ASTON NIU MANOKWARI

BUSINESS PLAN 2015

Sogun Hill B3 .Jln Esau Sesa,Manokwari
 I.INTRODUCTION
This Business Plan Has been prepared to guide
the hotels operation including sales and
marketing of Aston niu Manokwari .priod
January to Desember 2016
This Plan being prepared base on
> Analysis of Aston Niu Manokwari’s Financial
achievement and operating performance in
the year of 2015 financial year todate
 A series meeting with the menagement Aston
Niu Manokwari
 Analysis of sharing data between hotel under
“Manokwari Hotel Menagement Association / -
PHRI Club Manokwari
> Learning and concerning to the economic and
political solution.
> A series of intrview with relevant travel industry,
Government and company sources.
This plan was prepared in Desember 2014,it is
based on information available at the time.
 II.VISION AND MISSION STATEMENT

The Vision & Mission of Aston Niu Manokwari in

2015 still would be the same previous year as
follow :
 The Vision & Mission:
* Pelayanan,Kebersihan,Keamanan yang ter-
baik agar setiap tamu puas dan menjadi pe-
langgang tetap
 III. SUMMARY OBJECTIVES
DESCRIPTION 2015 2014
  BUGET FORECAST
Room Avalable    
Room Occupied    
Occupancy    

Average Room Rate    

     
Total Revenue    
     
Room Revenue    
Food & Beverage Revenue    
Spa Harmoni Revenue    
     
Room Department margin    
Food & Bevarage Margin    
Spa Harmoni Margin    
     
Adm & General % to Revenue    
HRD & Security % to Revenue    
Sales & Marketing % to Revenue    
Engineering % to Revenue    
Energy Cost % to Revenue    
Gross Operating Profit    
GOP Margin %    
 IV.MARKETING PLAN OVERVIEW
 Up to 31 Desember 2014,Aston Niu Manokwari have
reached the YTD Occupancy of….% with Average Room -
Rate of Rp …..

> Observing of what achieved in this year until Desember -

2 013 .we are optimist that we can achieve the target of …
% Occupancyi the year 2014.
 V .GOAL & OBJECTIVES
 GOALS
Contributing the……% Occupancy with an average room-
rate of Rp……and Rp…hotels revenue with …GOP 2015

 OBJECTIVIS

* Focusing on the development and maintain co-operat

ive marketing strategis to achieve maximun benefits-
by implementation by of:

* Operational Exelent-Intimacy client-Product Leadership

1. Maintain existing client while maximizing sales force
to grap new market.
2. Handling guest by giving “Friendly and Unique service “-
to all outlets
3 Provide montly Marketing & Promotion activities in all outlets and
joint with sponsor event organizer in order.
to minimize the Marketing expenses
4 To Increase selling price in all outlets in order to increase the ave –
rage per cover
5 Minimize in using inport items for banquet meals in order to mini –
mize food cost Strategy Cost from FIX TO VARIABLE COST.
6 To create new other income in trasportation by sharing income -
with rental car
 SALES CALL COURTESY
The target market we would like to capture in 2014 as follows :
*DOMESTIC
Corporate,Government,Institution,Packages,Travel Agent -
Walk in / Individual
*TARGET CITY
Jakarta,Surabaya,Bandung,Manado,Jogja,Denpasar,Balikpapan –
Jayapura,Kendari, Manokwari surrounding.
*SALES CALL
In the year of 2014 ,we are going to make a sales call plan to some
of major city such as Jakarta ,Surabaya,Kalimantan,And Jayapura .
We will do direct visit to the potential client and high producer -
company in order to maintain the relationship and also to strength-
our brand awareness.
*COMPETITORccCOM COMPETITOR
Compared to the last year figure,M Regency Makassar up to Desem-
ber in this year is still being able to maintain the better occupancy –
and hotels revenue as compare to the last year.The reason is because-
this year we could maintain our potential supporter company who all
always held meeting and some of meeting organizer who can contri -
bute continuously into our hotels room and meeting.

However in 2014 ,we have to be very carefully in setting price inclu-

ding next year contrac t due to its very sensetive. Otherwise they will-
move to another hotels with offering a very luxury facilities and low
price.

