MEDI-CAPS UNIVERSITY

INDORE

A CASE STUDY ON COMPARISION ON D-MART AND BI-BAZAAR

Submitted as partial fulfillment for

Bachelor of commerce (B.COM HONs.) Medi-Caps University, Indore

2021 SUBMITTED BY-

GUDIED BY-

PROF. Dr. Syed Sajid Hussain Name ENROLLMENT NO.

Ayushman Pandey 2101348
Bhamini Agrawal 2103474
Darshan Maheshwari 2103140
Harsh Baheti 2100327
Jay Khasdeo 2102302
Nehali Wagadre 2101728
 PREFACE
A hypermarket sometimes called a hyperstore, supercentre or superstore) is a big-box store combining a
supermarket and a department store.
The result is an expansive retail facility carrying a wide range of products under one roof, including full
grocery lines and general merchandise. In theory, hypermarkets allow customers to satisfy all their routine
shopping needs in one trip.
D-Mart is an Indian chain of hypermarkets established by D-Mart owner Radhakishan Damani on May 15,
2002.
D-Mart has 214 stores in 72 cities across 11 states in India including Maharashtra, Andhra Pradesh,
Telangana, Gujarat, Madhya Pradesh, Chhattisgarh, Rajasthan, National Capital Region, Tamil Nadu,
Karnataka, Uttar Pradesh, Daman, and Punjab. So, let's get started with the D-Mart case study.
Big Bazaar is an Indian retail chain of hypermarkets, discount department stores, and grocery stores.
The retail chain was founded by Kishore Biyani.
Founded in 2001, Big Bazaar is one of the oldest and largest hypermarket chains of India.
 CERTIFICATE BY THE SUPERVISOR

This is to certify that Group “” of Medi-Caps University, Indore has

satisfactorily completed the live project on topic: Comparative analysis on
D-MART and BIG-BAZAR in the academic year 2021-22. We have examined the
project and hereby accord us approval of it’s as a study carried out and
presented in the manner required for its acceptance.

Signature of Internal : Signature of vice chancellor :

Signature of Head of Department:
 DECLARATION BY THE STUDENT
We hereby declare that. The project entitled is an outcome of us own efforts
under the guidance of Dr. Syed Sajid Hussain Sir . The project is submitted to the
Medi-caps University of Indore. For the partial fulfillment of the Bachelor of
commerce (B.com Hons) examination 2021-22.
We also declare that this project report has not been submitted to any other
University.
Date:
SUBMMITTED BY:-
GUIDED By:– Ayushman Pandey 2101348
Dr. Syed Sajid Hussain Sir Bhamini Agrawal 2103474
Darshan Maheshwari 2103140
Harsh Baheti 2100327
Jay Khasdeo 2102302
Nehali Wagadre 2101728
 ACKNOWLEDGEMENT

A project can never become a success with efforts of only one individual. It requires a group of people to
complete a project at its best. And it’s our friends and teacher who have helped us to complete our project report.
The present work is just an effort to throw some light on “Comparative Analysis on D-MART and BIG-
BAZAR”. The work would not have been possible to come to the present without the guidance, supervision and
with the help of group members.
With deep sense of gratitude we acknowledge the encouragement and guidance received from Dr. Syed Sajid
Hussain Sir. We convey my heartfelt thanks to all those people who helped and supported us during the course,
of completion of Project Report.
 INDEX
SR.NO. TOPIC PAGE NO.

A
1. Introduction of the project 7

2. Why has this topic been selected? 8

3. Introduction of D-MART 9

4. Mission and Vision 10

5. Introduction of BIG-BAZAAR 11

6. Mission and Vision 12

7. Organization structure 13

8. Research and Methodology of D-MART and 14

BIG-BAZAAR
 INDEX
9. Marketing Mix of D-MART and BIG-BAZAAR 15-17

A
10. Swot Analysis of D-MART and BIG-BAZAAR 18-22

11. Promotional strategies of D-MART and BIG-BAZAAR 23-32

12. Data Analysis of D-MART and BIG-BAZAAR 33-40

13. Competitive Analysis of D-MART and BIG-BAZAAR 41-42

14. Learning from study 43

15. Suggestions of D-MART and BIG-BAZAAR 44-45

16. Limitations of D-MART and BIG-BAZAAR 46-47

17. Conclusion 48

18. Reference 49
 Introduction of the Project

As a part of our study of Bcom(hons) program, we are given project work to

develop our analytical capability as professional students. In relation to the
aforementioned objective the project undertaken by us covers marketing
analysis to understand in detail and get a theoretical and practical knowledge.
The study covers on major giants in global market:-
•D- Mart
•Big- Bazar
 Why has this topic been selected ?

