Web 2 0 and Social Networking

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Introduction to Web 2.

0 and Social
Networking

Welcome
Course Format
 Introductions
 What is Web 2.0?
 What is Social Networking?
 Blogs, Vlogs and Wiki’s
 Podcasts
 Collection Managers (Your Books, Movies, Links, etc.)
 Facebook, MySpace, Twitter, Linked In…
 Productivity! Remember the Milk, Google Docs & Google
Calendar
 Social Networking Etiquette and Safety
IMPORTANT:
 This course is very basic. I’ve done it that way so those who
have never used these tools or heard these tools can hear
about them, see them, and practice with them at home.

 This course is considered informative. We will go over a lot of


information, in a very short amount of time.

 I won’t leave you hanging! I have made an accompanying


website to go along with this course, that will allow you
download all the materials, including the powerpoint, and
goes further in-depth about what we talked about. That
website is http://springlakeparksocial.weebly.com/
About Me
 I’ve been obsessed with computers since I was a kid. I even had
PASCAL flash cards! As an adult, I’m very into social networking.

 I work as a Project Specialist in the GroupLens Laboratory,


University of Minnesota (Go Gophers!)

 Currently working towards my M.Ed. In Human Resource


Development, focusing on Online Learning.

 My husband’s name is Nate, and we have a 4 year old son and are
raising my 16 year old half sister.
Introductions
Tell me about you!

Why are you taking this class?

What do you hope to learn?

Do you have an email address,


and with who?
WEB 2.0
Key Points from the video we saw
in the beginning
 96% of Gen Y is on a social network.
 Facebook added 100 million users in less than 9 months
 If Facebook were a country it would be the fourth largest
 1 in 6 higher education students are enrolled in online curriculum
 55-65 year old Females are the highest growing Facebook
population
 80% of Twitter usage is on mobile phones
 Wikipedia is more accurate than Encyclopedia Brittanica and is
completely user driven.
 There are more than 200,000,000 blogs .
The Old Way vs. The New Way
Some ways that things have changed:

Write in a journal Type your thoughts in a Keep a blog or a


word document microblog
Store pictures in a photo Scan your photos on to a Upload your photos to a
album disk photo-sharing site; tag
them, etc.
Send a letter Send an email Post on a facebook wall

Read an encyclopedia / Brittanica Online User-generated content /


use your local library Google Scholar /
metadata / Q&A sites /
Wikipedia
What is Web 2.0?
 Wikipedia states that Web 2.0 is
 “The perceived second generation of web development
and design, that facilitates communication, secure
information, interoperability and collaboration on the
World Wide Web”.
 In other words, we no longer have just websites to
visit, we participate in changing those sites. Everything
is social and customized to our preferences. We are no
longer just users; we have a presence and are involved
in what is made on the web.
 Video on Web 2.0
SOCIAL
NETWORKING
What is social networking?

“The interaction of
people who share a
common interest”
(wikipedia)
The history of social networking
 CompuServe (1970s – available to big business)
 Could share news and messages, very slow

 Bulletin board systems (1980s)


 AOL – member profiles, common interests
 Classmates.com – find your old high school buddies
 Sixdegrees.com (no longer)
 Make friends with people based on profiles

 No one is more than six degrees apart

 Too ahead of their time to make it!

 2001 saw Friendster.com, Myspace in 2003, and Facebook


opened up its doors to the general public in 2006.
Now we have…

Just to name a few!!!


The benefits of social networking
 Quick sharing of information
 Updating your “status”, blogging, email

 Keep in touch with people you normally wouldn’t


due to geographical and time restraints
 Takes marketing to the next level – cheaper, reach a
target audience
The disadvantages of social networking

 Maybe people know too much?


 Websites like Pipl.com can search the internet and

find out information on nearly anyone.


 Something else to “keep up with”
 Social networking can be harmful for kids
 1 in 7 youth will receive a sexual solicitation over

the internet.
 The paradox is that kids must be trained on social

networking because it’s the future of work and


life.
Blogs, Vlogs,
Lifecasts
BLOGS
 A blog is basically an online journal that can be either public
or private. If your blog is private, only specific users that you
invite can read your blog.
 You update blogs on a continuous basis, and the newest entry

is always listed on top.


 You can blog about anything – personal experiences, travel, or

on a particular topic.
 Users can subscribe to your blog via an RSS feed, which is

web syndication (which keeps up on a web page’s latest


content.
To subscribe to a blog, you will need to sign up for a google
reader account or other RSS feed reader.
Examples of Blogs

 Keep track of experiences you have had – memoirs?


