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Types of Media

The document discusses different types of media used for advertising. It covers print media such as newspapers, magazines, journals, directories, and direct mail. It also discusses broadcast media like radio and television. Finally, it mentions new media which primarily refers to the internet as a means of transmitting information globally. Print media is among the oldest forms and includes newspapers, magazines, and other written advertising. Broadcast media allows for expedient transmission of information to wide audiences through radio and television. New media primarily refers to using the internet as a way to connect people and share information worldwide.

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Randy Mercado
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104 views23 pages

Types of Media

The document discusses different types of media used for advertising. It covers print media such as newspapers, magazines, journals, directories, and direct mail. It also discusses broadcast media like radio and television. Finally, it mentions new media which primarily refers to the internet as a means of transmitting information globally. Print media is among the oldest forms and includes newspapers, magazines, and other written advertising. Broadcast media allows for expedient transmission of information to wide audiences through radio and television. New media primarily refers to using the internet as a way to connect people and share information worldwide.

Uploaded by

Randy Mercado
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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TYPES OF MEDIA

What you’ll learn...

 The different types of advertising media.


TYPES OF MEDIA

 Media are the agencies, means or


instruments used to convey advertising
messages to the public
TYPES OF MEDIA

 Print Media
 Broadcast Media
 New Media
PRINT MEDIA

 Written advertising that may be included in everything from newspaper and magazines to direct mail, signs
and billboards. They are among the oldest and most effective types of advertising.
NEWSLETTER

 Local or National
Daily or weekly
NEWSLETTER

 Advantages
-Large readership and a high level of reader involvement
-Advertisers can target certain people
-The cost is relatively low
-Ads are timely
 Disadvantages
-Short life
-Black and white (although many papers are changing to color format)
MAGAZINES

 Classified as
-Local, regional, or national
-Weeklies, monthlies, and quarterlies
-Consumer or business (trade)
MAGAZINES

 Advantages
-Can target audiences
-Longer life span
-Print quality is good
-People keep magazines longer than newspaper
-Offer a variety of presentation formats
 Disadvantages
-Less mass appeal within a geographical area
-More expensive
-Deadlines make them less timely
JOURNALS

 One of the oldest print media forms is journal.


 A journal is a scholarly publication containing
articles written by researchers, professors and other experts.
Journals focus on a specific discipline or field of study.
JOURNALS

 Advantages
-The articles found in many scholarly journals go through a “peer-review” process. In other words, the articles are
checked by academics and other experts. The information is therefore reliable.
-As well as containing scholarly information, journal articles can include reports and/or reviews of current research
and topic-specific information.
DIRECT-MAIL

 Sent by businesses directly through the mail


-Sent to a home or business
-Electronic mail
 Includes newsletters, catalogs, coupons, samplers, price lists, circulars,
invitations, postage paid reply cards, and letters.
 Mailing lists are assembled from current customer
records or they may be purchased.
DIRECT MAIL

 Advantages
-Can be highly selective
-Controlled timing
-Can be used to actually make the sale
 Disadvantages
-Low response level
People think of it as “junk mail”
-Cost is high
DIRECTORY ADVERTISING

 An alphabetical listing of household and businesses.


 The best known are telephone directories.
DIRECTORY ADVERTISING

 Advantages
Relatively expensive
-Can be used with all demographic groups
-Are found in most of the households
-Usually kept for at least a year
 Disadvantages
-Only printed once a year
-Some service business’ are used in frequently; therefore directory advertising must be combined with another
type.
OUTDOOR ADVERTISING

 Standardized signs are available to local, regional, or national advertisers.


 Purchased from outdoor advertising companies in standard sizes
 Are place in highly traveled roads and freeways where there is high visibility.
 Posters - pre-printed sheets put up like wallpaper on outdoor billboards.
 Painted bulletinsbulletins – painted billboards that are changed about every six months to a year.
 Spectaculars – use lights or moving parts and are in high-traffic areas.
OUTDOOR ADVERTISING

 Advantages
-Highly visible and relatively inexpensive
-24 hour a day message and located to reach specific target markets
 Disadvantages
-becoming more restricted increasingly regulated
-limited viewing time
TRANSIT ADVERTISING

 Uses public transportation facilities


 Commuter trains, taxis, and buses, station posters near or in
subways and in railroad, bus, and in airline terminals
TRANSIT ADVERTISING

 Advantages
-Reaches a wide captive audience
-Economical
-Defined market
 Disadvantages
-Not available in smaller towns and cities
-Subject to defacement
BROADCAST MEDIA

-is the most expedient means to transmits information to a wider and/ or farther audience as possible
 A. Radio
-The first know radio is attributed to the Italian inventor, Guglielmo Marconi, when he made the wireless telegraph in
1895
B. Television
-Unlike the radio, the invention of television was initially prompted by commercialism
NEW MEDIA

•newest type of media


•Internet is the main gateway in accessing information
•provides connection with people across the globe making it easy to transmit information

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