• D-Mart and Big –Bazar both are top supermarkets which provide all kinds of
product s such as food items, cosmetic, electronic, garments, furniture etc.
• These are the features of this hypermarkets because of which they have good
reputation in that area.
• This departments is responsible for the product arrangement at the store with
respect to their nature.
•It is been selected for getting the theoretical and practical knowledge of top
hypermarkets of India
 Introduction of D-MART

Avenue supermarkets limited Dmart is an Indian retail corporation that operates a chain of hypermarkets in India. It was
founded by Radhakishan Damani in 2002. Dmart started its journey from 22 stores in the state of Maharashtra and has 176
stores across 12 states in India by FY20. they are decentralized . Every activity will be recorded according to zones and
group of zones only and forwarded at one to make the final.
•Chairperson
•Board of director
•Department for each operation
•Zone heads
•Zone directors
•Zonal superintend
•Zonal distributor
•Employees as accountants, salesperson etc.
 MISSION AND VISION

Mission:- our mission is to provide

the best possible for our customers,
so that every rupee they spend on
shopping with us gives them more
value for money than they would get
anywhere else.

Vision:- to offer customers a wide

range of basic home and personal
products under one roof.
 Introduction of Big-Bazar

Big bazar is an Indian retail chainof hypermarket, discount department' stores and
grocery stores. The retail chain was founded by Kishore Biyani under his parent
organisation future group. Former captain of Indian cricket team Mahendra Singh
Dhoni has previously. Endorse for the fashion vertical of Big Bazaar.
 MISSION AND VISION
Mission: we share the vision
and belief our customer and stakeholder
shall be served can only by creating and
executing quality.
vision: future group shall deliver
everything . Everywhere
every time for the every indian customer
in the most profitable manner
 Organization Structure of Dmart & Big Bazaar
They are decentralized. Having different CEOs or heads for different zones and they are connected to one central power i.e., board of
directors or the chairperson.

Contracts will be made with various novelty of product brands for distribution to godowns and from there the distribution among the
zone will occur.

Every activity will be recorded according to zones and group of zones only and forwarded at one to make the final.

Chairperson.

Board of Directors.

Department for each operation.

Zone heads.

Zone directors.

Zonal superintend.

Zonal distributor.
 RESEARCH METHODOLOGY & OBJECTIVES

Methodology:- since the study is on retail sector 1st detailed study of Big Bazaar and d Mart is
being conducted by its mission and vision what are the marketing mix send for success in India
how they are emerging the most dynamic and growing due to the market size and economic power.

Objective:- >To know the marketing mix of D-MART & BIG-BAZAR.

> To know the promotional strategies of D-MART & BIG-BAZAR.
>To do swot analysis of D-MART & BIG-BAZAR.
>To know about the growth prospective of D-MART & BIG-BAZAR
by data analysis.
>How D-MART & BIG_BAZAR maintain their position in the market.
 D-MART
The company’s marketing mix works in combination with one another, i.e Product, Price,
Place, and Promotion and that has worked great for DMart so the following are the
marketing mix.

PRODUCT PRICE
The area of the outlet is divided and has a DMart believes in an economic and reasonable
separate division from which a buyer can pricing plan for its products and also has taken
P P a low-cost strategy to target those segments that
t
quickly make a choice. DMart outlet has many
varieties of products in its collection- are price sensitive. Due to profitable discount
•Food and Daily essentials customers on festive seasons buy in bulk
•Apparels and Footwear resulting in a huge volume sales.
•Groceries etc.
PLACE PROMOTION
Its headquarters base is in Mumbai, India. DMart P P D-MART has adopted several promotional
has its stores in most of the important cities to activities. It provides
achieve benefits through convenience and proper Gift coupons to compensate its employees and
transportation facilities in India including boost sales
•Ahmedabad Coupons to customers on bulk purchase 
•Hyderabad
New offers and schemes are published in
,
newspapers
 BIG-BAZAR
Big Bazaar has marketed its products fiercely, and this has given them a respectable
position in the market today. They have taken the help of these four principles while
marketing-

PRODUCT PRICE
Whenever you go shopping at Big Bazaar,
Even though the prices are attractive, the
you are sure to find discounts on almost all
products also need to be of excellent quality.
P P the products. This is because it works on the
t

Big Bazaar has a wide range of wonderful low margin principle.

