Communication Is Important To Your Career

Communication is Important to Your
Career
• Your career will give you the opportunity to communicate,
collaborate and share ideas with many people, both inside
and outside your organization
• You may be an employee, executive, consultant or
freelancer to a company
• You may become an entrepreneur
• In all these roles, communication skills may be the single
most important skill you possess
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Figure 1.1 Sharing Information
Communication is Important to Your
Company
• Regardless of where you work, effective communication
helps businesses be successful in numerous ways,
including
– Building Trust
– Closer Ties to the Community
– Client Relations
– Increased Productivity
– Marketing and Sales
– Employee Relations
What Makes Business Communication
Effective?
• Give facts rather than vague impressions
• Present information in a concise, efficient manner
• Clarify expectations and responsibilities
• Offer compelling, persuasive arguments and
recommendations
Communicating as a Professional
• LO 1.2 Explain what it means to communicate as a
professional in a business context.
What could be the problems
• Poorly-worded or inefficient emails,
• Careless reading or listening to instructions,
• Documents that go unread due to poor design,
• Hastily presenting inaccurate information,
• Sloppy proofreading
• The problem is that these costs aren’t usually included on the corporate balance sheet at the end
of each year, so often the problem remains unsolved.
• The waste caused by imprecisely worded regulations or instructions, confusing emails, long-
winded memos, ambiguously written contracts, and other examples of poor communication is not
as easily identified as the losses caused by a bridge collapse or a flood.
• But the losses are just as real—in reduced productivity, inefficiency, and lost business.
Elements of Professionalism
• Striving to excel
• Being dependable and accountable
• Being a team player
• Demonstrating a sense of etiquette
• Making ethical decisions
• Maintaining a positive outlook
Understanding What Employers Expect
from You (1 of 2)
• Digital Information Fluency
• Ability to Organize Ideas
• Ability to Express Ideas Concisely, Coherently and
Persuasively
• Active Listening Skills
• Excellent Communication with People from Diverse
Backgrounds
Understanding What Employers Expect
from You (2 of 2)
• Effective and Efficient Use of Communication
Technologies
• High Quality Writing and Speaking Standards
• Maintaining Business Etiquette at all times
• Communicating Ethically at all times
• Time Management and Critical Thinking
Communicating in an Organizational
Context
Figure 1.4 Formal Communication Network
Adopting an Audience-Centered Approach
• Focus on the “You” Attitude
– Emotional Intelligence
– Business Etiquette
– What is important to your audience?
 Biases
 Education, Age, and Status
 Style
 Personal and Professional Concerns
Exploring the Communication Process
• LO 1.3 Describe the communication process model and
the ways social media are changing the nature of business
communication.
The Basic Communication Model
Figure 1.5 The Basic Communication Process
Barriers in the Communication Process
• Noise and Distractions
• Competing Messages
• Filters
• Channel Breakdowns
Inside the Mind of Your Audience
• How Audiences Receive Messages
• How Audiences Decode Messages
• How Audiences Respond to Messages
How Audiences Decode Messages
• Perception
• Selective Perception
• Cultural Beliefs
• Personal Beliefs
• Individual Thinking Styles
Figure 1.6 How Shared Experience
Affects Understanding
How Audiences Respond to Messages
• Must Remember Message
• Must Be Able to Respond As You Wish
• Must Be Motivated to Respond
Figure 1.7 The Social
Communication Model
The Mobile Revolution
• LO 1.4 Outline the challenges and opportunities of mobile
communication in business.
The Rise of Mobile Communication as a
Platform (1 of 2)
• Globally, more than 80 percent of Internet users access
the web with a mobile device
• Mobile has become the primary communication tool for
many business professionals
• A majority of executives under age 40 use mobile as their
main communication tool
The Rise of Mobile Communication as a
Platform (2 of 2)
• Email and web browsing rank first and second as the
most common nonvoice uses of smartphones
• More email messages are now opened on mobile
devices than on PCs
• Roughly half of U.S. consumers use a mobile device
exclusively for their online search needs
How Mobile Technologies are Changing
Business Communication (1 of 2)
• Constant Connectivity
• Small Mobile Displays
• Mobile Users are Multitasking
• Changes in Traditional Grammar
• Sensory and Cognitive Extensions of User
How Mobile Technologies are Changing
Business Communication (2 of 2)
• Security and Privacy Concerns
• Enhanced Productivity and Collaboration
• Business-specific Applications
• Accelerated Decision-making and Problem-solving
• Greater Engagement with Audience
Using Technology to Improve Business
Communication
• LO 1.5 List four general guidelines for using communication
technology effectively.
Guarding Against Information Overload
• Implement Controls on the Messages You Receive
• Use Filtering Features
• Manage Subscriptions
• Avoid Sending Unnecessary Messages
• Mark and Save Important Messages
Using Technological Tools Productively
• Implement Controls on the Messages You Receive
• Use Filtering Features
• Manage Subscriptions
• Avoid Sending Unnecessary Messages
• Mark and Save Important Messages
Reconnecting With People
• Choose Your Medium Wisely
– Face-to-face or telephonic communication can be integral to
effective communication and can limit miscommunications
– Use technology as an aid, not a replacement for
communication
– Show people who you really are

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Communication is Important to Your

• Careless reading or listening to instructions,

• Documents that go unread due to poor design,

• Hastily presenting inaccurate information,

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