We have to pay attention with the strategies of our Competitors such as Fujika
Hotel,Swissbel,,, as these-
hotels also wants this market and trying to persuade with more attractive-
price and more attractive in offerings benefits
 COMPANY
As we are going to enter the Price War in 2015,we have to pay attention
Into our hotels maintenance such as Carpet ,Bed Room,Bath Room,and
Also the meeting room due to most of our client always give their comm
Ent regarding the renovation ( Gedung Lama )

URGENT Request in 2015 will be as follows :

* All Room Renovation
* Guest Souvenirs
* Interior design at meeting Rooms
Beside the above purchase,also we would like to proposed the renovat-
Ion of all room due to these outlet being looking old fashioned as com-
pare with other places the new bulding.
We are going to res-start the function of top floor-

bread and Coffe during Sunset while enjoy The -

Audio Music,and to be used as Open Air Bar & -

Barbeque during Dinner time

SWOT ANALYSISST 2015
EXAMPLE :
DESCRIPTION STRENGTH WEAKNESS OPPORTUNITY THREAT
STRENGTH   We have the Spa & More flexible price Some of new expansion
    Gym.Room we have Friendly Service hotels such as novetei.ibis
    enough parking area Located absolutely karebosi,grand quality.etc
      water frontage  
  x   There is a change to  
      increase businees vo  
      lume due to Makassar  
      become service and  
      Training Centre  
WEAKNESS Small Lobby butmore easy to   Strategy location The old facilities with higher
  commonicate each other.     price while some of new hot
  Small Meeting Room but ideal x   els offering the new facilities
  for groups meeting     with lower price and their

        hotels more guiet as compare

        with our hotel
OPPORTUNITY Strategic location with ocean Able to grab more   Some of entertain company
  view & city view,and Friendly client especially in   and hotels has facility and
  Staff.More complete facilities entertain but we could x our standard service so the
  as compare to its direct compe not allocate them some   guest will get many choices
  titor of hotels guest doesn’t    
    like the very crodic hotels    
         
TREATH In 2014 some of hotels will   We still have a good  
  be difficult in grab market   change in maintain  
  due to Global crisis but our   our client due to we  
  hotels is predicted to be   are in good location  
  still normal   as faras we can renew  
  hotels is predicted to be   0ur facilities  
ASTON NIU MANOKWARI CORPORATE RATE 2014
A.COORPORATE-A / KEY ACCOUNT
TYPE ROOM PUBLISHED RATE SPECIAL RATE
  SINGLE SINGLE DOUBLE
Standard Room Rp Rp Rp
Superior Room Rp Rp Rp
Deluxe Room Rp Rp Rp
Superior suite Room Rp Rp Rp
Deluxe suite Room Rp Rp Rp
Regency suite Room Rp Rp Rp
Executitve Room Rp Rp Rp

B.COORPORATE-B
TYPE ROOM PUBLISHED RATE SPECIAL RATE
  SINGLE SINGLE DOUBLE
Standard Room Rp Rp Rp
Superior Room Rp Rp Rp
Deluxe Room Rp Rp Rp
Superior suite Room Rp Rp Rp
Deluxe suite Room Rp Rp Rp
Regency suite Room Rp Rp Rp
Executitve Room Rp Rp Rp
C.WALK IN GUEST / RECEPTION RATE
TYPE ROOM PUBLISHED RATE SPECIAL RATE
  SINGLE SINGLE DOUBLE
Standard Room Rp Rp Rp
Superior Room Rp Rp Rp
Deluxe Room Rp Rp Rp
Superior suite Room Rp Rp Rp
Deluxe suite Room Rp Rp Rp
President suite Room Rp Rp Rp
Executitve Room Rp Rp Rp

D. LONG STAYING GUEST ( Minimun 14 days continuously )

TYPE ROOM PUBLISHED RATE SPECIAL RATE
  SINGLE SINGLE DOUBLE
Standard Room Rp Rp Rp
Superior Room Rp Rp Rp
Deluxe Room Rp Rp Rp
Superior suite Room Rp Rp Rp
Deluxe suite Room Rp Rp Rp
Presiden suite Room Rp Rp Rp
Executitve Room Rp Rp Rp
Including :
> weekly Fruit Or Snack in the room
> ….% discount for Food And Beverage consumed including Mini Bar
> Daily newspaper
> Breakfast at Metropolis Restaurant
> Free usage of Wifi and Fitness

E.TRAVEL AGENT

TYPE ROOM FIT GIT  

  SINGLE SINGLE DOUBLE
Standard Room Rp Rp Rp
Superior Room Rp Rp Rp
Deluxe Room Rp Rp Rp
Superior suite Room Rp Rp Rp
Deluxe suite Room Rp Rp Rp
President suite Room Rp Rp Rp
Executitve Room Rp Rp Rp

MEALS RATE :
> Lunch : Rp
> Dinner : Rp
Term & Condition :

> Including Buffet Breakfast at Metropolis Restaurant for Single or Doble occupancy

> 1 ( one ) extra room wil be complimentary inc. Breakfast for using minimun of 15 ( fifteen )

paying rooms only. Below than 15 rooms will not entitle to get the complimentary room.