Big Bazaar blocks the stock from the
Products. This wide range attracts buyers and manufacturers and hence, has no losses in
giving discounts to the buyers
customers in huge numbers.
PLACE PROMOTION
If the store is located in a remote place where there P P It has started special days like ‘Sabse Saste Din, ‘
is not much accessibility, the store will not get that which has attracted millions of buyers. Also, it has
much attention despite the wide range and taken celebrities, actors, and sportspersons for
fair pricing. their endorsements.
Big Bazaar has always found locations that are This has created a lot of noise for them in the
easily accessible and easily reachable for almost market. They have grown into a significant and
everyone. successful chain of stores.
 STRENGTH S
•Strong brand equity and brand awareness.
•First mover advantage
S • Higher profit margins.
•Superior product and service quality.
•Focus on long -term gains.

SWOT ANALYSIS of D-MART W EAKNESSES

It is the swot analysis of D-MART where •Do not manage inventory efficiently .
•Low return on investment.
one company can know its strength, W •Do not focus on environment protection.
weakness,opportunity,and threats to
improve its strategic planning, to know its
competitive position. Swot analysis OPPORTUNITIES
assesses internal and external factors, as •E-commerce and social media oriented business models.
well as current and future potential •Digital marketing has reduced the risk of market entry.
O •Increase in consumer disposable income can help in building
new business modals.

T H R EA T S
•Higher logistics and packaging costs due to higher
environmental taxes imposed by government.
T •Online retailers like Amazon and Flipkart.
•Global competitors.
 STRENGTH S
•D-MART started on very low key note and slowly took its
time to move up the ladder.
S •Good relationship with employees, suppliers and
stakeholders.
•Huge discount policy.

W EAKNESSES
•Focuses on more on western states
•Slow growth
W •Standalone stores, not situated in malls.
SWOT ANALYSIS

OPPORTU NITIES
•Development in artificial intelligence.
•Personalization of services.
O •Opportunities in international market.

TH REATS
•Government policies and regulations related to retail
sector.
T •International players who are willing to open stores in
India
 ST R EN G T H S
•Big Bazaar is targeting Upper Middle Class & Middle-Class
People.
S •Big Bazaar offers variety, quality, variants and convenience.
•Strong presence in the local market.
SWOT ANALYSIS of Big-Bazar
•Advertisements with brand ambassadors have also boosted sales
Swot Big-Bazar analysis examines
of Big -Bazaar.
Strengths, weakness, Opportunities , and WEAKNESS
Threats. The strengths and weaknesses are •Big Bazaar is not able to make a presence in the international
internal factors and opportunities and W
market its presence is restricted to India Only.
threats are the external factors. It is a •Big Bazaar has not planned its retail according to lifestyle, taste,
validated management technique that and budget.
allows a brand like Big-Bazar to measure •Store opening time is not managed properly.
its business & results relative to OPPOR TU NITI
competitors and industry. O •EBig
S Bazaar can launch stores internationally.
•Premium segment products can be targeted.
•Opportunity to get Foreign Direct Investment for store operations.
•Rural markets can be targeted.
TH REATS
•Global competitors.
T •Online groceries of Amazon, Flipkart, and other companies can
affect the market share of Big Bazaar.
•Competition among D-Mart & Reliance Retail.
 STRENGTH S
•Big Bazaar has invested a huge amount in the Retail industry.
•Largest Retail Chain Network in India.
S •The infrastructure is good.
•Online Ordering systems and delivery systems are effective.
•Guerrilla Marketing Techniques of Big Bazaar is effective.
W EAKNESSES
•Revenue is falling because of competitors and new entrants.
•During offers Big Bazaar is overcrowded.
W •Billing takes time as the billing executives are explaining Future
SWOT ANALYSIS Pay cards to each and every customer.
•Some advertised products are not available at the store.
OPPORTU NITIES
•New Malls and Shopping places are developing. Where a Big
Bazaar store can increase its revenue.
O
•Increasing Mall Culture attracts people to visit big stores. Big
Bazaar can offer local products that are based on regional
requirements.
TH REATS
•Unorganized retail is also a big threat.
•Government Policies and regulations related to the retail sector.
T
•International Players who are willing to open stores in India.
 What Is Trifle That's Evaluation Of People
Important
Damani began little and did not rush to grow. Low Damani started with purchasing an
establishment of Apna Bazar.
scale gave him superior control of the store network
That was the point at which he started
and enabled him to concentrate on benefits directly fabricating
from the earliest starting point. In the 18 years of its individual relations with merchants and
reality, D- Mart has turned a benefit every year. providers.
He esteems both and they never
let him down. The stores never leave stock
PROMOTONAL STARTEGIES OF
D-MART