 Share what you have found on the internet
 Opinion Blogs
 Baby book
 Professional reasons
 Make Money
 Most user-friendly blog for beginners is Blogger.
 We won’t be doing any blogging exercises in class this time, due to time
restrictions. However, if you visit the accompanying site for this class, you
can find out more information on signing up for Blogger and subscribing to
blogs to receive updated content.
Vlog? Lifecasting? HUH?
 A “vlog” is a video blog. Instead of writing, video
is used as the communication “medium”.
 This is also called “lifecasting”, if you are wearing
a video recording device to record your life.
 Anyone can be a movie star? Would anyone watch
it? People do..
 (I personally find it terribly boring, but this fits in nicely
with the culture’s fascination with reality tv).
 You can usually subscribe to vlogs and lifecasts
through Google Reader.
Podcasts /
Vidcasts
Podcasts & Vidcasts
 Online “radio shows”.
 Subscribe to through itunes if you have an ipod, or
other podfetcher if you don’t.
 What’s a podfetcher? Google Reader can subscribe to
podcasts, as well as Juice, which is a software that
automatically downloads new podcasts and puts them on
your mp3 player.
 People podcast on EVERYTHING. Professional,
mommy, self-help, christian, television and
entertainment, hobbies, Harry Potter…
 You can make your own podcasts!
Where to find Podcasts:

 Download them directly to your ipod via itunes

 Search on podcast directories for them.

 Get podcasts recommended to you


Wikis!
What is a Wiki?
 A wiki is just like a website, with two key
differences:
 Uses a different language instead of HTML. The

language it uses is very simple and easy to


learn!
 Following Web 2.0 trends, a wiki is very

collaborative in nature, and allows for anyone to


edit them (although, most wiki’s can be turned
to “private”)
Uses for a wiki
 Make a website
 Collaborate on ideas
 Teach something
 For your own personal reasons – for keeping an
online notebook that you can edit at anytime.
What is a Wiki?
How would you use a wiki?

Wikipedia is an online encyclopedia wiki.

WikiHow is a popular how-to manual that is editable


by other users.

Cyclopath is a Geowiki that is for cyclists, and is


completely editable by users.
Collection Managers
Definitions

Collection managers: manage things such as


bookmarks, ideas, movies, music, books, lists, etc.
Recommender System: finds things for you based on
your other interests.
Similar to
Harry
Potter?
FUN STUFF !
Social Networking Tools
(I have lots on the seminar website, but we
will go over the most important 3)
– FRIEND OR FOE?
Friend Foe
 Keep in touch with everyone  Do you want to keep in touch
 Quizzes! Social Games! with everyone?
 Networking!  One more thing to keep up on
 Know everyone’s business!  Do you want others to know
 Generate business! your business?
 Share photos, books,
 Addictive!
everything in one spot!  People will find you, if you
don’t put the right privacy
controls in place.
FACEBOOK – FRIEND OR FOE?
TWITTER. Tweeting?
If a blog is all about your
thoughts…

Twitter is a “microblog”.

Why micro?

Because you have to express


your thoughts in only 120
characters!
TWITTER. Tweeting?
TWITTER. Tweeting?
What can I use Twitter for?
 Personal Branding
 Get Feedback
 Direct traffic to your blog
 Read news
 Make new friends
 Notify your customers
 Event Updates
 Find prospective clients
 Provide live coverage of events
 Ask questions of the twitter community
LINKEDIN
 A social networking site focused on careers, referrals
and networking.
 Establish a professional profile, network with others
in your field, get questions answered, write positive
statements about others’ work on their profiles.
 80% of companies are using LinkedIN as their
primary recruiting tool. !
Productivity Tools
(I have lots on the seminar website, but we
will go over the most important 3)
Remember the Milk
 Remember the Milk is an online to do list for you to
keep track of the things you need to do.
 Replaces pen and paper.
 Share tasks with other people.
 Syncs with many applications.
 Android Phones
 Iphones
 Google Calendars
 Many, Many Others
Gmail
 I love Gmail. I have a skewed opinion.
 Gmail has unlimited storage.
 Instead of FOLDERS, like Yahoo or Hotmail, Gmail
has Tagging.
 Gmail has it’s own chat program, Gtalk. It’s
embedded!
Google Docs
 Just Like Microsoft Office, EXCEPT:
 Full Collaboration
 You can Link Documents
 Embed documents within a webpage
 Store documents (NO MORE DISKS!!!!)
Google Calendar

Have an online
calendar.

Send someone a link to


your calendar.

See the multiple


calendars on the left?
Those can be your
friends / colleagues
calendars!
Social Etiquette
Etiquette
 Like everything, social networking and interaction
has rules of etiquette. I won’t bore you with a long
list, but here are the top 3 things to always do and
always don’t:
Do: Don’t:
- Update your social networks often,
- Ever forget that you are communicating with
including your status. A pain? Not with
people all over the world, and cultural barriers
ping.fm
may be a factor.
- Use proper grammar – just because it’s the
- Give out personal info that may indicate
internet, doesn’t mean anything goes.
your location, financial information, etc. City
is ok, but never address.
- REMEMBER: Everything you do on the
internet can be TRACED!
- use your social networks to solely promote
yourself – you will probably be defriended!
- Be reciprocal in what you do!

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