> FIT No SHOW Or CANCEL after 12.00pm on the date of arrival will be charge 100% and 50%-

from the contract rate for cancelation after receive hotels voucher.

> GROUP No SHOW Or CANCEL after signing the comfirmation in friod of 7 ( seven ) days before-

arrival will be charge 100% and 50% from the contract rate for cancelation before the H-7

> Payment by voucher available only for KEY ACCOUNT and POTENTIAL AGENT .Others must be-

shuttled with cash basis.

The hotel will guarantee only For the booking from travel agency with stated on comfirmation-

letter or hotel voucher issued by authorized booker.Without voucher or letter of guarantee -

will be deleted automatically in 3 ( THREE ) weeks before arrival

ASTON NIU MANOKWARI MEETING PACKAGE
1. FULLBOARD
> Twin sharing biasa : Rp Net / Room
> Single Occupancy : Rp Net / Room

2. MEETING NON ACCOMMODATION

> Coffee Break Only   : Rp Net / Fax
> 1x Coffee Break + Lunch : Rp Net / Fax
> 2x Coffee Break + Lunch : Rp Net / Fax
> 2x Coffee Break + Lunch + Dinner : Rp Net / Fax
> Lunch Or Dinner Only   : Rp Net / Fax
 
3. ROOM RENTAL ONLY ( MAX.4 HOURS )
> Sogun I     : Rp Net
> Sogun II : Rp Net
> Sogun III : Rp Net
> Ballroom : Rp Net
> Close Cafe : Rp Net
> Open Cafe     : Rp Net

MEETING FACILITIES :
> Screen,Slide projector,whiteboard/ Flipchard+Marker,Notepad+Pen,Mineral
water ,Candies,Mike,Wireless,Or mike pocket,Laptop
> Laser pionter available on Request
> Mini garden and plantation based on standard set up
Free 1 ( one ) of inside or outside banner
 MARKET STRATEGY BY SEGMENTATION
MARKET STRATEGY TRADE ADVERTISING PROMOTION
SEGMENT   SHOW CHAMPAIGN  
TRAVEL Keep contact to key per To join with To Advertise  
AGENT son by doing. Sister Company through local  
  Sales Call or Telemar for Domestic and newspaper,mega  
  keting. International Trade zine,or Diary of  
  Continuously promoting Show PHRI or ASITA  
  and sale through   megazine  
  Pasar wisata or Table top      
  To entertain key person      
  by doing     Join sponshorship to event
  Gathering     tournament or exibition.
        In-House TV And Screen.
        M RM Home Page,WOM
        To Promote Special package
        of Room & Restaurant
CORPORATE Keep contact to key per Doing Annual Business indones  
  son by doing Gathering and Sales Smart FM,Fajar  
  Sales Call or Telemarke blitz in some of ma Newspaper BKM  
  ting, jor city Tribune Timur  
  Daily Greeting to in-ho   Mailing ,Fax  
  use client in Lobby/Res   Champaign.Flayers  
  taurant event just saying      
  hello.     Join sponshorship to event
  Sales Call to potential     tournament or exibition.
  region : Jakarta,Surabaya     In-House TV And Screen.
  Bandung ,Etc     M RM Home Page,WOM
  Client Gathering and     To Promote Special package

  rewards     of Room & Restaurant

GOVERNMENT Visit the government   Business indones  

  office on regular basis   Smart FM,Fajar  

  Offering special price with   Newspaper BKM  
  includimg commision fee   Tribune Timur  
  Keep contact with decision   Mailing ,Fax  
  maker for government plann   Champaign.Flayers  
  ing and budgeting .     Join sponshorship to event
  Individual entertainment     tournament or exibition.
        In-House TV And Screen.
Find out the Association
ASSOCIATION Mem Doing annual gather Business indones  
  ber List and make special gat ing while invite them Smart FM,Fajar  
  hering .To offer regularly spe and give souvenir/ Newspaper BKM  
  cial meeting & accommodati gift as rewards Tribune Timur  
  on package.Clien gathering   Mailing ,Fax  
  and rewards.TO offer the our   Champaign.Flayers  
  strength point facilities and      
  compare with other hotel      
  Choice      
         