Selling As Cheap Go Steady And Slow

In spite of the fact that D-MART began 18 years
Damani realized what he was doing
prior, despite everything it has 119 stores in a
offering individuals buyer results of
couple of states, a modest number contrasted with
everyday use at substantial limits. One of
those claimed by Ambani and Biyani. Damani
his strategies was to pay his providers and
received a moderate pace which gave him his
sellers inside days rather than weeks which
emphasis on productivity. That is the reason D-
was the business standard. He passed on
Mart has not closed a solitary store since it began
the money-saving advantages to his
and creates higher per-store incomes than the
clients, which guaranteed steady success.
stores of Ambani or Biyani.
 Better School, Embracing Low-Cost
Brighter Futures! Advertising Mediums for
Promotion
In its “Better School, Bright Futures!” campaign, The print medium of advertising revolves
PROMOTONAL STARTEGIES OF
D-MART D-Mart has launched an amazing program in various around newspaper ads with information
schools that are there in and around Mumbai. The sole aim about their products, discounts, sales, and
of which helps students understand things better and create coupons. On the other hand, the visual
an ecosystem that allows them to benefit from better component of advertisement comprises the
education, mentoring research facilities, and new banners, flexes, and hoardings
networking opportunities.

Digital Presence of Design of Logo

D-Mart
The company has taken a few steps to place it Like Warren Buffet, Damani too has
ahead on the digital front. These steps include been a worth speculator who might
the installation of a chatbot on Facebook take a shrewd perspective on the long
Messenger and the launch D-Mart Ready. haul. He never rents the property for
D-Mart uses Facebook as a medium for his stores however gets it. In the long
information, which the brand uses to inform and haul, it spares him from a major rental
clear customers’ doubts. outgo. This was a key factor behind the
productivity of D-Mart.
 Available Locally A Job Has Conversation
PROMOTONAL STARTEGIES OF Despite the fact that D-Mart is the best basic food item Damani stays under the radar which
D-MART retail chain in the nation, Damani has restricted it bears him all-out devotion to his
towards the western states. One reason is his work..His moderate and quiet ascent in a
dependence on neighborhood supplies rather than discouraged division is a sign of resolute
expand supply chains. spotlight on work He has once in a while
given a meeting to a TV channel or a
. paper.

Low operating costs

Store ownership and location
D-MART not only optimizes its operations but also Unlike its competitors who lease out spaces to
actively lowers its procurement costs, both of which run their retail stores, D-MART actually owns
it passes on to its customers.They optimize their every store it operates.Secondly, DMart places
floor space utilization by putting more products in its stores very strategically in the suburbs and
lesser space and having fewer billing counters, in tier 2 and tier 3 cities where operating costs
which reduces their employee costs. will be lower. They avoid opening stores inside
malls since that involves huge Common Area
Maintenance charges.
 Low debt and
Low payables days
interest costs
Another major expense for a retail company can be the This helps because creditors are happy to
ROMOTONAL STARTEGIES OF interest payments they have to pay on the debts they take. offer more discounts to D-Mart on the
D-MART D-Mart has a very low amount of debt on their products since they can recover their dues

balance sheet which means they don’t have to faster. These discounts are further passed on

incur huge interest costs that reduce their to the customers of D-mart . They also buy

profits. their products in bulk and huge volumes from

their vendors, which means they got more
discounts.

