Brand &

Sale
Management
Presented By
Syed Mahboob Akhter
Products
 Company work on
(Brand Positioning)

Product image
Brand Analysis
Brand image

Presented By
Syed Mahboob Akhter
 Stage 3 Stage 4
Product Life Cycle Company work on : Company work on :
R&D & introduce new Sales & distribution
of First Aid Bandage variant & Sales Recalling

Product image : Product image :

Product become Genericized & price
Generic doesn't matter
Stage 2
Brand image : Brand image :
Stage 1 Company work on : Golden Tail
Only Product Quality product
Company work on : Demand Generation to
Product Awareness different sectors

Product image : PRODUCT

Product image :
SALES

Luxury Luxury but necessity EXTENSION

Brand image : Brand image :

Medicated product Care & healing
Best Product

1990 2000 2010 2020

INTRODUCTION GROWTH MATURITY DECLINE
TIME Presented By
Syed Mahboob Akhter
 Product Life Cycle
Stage 3
Company work on :
Launching new
of face careStage
product
2(I)
product

Product image :
Company work on : Skin care product for
all; like - Panadol no
Product image : need for Prescription
Medicated (Skin care) but luxury
product for sensitive
/bad skin Brand image :
New variant on
Brand image : market shelf
Stage 1 Stage 2 (II)
SALES

Company work on : Company work on :

import product and
Product image : sale locally
Medicated Product
recommended by Product image :
dermatologist with Skin care product for
Prescription luxury

Brand image : Brand image :

Imported product

1995 2005 2015 2025

INTRODUCTION GROWTH MATURITY DECLINE
TIME Presented By
Fear Time

Presented By
Syed Mahboob Akhter
Risk Analysis of Saniplast
• Product now becoming Genericized
• No Brand Image exists
• Silent competitor become stronger
• Maturity phase almost complete
Stick to
Since 1990 Remain in
Monopoly

Brand Image Brand positioning

Healing and care Real Care means
=> Means Bandage Saniplast & Saniplast
is not a Product

Genericized

RISK

Presented By
Syed Mahboob Akhter
Risk Analysis of Saniderm
• Product launch in market penetration
• In Penetration strategy required assise marketing
• Limited product line

Going to be
New Product
Star

Brand Image Brand positioning

Care with love

High Competition

RISK

Presented By
Syed Mahboob Akhter
BRAND POSITIONING

Presented By
Syed Mahboob Akhter
Brand Positioning Strategies of
Saniplast

1990-2020 2021 2022 2022-2023

• Product • Explain Product • Introducing new
• Brand Recall Attributes & benefits variant (Girls ,Skin
Development • Showing extra care by color tone)
• R&D marketing Strategy
new variant • Explaining care for all
• Care & Healing • Spared awareness
about Continues care
Since 1990

Presented By
Syed Mahboob Akhter
Brand Positioning Strategies of
Saniderm

2019-2020 2021 2022 2022-2023

• Product • Explain Product • Introducing new
• Penetration Attributes & benefits variant (Nature ,
Development • Brand Recall Innovation )
• R&D marketing Strategy
marketing Strategy • Explaining care for all
• Making brand image
as Love & Care by
• Add Emotion to
Marketing
• Define clear Target
Market Presented By
Syed Mahboob Akhter
Idea to Achieve the Target of Saniplast Brand Image

IDEA is to soft recall

Explain pure and real love .
Mother theme
Or
Chuoo theme

1990
2021

Tools to use
 TVC
 SOCIAL MEDIA MARKETING
 SOCIAL MEDIA CAMPAIGN

Presented By
Syed Mahboob Akhter
Idea to Achieve the Target of Saniderm Brand Image

IDEA is to Market Penetration

Explain 2 Side love .
Tum bhi Apna Khayal Rakhna

2021

Tools to use
 TVC
 SOCIAL MEDIA MARKETING
 SOCIAL MEDIA CAMPAIGN
 BTL

Presented By
Syed Mahboob Akhter
1.Concept: A girl share story of 30 years of her experience in life When she was child Now she become
mother of cute girl
A flash back concept with define everything is same
 

Presented By
Syed Mahboob Akhter
 Background Voice over in flash back
story :
May nay 30 sal say to yahi daykha
Har chot pay pahli awaaz
4 scenes different
MAA
AMMI
MOM
MAMMY
Hi suna may nay
Phir dono ki aknon ka nam hona daykha
may nay…
Kis k dard zida tha yah may kabhi jan
nahi payi..
Or phir us ka pyar say phoonk mar na
‘Use saniplast here’
Or phir kahna abhi thik ho jay ga…
Asi hi hay Maa ….

# Happy Mothers day From Saniplast

A product of Unifroze Presented By
Syed Mahboob Akhter
2.Concept: everyone share love and care by saying Magical
Chuoo in pain …

Presented By
Syed Mahboob Akhter
 story :
everywhere
5-7 different scenes
When you are loved ones in pain
say chuoo to your love one to express
love and care
‘Use saniplast here’
magical Chuoo
# magical chuoo From Saniplast
A product of Unifroze

Presented By
Syed Mahboob Akhter
1.Concept : young married couple
Supporting each other in almost every part of
life

Presented By
Syed Mahboob Akhter
Khayal rakhna apna is half
Tum bhi apna khayal rakhna is complete

Presented By
Syed Mahboob Akhter
Presented By
Syed Mahboob Akhter