INDIVIDUAL        
  Actively in creating special   Business indones  
  promotion like:   Smart FM,Fajar  
  Food Promo Weekend And   Newspaper BKM  
  Holiday package.   Tribune Timur  
Weekly special
  entertainment   Mailing ,Fax  
      Champaign.Flayers  
         
MARKETING ACTION PLAN 2015
To achieve the …….% In occupancy with Rp.-------------- in average room rate.Please -
find outlined below our Sales And Marketing Action Plan for your kind consideration-
and perusal :

STRATEGY :
> Publicity
> Pricing
> Competitor Check
> Guest Loyalty- Client Gathering,Souvenir,Indv entertain
> Sales Effort
Action Plan By Oulet

May

Okt

Des
Mar

Apr

Jul
Jun

Agus

Sep

Nov
Jan

Feb
Description
ROOM DEPT                        
N.Years Package                        
Velentine Special                        
Ramadhan Promo                        
Old & New Spc                        
Long stay Pck                        
                         
                         
METROPOLIS
Valentine                        
Monthly Special                        
Special sugestion                        
Ramadhan Promo                        
Cristmas Eve'                        
Old & New Eve'                        
BANQUET
Meeting Package                        
Gathering Package                        
Birtday Package                        
Ramadhan Promo                        
Cristmas Package                        
                         
Action Plan

May

Agus
Mar

Jul

Nov
Jun

Okt

Des
Apr

Sep
Jan

Feb
Description
PUBLICITY                        
Newspaper                        
Radio                        
In-House Screen ,TV                        
Flayers                        
News letter                        
Banner                        
Baliho                        
PRICING                  
Competitor Check                        
Maintain Rate With                        
High Value                        
GUEST                        

PRIVILAGES                        
Members Card                        
Top ten Rewards                        
Souvenirs                        
SALES EFFORT                        
Daily Sales Call                        
Sales Blitz - Local                        
Sales Blitz - Nation                        
Sales Blitz - OT                        
PACKAGES                        
Promotion Metropolis                        

Banquet Promo                        
Rooms                        
TACTIC AND STRATEGIES
In the year of 2015 ,We would like to devide the Sales Responsibilities based on their-
segmentation as Follow :

SALES MENAGER : ALL SEGMENT

Sales Exucutive : Will be devided into the four Segmentation :
1. Government
2. BUMN & BANK
3. Corporate
4. Insurance,Pharmaceutical & Industries
5. Association

STRATEGIES

> Sales Exucutive to maintain relationship with all decision maker be each segmentation.
> To increase room night production ,Banquet ,and all related sales
> Keep monitoring with Clients activities and Hotel reguirement in order to grab the new-
up coming businees.
> Daily market intelligent in order to know the market position.
> Daily Greeting with client upon staying in hotel.Yhis could be dongduring morning or -
evening time
> To report and evaluate daily sales report after doing sales call
> To keep monitorinh all feed back from the client and fullow up the the result.
> To arrange induvidual client entertainment as wel as gathering or Client rewards
SALES SECRETARY : Doing Admistration and In House Selling

SEGMENTATION : ALL SEGMENT

STRATEGY :

> Keep accurate of Sales data as well as Client list and businees reports,admistration, ne-
wspaper clipping,Function Order,Entertainment and Individual / Group Room Resrvation.
> Doing Daily telemarketing,Fax champaign .To all potential client where sales executive-
could not reached by doing Sales Call. ( 10 Calls per day or 50 Calls a week
> Doing daily ofering and contract rate based on requested from the clien .This is including -
renewal monthly contract with travel agents and corporate companies
> Preparing daily competitor analysis and submitted to SMM before morning briefing.
> Keep monitoring and file into the clipping book of daily advertisement ( Our hotel And -
competitor.
> To Handle in house selling as wel as Showing Room,Function Room and Cordinated with-
department concerned for guest required.
GENERAL MENAGER : ALL SEGMENT . MENAGMENT VISIT

STRATEGIES :