High Inventory Regional goods

Turnover
India being a diverse country has various
The best way to achieve this is by only stocking
regional specific goods D-mart grabbed this
those products that are high in demand made by
opportunity by stocking its stores with area
big brands with a higher brand recall. D-mart has
specific products D-Mart holds the popular
striven to stay away from higher value items and
local brands of a place making it more
only keeps everyday use items such as food and
convenient it for the buyers to avoid going to
groceries. In other words, how quickly the
local kirana stores.
products are flying off the shelves.
 Low employee cost D-Mart ready
OMOTONAL STARTEGIES OF T his D-Mart’s online service where one can
The major cost that any retailer has its often employee
D-MART order online and collect from the nearest D-
cost. D-Mart has kept its employee costs low by
having fewer payment counters which require Mart pickup point. The order can be picked
up as per your convenience and the service is
less manpower. Most of the floor employees are hired
free of charge. Whereas for home delivery a
on contract basis. Permanent employees account only
nominal fee is levied. During covid D-Mart
for 40% of the total workforce.
has launched scheme for housing societies to
order products in bulk at low charge.

Value Based Product categories

management and team
D-Mart has kept emphasis on selling only
They have wonderful top management and
FMCG products(both food and non food),
employee team. They have developed the
general household merchandise and apparel. D-
unique value proposition for their
Mart has kept its product categories limited in
organisation and employees to perform better
order to focus on the core business fundamental
which contributed to the growth of the Dmart.
of less is more.
PROMOTIONAL STRATEGIES The Network of Big In-Store Displays
Bazaar Business
OF BIG-BAZAR Any store grows to become highly successful only
In some cases, retailers may place items
together by theme, such as a grocery store
when it establishes a good network in the prime areas
displaying all of the items that might go
of the country where it can garner huge responses.
into a summer pi fccnic in a prominent
Starting from Kolkata and West Bengal in 2001, Big
place during the first week of summer. In-
Bazaar has now formed an excellent network of more
store displays may also include special
than 250 stores in more than 120 cities across India.
signage, contest entry forms or even free
samples.

Tapping Into the Retail Industry in

Frequency discounts
India
Frequency discounts are sale prices that
The goods sold here are diverse and different. retailers offer to customers who return often to
The Future Group decided to tap into this and make purchases. A retailer may keep track of a
unify these different avenues of retail shopping. customer’s spending using a frequent shopper
The stores like Big Bazaar, which are sprawled card or by issuing coupons with purchases for
across the country, offer food items, electronic use in the future. Frequent shopper programs
goods, necessary utility products, and are common among grocers and can also give
entertainment all under one roof. customers cash back or qualify them for
discounts on a roattating list of merchandise
 Low Introductory Prices Bulk Purchase
PROMOTONAL STARTEGIES OF
Big Bazaar purchases all the items in
BIG-BAZAR Manufacturers often offer new products with low
bulk from the manufacturer at a low
introductory prices, which retailers then use to gain
price, then sells them to the consumer
customer interest before raising the price of the item to
after adding its margin price. It benefits
its intended level. A low introductory price may be
both BIG-BAZAR as well as customers.
advertised to give it a sense of urgency, or kept quiet to
This is the best method of trading to
prevent customers from noticing the price increase in
reduce aggregate making cost.
. the future.

Special Financing Warranties and Guarantees

For retailers that specialize in high-cost
While many manufacturers offer product
merchandise such as appliances, automobiles or
warranties, retailers can add a return
home electronics, offering special financing is a
guarantee to entice potential buyers.
way to allow more customers to afford such
Offering a money-back guarantee can get
items. A financing promotion may include
customers who are uncertain about a
several months of interest-free borrowing, or
product to give it a try, or provide the
may allow more customers to finance at a low
peace of mind that other customers will
introductory interest rate when they make a
appreciate.
special qualifying purchase.
 Product Bundling Leveraging the products
PROMOTONAL STARTEGIES OF
Big Bazaar bundles the slow-moving products with The companies like Big Bazaar
BIG-BAZAR
high moving products to clear its stock and provide leverage the particular brand's
them to customers at a discounted rate. This helps product in order to increase its
them in stock clearance. Also the product bundling visibility in the store. The customer
can be witnessed from the manufacturers side as well. may find the product of any brand in
Sometimes the manufacturers anticipate the wrong a particular section of the store.
demand and produce the product in the large
.
quantities to sell them in discount.