> Consider for monitoring and conduct the general activities in Sales And Marketing Dept-
I e.Businees report,Administration,Marketing Promotion,Maintenance Program Collateral.
> Conducting Sales force to do Market Intelligence,Market Research,In order to maintain the-
high quality of product in Aston Niu Manokwari
> Doing monthly Sales Blitz together with Sales Team, and courtesy visit to potential and -
benefits client
> Conduct and monitoring all concerned to have Special Eve' and doing regular promotions.
> To arrange Sales Call to major city such as Jakarta,Surabaya,Bandung ,Balikpapan,Bali etc.
in order to grab the market from the corporate ,Government,Travel Agent.
> Conducting the client gathering and monitoring individual entertain by all Sales Team in-
order to maintain the relationship with all potential client
> Conduct and monitoring special gift / delivery such as souvenirs,birthday,card/cake sea
sons greetings,Newsletter,Etc.
> Be actively in developing methods to maintain and increasing businees volume.This is-
including adverstising,personal selling and publicity.
> Joining the club / association in order to build brand awareness an maintain relationship-
with executive people and decision maker.
ROOM DEPARTMENT 2014
FRONT OFFICE DEPARTMENT

Occupancy and Average Room Rate

Property Statistics

STATISTIC 2014
  BUDGET
Rooms Available .. .. .. .. .. ..%
Rooms occupied .. .. .. .. .. ..%
Rooms Occupancy .. .. .. .. .. ..%
Double Occupancy .. .. .. .. .. ..%
Average Room Rate Rp.. .. .. .. .. .
Average Person Rate Rp.. .. .. .. .. .
Room Revenue Rp.. .. .. .. .. .

Source of Segmentation
1. Walk In Guest ( Without Reservation )
> Rate for individual guest
> Rate for company,Government and Travel agent depent on contract rate.
> Walk In Guest Statistic
> Strategy direction are :
> introduce our facilities Walk In guest to make them attracted
> give special rate if guest stay more than 3 days
> special offering for low season ( weekend rate )
> Always serve with hospitality
 > Weakness
> High season cause limited type of room for walk in
guest
> With 76 Number of room make guest difficul to get vacant clean room
earlier when are fully booked.
> Staistic for walk in guest if the room is ready at that
time

2 . Resevation
> Source
- Telephone
- Hotel pax
- Sales department
- In house booking
- Email
> Segment
- Cotporate
- Government
- Travel Agent
- Individual
Front office oulet
CONCIERGE

> Streng then our progaram of guest recognition by greeting the guest by their

name and thai greeting

> Always maintain Lobby area and car cleanliness.

> Ready and prepare transportation for guest and hotel operational.

> Prepare Uniform for concierge Staff.

RESERVATION

> Maintain and create a good relationship with contact person and decision maker-

from our potential company or loyal guest.

> Send Fax / e mail information of closed reservation,to avoid miscommonication-

among booker and staff nof Aston Niu Manokwari and make Travel agent know -

earlier existence of our room if fully booked.

> Complete vuocher from Travel agent and guarantee letter from company before-

their guest if there's a special request.

> Prepare Uniform for GSA Staff

GUEST SERVICE REPRENSENTATIVE
> Complete The guet data in registration card or VHP when the guest check in and-
transfer the data to VHP.
> Friendly and quickly in serving the guest
> All front office staff obliged can handle all jobs at front office ( Multi Function ) in-
order to make them more professional in working and more skillful.
> Asked the guest to fill in guest comment card while they're checking out become-
standard procedure for GSR.
> Greeting the guest by their name and thai greeting to build and create a good rel-
ationship with the guest.
> Asking 150% deposit from their room rate to individual guest in order to avoid skipper.
> Always ask the guest key card when their checking out,to minimize lost guest key-
card.
> Prepara Uniform For GSA Staff.

GUEST RELATION OFFICER

> Prepare returning guest benefit.
> Entertaining long stay guest or our potential in house guest to build a good relationship.
> Asking guest opinion everyday about our service ,facilities,our food and any comment-
about our hotel.
> Call birthday guest who ever stay in our hotel by checking guest everyday.
> Prepare cake and a birthday surprise for in house guest who has birthday on that date.
> Prepare souvenir for long stay guest and birthday guest.
> Promote our SPA harmoni And Metropolis restaurant by giving in house call to every -
guest in the evening to invite them to enjoy our facilities and promotion.
> Help the guest who need businees centre or internet connection.
> Prepare Uniform for GRO staff.
GENERAL
> New Uniform to refresh their performance.

> Use recycle papers for report to accounting and in house information.

Exp : rooming list,chasier report.

> Use form to request rental car must by signature in and out car.

> Give guest comment to the Guest to take their Good comment.

> Use recycle FO from, EXP : Hotel information And guest card.

> All front office files should be place orderly.

> Welcome letter for group use slight paper.

> Consistency for Regulation of company

> Cosistency standard operational procedure.

> More cooperate With Other Company.

> To create Home Stay Situation on the lobby area.

> Use uniform Batik Every Friday .

> Joint With English Program Every week From HRD.

HOUSEKEEPING DEPARTMENT 2015

Room Hotel :
> Target room service : Rp. .. .. ..
> Room occupied : …. … ..Room
> % Occupancy : ….. %

Action & Strategies Plan 2014

> Membantu program quick checking di front office dengan meningkatkan produktifitas-
kerja masing - masing kamar room boy dalam hal pengerjaan kamar dari status Dirty -
to Vacant.
> Bekerjasama dengan purchasing dalam hal ready stock dan pengadaan ammenities -
yang akan diset up setiap hari di masing-masing kamar.
> Bekerjasama dengan Engineering untuk melakukan daily repair & maintenance di mas-
ing-masing kamar agar tidak terjadi room out of order berkepanjangan.
> Memaksimalkan peran order taker & Supervisor dalam hal pemberian pelayanan yang-
prima kepada setiap tamu termasuk dalam hal komunikasi aktif setiap saat kepada -
front Office dalam hal status kamar
Problem & solving Housekeeping 2014

Problem Solving

> Sheet yang ada sudah tua Di ganti dengan duvet

> Kamar mandi gedung lama kelihatan tu Room di renovasi

> Karpet sudah kelihatan tua Di ganti dengan yang baru

> Hand towel,Face towel & Bath mat masih kurang Masih perlu penambahan

> Ac dan Tv sudah tua Perlu pergantian unit baru

> Kamar yang bocor Perlu di water froofing

* Request Equipment  

* Linen Room Request  

* Manning budget staff Housekeeping 2014  

LAUNDRY DEPARTMENT
* Target revenue whole year : Rp . . . . . . . . . .
* Target revenue per m0nth : Rp . . . . . . . . . .

Action & Strategies Plan 2015

In House :
> Membuat special package kepada semua guest in house.

> Bekerjasama dengan sales dept. untuk membuat paket termasuk laundry -
untuk long stay dan peserta meeting.
> Menawarkan harga khusus press only kepada guest in house.
Out Sourching :

> Membuat Special package Dry Cleaning :Kepada Guest in house dengan-
melakukan kerjasama outside laundry service.

Problem & Solving Laundry 2015

Problem Solving
Tidak ada Fress mesin Pengadaan baru
Tidak ada mesin kapasitas besar 20 - 40 kg Pengadaan baru
( Washing & Tumbler )  
Tidak ada mesin Fressing Pengadaan baru
   
   
F & B PRODUCT
KITCHEN DEPARTMENT

KITCHEN BUDGET & ACTION PLAN 2015

Food Revenue : Rp
Food Cost : Rp ( ….% Proposed )

Action Plan 2015

Example :

MONTH DESCRIPTION REMARKS

Januari MIE of the day Chef suggestion menu
February IMLEK promotion Chef suggestion menu
March Hidangan EKOR SAPI Coooked in your table side
April Ayam kampung promo Chef suggestion menu
21 st KARTINI'DAY For all indonesian food
    In metropolis restaurant ??
May Selera MANADO Chef suggestion menu
June Sajian RUSUK SAPI Coooked in your table side
04 th 1 nite in USA Special price for Amerika
    FOOD in Metropolis Rest.
July Nasi TIMBER BAKAR Set menu LUNCH % DINNER
Agustus RAMADHAN month Daily buffet promo for
    break & sahur
September RAMADHAN month Nuansa lebaran for menu
  HALAL BI HALAL Buffet
Oktober ULU JUKU Coooked in your table side
     
November SOP & SOTO Chef suggestion menu
Desember KEBAB & SATE Chef suggestion menu
  CHRISMAS NITE Chef suggestion menu
  OLD NEW Gala Dinner buffet
CHEF RECOMMENDATION
2015
Example :
* Food cost = 35 - 36 %
* FULL BOARD