Target Audience Coupon Discount

* Big Bazaar targets higher and upper middle Coupon, discount, more of the product at
class & middle class customers. normal price, gift with purchase, competition,
* The large and growing young working and prizes, money back offer, exchange offer,
population is a preferred customer segment. special occasion. Big Bazaar, in association
* Targets specifically working women and with Star India Pvt. Ltd., has launched a
home makers who are the primary decision collection of designer ethnic wear under the
makers. brand "Star Parivaar". Retail sales is a
competitive field, with many different
merchants competing for the same customers.
 DATA ANALYSIS

M
 DATA ANALYSIS

A
 DATA ANALYSIS

A
 DATA ANALYSIS

A
 DATA ANALYSIS

A
DATA ANALYSIS
DATA ANALYSIS
DATA ANALYSIS
 COMPETITIVE ANALYSIS OF D-MART

The Indian retail segment is one of the fastest-growing

and least tapped segment. Overall, the retail market is
highly unorganized and as we know that India is
developing country and youngest country, it is observed
that the retail segment is something that can become the
next big thing. Company such as Reliance Industries
Limited & Amazon India are going head in acquiring the
Future Group. Recently, Tata’s have announced their
arrival in the retail segment with acquisition of Big
basket. Whereas Flipkart, Grofers are all focusing on the
penetration of the grocery segment.
 COMPETITIVE ANALYSIS OF BIG BAZAAR

The top competitors of Big-Bazaar are D-MART,

Bigbasket and Grofers.
D-mart is the top competitor of Big-Bazaar . The
company is headquartered in Mumbai , Maharashtra,
India and was founded in 2000. D-MART is the
counterpart of Big-Bazaar.
Bigbasket is one of the top rivals of Big-Bazaar. The
company is headquartered in Bangalore,
Karnataka ,India and was founded in 2011. Bigbasket
operates in the poultry, meat and fish field. Grofers is
perceived as one of the top competitors of Big-Bazaar.
The company is headquartered in Gurgaon, India and
was founded in 2014. it operates in the grocery sector.
 LEARNING FROM THE STUDY
We have done a detailed study on how big bazaar dmart has come up as a successful
retailers in india ,From there we came to know that both the hypermarkets have different
missions$vission, different strategies, different marketing mix and swot but the ultimate aim of
both is to achieve success through a higher customer satisfaction$ advertisement.From the swot
analysis we learn that which are the areas where both the hypermarkets needs to improve,how
to grab opportunity, eradicate weakness,and building on strengths.from 4ps of marketing mix
we learn that how it helps in marketing strategies of product promotion ,And from data analysis
we learn that what is the performance and position of both hypermarkets.
 D-MART

1. Dmart needs to work on its digital

marketing part to maintain the loyalty
of its customers.

2. Dmart should increase its

SUGGESTIONS branches in southern states to
gain more popularity against
rivals.
3. Dmart should review its inventory
frequently to avoid circumstances
of excess inventory.

4. Dmart should provide large parking

places for customers as compare to
store .so they can easily part their
vehicles.
 BIG-BAZAR

1. Big bazaar should have huge

number of cash customers to avoid
long queues and easy billing.

2. Big Bazaar should increase it

SUGGESTIONS pathways for avoiding overcrowded

during offers,weekend and festival.

3. Merging with other branded

product will help the Big
Bazaar to increase its sales.

4. Big Big Bazaar ignore Elite class

people they should provide extreme
quality product to attract this class as
well.
 D-MART
1. It's very difficult to cover the
entire market.

2. Slot analysis is only one stage of

LIMITATIONS planning process, for a complex

issue more in-depth research

3. 4ps of marketing mix are based on long-

needs to be conducted
term data but market is dynamic in
nature
therefore it should be based on short
term data.

4. Data analysis do not examine price

level.
 BIG-BAZAR

1. Data analysis shows monetary

factors and non monetary factors
are overlooked.

2. Data analysis do not give exact

position.
LIMITATIONS
3. Competitive analysis cannot be fully
accurate as it is done on data provided by
internet

4. Competitive analysis is
complex and time consuming.
 Conclusion
Big Bazaar and d Mart are major shopping complex for today’s customer. They
are the hypermarkets as it provideS various kinds of
goods ,Grocery,stationery ,food items extra. In the conclusion part we conclude
that demand create awareness about the innovativeness, modification, techniques
and strategies that are very essential in the sector of retaining. Demat is also
copyng up in digital field, which is necessary due to covid-19 circumstances. Big
Bazaar is first retail chain to be started in India and is the largest and till now. 4
p’’s of marketing mix of Big Bazaar show its growth stage and slot shows that
how it become more brand Effective, we have described some suggestions for
improvement of both hypermarket.
 REFERENCE

• Wikipedia.com
• SlideShare.com
• Scribd.com
• IIde.com
• Annual Report