2013 2014
Full board : Full board :
* Break fast = 45.000 * Break fast = 45.000
* Lunch = 40.000 * Lunch = 50.000
* Dinner = 40.000 * Dinner = 50.000
* Coffee break = 2x=45000 * Coffee break = 2x=60000
* Total = 170.000/pax * Total = 205.000/pax
x 2 pax = 380.000 x 2 pax = 410.000

NEW MENU ALA CARTE

* Training Cooking and presentation new menu for Metropolis and Room service.
* Will starting on January 2014
F & B SERVICE

RESTAURANT & BANQUET DEPARTMENT

OUTLET BUDGET REVENUE 2014

METROPOLIS Rp. .. .. .. .. ..

BANQUET Rp. .. .. .. .. ..

ROOM SERVICE Rp. .. .. .. .. ..

MINI BAR Rp. .. .. .. .. ..

TOTAL F & B OUTLET REVENUE Rp. .. .. .. .. ..

PAYROLL EXPENSES Rp. .. .. .. .. ..

OTHER EXPENSES Rp. .. .. .. .. ..

PROBLEM & SOLVING F & B SERVICE 2015
PROBLEM SOLVING
Masalah SDM yang masih kurang Pelatihan S.O.P setiap minggu sekali
  Pemberian briefing setiap pergantian
  shift setiap hari
Masalah Peralatan yang masih kurang Pengaddan peralatan operational.
  Perbaikan & pemeliharaan yg rusak
Cara mengatasi Complaint Tamu Pelatihan dan praktik bagaimana langkah-
  mengatasi complaint tamu
Quick service masih kurang Pelatihan & Training personal
Pembuatan minuman campuran / Training tentang minuman
coktail  
Promo untuk minuman special Pengadaan bahan untuk Promo
Lay out buffet & Set buffet Variasi sesuai Event
Standard pelayanan yang tidak sesuai- Training khusus S O P ( How to handle guest-
( Pelayanan tidak memuaskan ) untill living in the restaurant )
Disiplin karyawan masih kurang Peningkatan disiplin dengan pemberian sank-
  si / refriment kepada yang melanggar.
Function yang berubah lay outnya Kordinasi dengan sales sehari sebelum di lak
  sanakan
Staff masih banyak yang kurang lancar- Pengadaan latihan / kursus khususnya comve-
ber bahasa inggeris sation di restaurant.
FINANCE & ACCOUNTING DEPARTMENT 2015

GENERAL
Recycle Paper
> Maximize in using recycle paper especially when printing the draft for discussi-
on puposes and or internal usage only.
> Use 2 side of paper for letter / report printing.

Printing
> Usage " Save Toner " mode when printing any letters for inter office memo.
ACCOUNTING
Book Keeping
> Input the data properly to avoid any mistake in updating customer or suplies-
invoice.
> This will lead to reliable data for any decision making made by menagement.

Cost Control
> Controlling The cost in each department,and give a signal for any unusual ex-
penditures made by each departments.
FINANCE
Cashier
> Suplay cash accordingly in paying supliers in order to avoid any penalties from-
them.
Income Audit
> Strict in time consuming when audit the report and supporting decuments from-
each departments to achives timelinees in reporting the home statement.

Collector
> Organize the schedule for intensive collection efforts to minimize the fuel cost.

PURCHASING
Supplier
> Re-negotiate the purchase price with suppliers.
> Seek for new suppliers to have competitive price offering from them.

Stooreroom
> Re-organize the placement of fragile materials ( I.e bottles,eggs etc )
> Perform regular checking for the inventory expire date to avoid inventory -
obsolescence.
EDP
Internet
> Srict in following schedule for internet access as below 10;00 AM & 02 PM-05 PM.

Telephone
> Monitoring inactive telephone line identy which line need to be clsed in order-
to reduce telephone cost.

NIGHT AUDIT
Report
> Only print the report for person / dept which needs most the information rela -
ted with department.
Example :
Front office Menager Report
: Guest ledger Detail
: Rate variance
: Guest In House ( Arrival+ Check out )
Sales : Menager Report
Accounting : Complete
F&B : Menager Report
 HRD ACTION PLAN 2015
NO DESCRIPTION PRIOD ACTION BY
1 Update Salary & status Employee 14-Jan HRM / CHEF FIN
2 Update amd Re-New peraturan perusahaan. 14-Jan HRM / PATNER
3 Reduce Daily & Additional Casual Monthly basis HRM
4 Kunjungan ke karyawan yang sakit,melahirkan, Monthly basis HRM
  kedukaan & Pernikahan   HRM
5 Re- Employment Program ( Star kembalidari kontrak I ) Monthly basis HRM
6 SOP Training for new employee Daily basis HRM
7 Leader shift training To be schedule 3rd party
8 School of menager To be schedule OWNER & GM
9 Motivation & Refreshing meeting To be schedule 3rd party
10 Keep controlling and advise the employee attitude -    
  & Grooming Daily basis HRM
11 Re- fresh SOP and Job Performance in each Department Monthly basis HRM
12 Update Employee data In jamsostek,Bpjs,Askes ,Tax etc Monthly basis HRM
13 To organize the employee actifities intern & extern . Daily basis HRM
14 Together with all concerned for employee promotion Daily basis HRM>HOD concern
  contract. And the punishment and Rewards    
15 Fullow up employee recruitment based on outlet request Daily basis HRM>HOD concern
16 Fullow up medical check up for sick and new employe Daily basis HRM
 PROBLEM AND SOLVING
NO PROBLEM   SOLVING
1 UUNO13 THN 2003 KHUSUSNYA PELANGGARAN BERAT   PERKUAT PERATURAN PERUSAHAAN-
      SERTA MEMBUAT SRATEGI BARU
2 KESULITAN MENCARI TENAGA KERJA UNTUK POSISI -   BEKERJASAMA MEDIA LOKAL,INSTI-
  GUEST SERVICE   TISI PENDIDIKAN PARIWISATA SERTA-
  CONTRACT YANG MEMENUHI PERSYARATAN   SESAMA HRM
3 KEHARMONISAN KARYAWAN KURANG TERJALIN   MEDIASI HOD ,KOMUNIKASI INTENSIF-
      PERBAIKAN ATTITUDE,ETIKA DAN BE-
      LAJAR BERFIKIR POSITIF TERHADAP -
      ORANG LAIN
4 KARYAWAN KURANG BERMINAT IKUT EVEN RELIGI   PENYULUHAN & DAN KEMAS ACARA
      SEMANARIK MUNGKIN
5 SYSTEM KONTRAK TAHUNAN YG BERLAKU SAAT INI BUAT SELEKSI YG KETAT TREHADAP KAR
  SANGAT RISKAN ,MENURUT UU NO 13 THN 2003 .PERHO- YAWAN YANG LAYAK DI ANGKAT JADI

  TELAN SIFAT DAN JENIS PEKERJAANNYA BUKAN MUSIMAN KARYAWAN TETAP.YANG BELUM LAYAK-
    DI LAKUKAN SYSTEM RE-EMPLOYMENT
    REKRUITAN BARU
6 KARYAWAN TIDAK MENGERTI BAHASA INGGERIS   WAJIB KURSUS BAHASA INGGERIS,UTA-
      MANYA GUEST CONTACK,BIAYA DI TAN
      GGUNG HOTEL
 ENGINEERING DEPARTMENT
BUDGET & ACTION PLAN 2014
ENERGY COST : . . . . . .. …..? %
PROPERTY MAINTENANNCE : . . . . . . . …..? %
MANNING BUDGET : 9 PERSON
NO ITEM PROBLEM SOLUTION
1GENSET 1 UNIT OVER HEAT OVERHOLD

   
2
 
   
3
 
4
 
 
 
5
 
6
 
 
7
 
8
 
9
 
10
 
 
11
 
12

 
13
     
 ASTON NIU MANOKWARI
GOLD REPORT
PROJECTION 2015

Description Actual 2014 Actual + forecast Budget Variance

  ( Jan - Des ) 2014 2015  
Number of Room        
Occupancy        
Averate Room Rate        
Market Pos Revpar        
Total revenue        
Rooms revenue        
F & B Revenue        
Gym & Spa Harmoni Revenue        
Telephone Revenue        
Laundry Revenue        
Rent & Other Income        
Food Cost        
Beverage Cost        
Gross Operating Income        
Gross Operating Profit     40%  
A & G Expenses / Revenue        
Sales & Marketing Expenses /Revenue        
Engineering Expenses / Revenue        
Energy cost / revenue        
Total Payroll        
Payroll / Revenue        
Staf Number        
Employee Per ARN