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    Essay 2

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    Yee ting lai
    The document summarizes how COVID-19 affected the hospitality industry and the strategies adopted by Regent Hotels. It discusses how the pandemic led to a drop in revenue, challenges with domestic tourism, and the need for digital transformation. Regent Hotels diversified business, expanded markets, implemented COVID safety protocols, and increased remote working and virtual meetings. The long term impacts of the pandemic on globalization and digitalization in the hospitality industry are still uncertain.

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    Essay 2

    Uploaded by

    Yee ting lai
    19 views18 pages
    The document summarizes how COVID-19 affected the hospitality industry and the strategies adopted by Regent Hotels. It discusses how the pandemic led to a drop in revenue, challenges with domestic tourism, and the need for digital transformation. Regent Hotels diversified business, expanded markets, implemented COVID safety protocols, and increased remote working and virtual meetings. The long term impacts of the pandemic on globalization and digitalization in the hospitality industry are still uncertain.

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    The document summarizes how COVID-19 affected the hospitality industry and the strategies adopted by Regent Hotels. It discusses how the pandemic led to a drop in revenue, challenges with domestic tourism, and the need for digital transformation. Regent Hotels diversified business, expanded markets, implemented COVID safety protocols, and increased remote working and virtual meetings. The long term impacts of the pandemic on globalization and digitalization in the hospitality industry are still uncertain.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    19 views18 pages

    Essay 2

    Uploaded by

    Yee ting lai
    The document summarizes how COVID-19 affected the hospitality industry and the strategies adopted by Regent Hotels. It discusses how the pandemic led to a drop in revenue, challenges with domestic tourism, and the need for digital transformation. Regent Hotels diversified business, expanded markets, implemented COVID safety protocols, and increased remote working and virtual meetings. The long term impacts of the pandemic on globalization and digitalization in the hospitality industry are still uncertain.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 18

    Regent Hotels’ Strategy and

    Management during the


    Pandemic
    Group 9G
    Chung Ka Man
    Chow Hei Ching
    Lai Yee Ting
    Yip Vickie Wai Yan
    Hsieh Chitchanok
    TABLE OF CONTENTS

    Introduction Literatures review


    01. - The Pandemic of Coronavirus 02. - Globalization & Anti-
    Globalization
    - Purpose and Research Question - Trade & Government

    Methodology and Analysis


    Empirical presentation - Globalization from the Hospitality
    03. - Methodology
    04. Industry Perspective
    - The impact of COVID-19
    - Interview
    - Digital Transformation
    01.

    Introduction
    The Pandemic of Coronavirus &
    Purpose and Research Question
    The Pandemic of Coronavirus

    ● Temporary closure of specific locations


    ● Travel restriction policy & border shutdown
    ● Face the churn of non-local visitors
    ● Hotels are facing bankruptcy or being forced
    to sell
    Regent Hotels’ financial
    performance in 2019 and 2020
    ● Revenue diminished by around 52 per
    cent in 2020
    ● Suffered deficit in the net operating
    income
    Purpose and Research Question

    Purpose:
    ● Find out how COVID-19 affected the “How did COVID-19 affect
    operation of international businesses the operation and strategy of
    ● Explore how they deal with the the hospitality industry?”
    impacts of the pandemic
    02.

    Literature review
    - Globalization and Anti-Globalization
    - Trade and Government
    Globalization and Anti-Globalization
    Interconnectedness of national
    economies

    Advances in technology

    Reduce the barriers to trade


    and investment
    Globalization and Anti-Globalization
    Rapid spread of financial
    crises

    Intense rivalry from foreign


    competitors

    Growing concern of national


    self-sufficiency
    Trade and Government

    Mutual economic benefits

    Conditions of stability and


    peace

    Regulation and management of


    trade
    03.
    Methodology & Empirical
    presentation
    -Method & Interview
    Methodology and empirical evidence
    Method Interview

    ● Qualitative research method ● Background of Regent Hotels


    ● Reasons of choosing Regent Hotels ● The collapse of hospitality industry
    ● Preparation and process of the interview ● Challenges of domestic tourism
    ● Opportunities: better travel experience
    ● Long-term effect in the Post-COVID era:
    - Digitalization
    04.

    Analysis
    - Globalization from the Hospitality Industry
    Perspective - Globalization from the Hospitality
    - -Globalization from the Hospitality
    The impact of COVID-19 -Industry Perspective
    Globalization from the Hospitality
    - Digital Transformation Industry Perspective
    - The Industry
    impact ofPerspective
    COVID-19
    - The impact of COVID-19
    - -Digital
    TheTransformation
    impact of COVID-19
    - Digital Transformation
    Globalization from the Hospitality Industry
    Perspective

    Move to the blue ocean strategy


    ● Diversify their business to other
    countries
    ● Expand the size of marketspace

    Cross-cultural risk
    ● Handling both national and organizational
    culture differences
    ● Relationship-oriented culture vs Deal-
    oriented culture
    Impacts of COVID-19 on the hospitality industry

    Drop in revenue
    ● “Zero tourism” situation
    ● Fall of 71.7% in visitor numbers in
    2020

    Covid specific training


    ● Regain travelers’ confidence with quality
    services
    ● Safer working environment
    Digital Transformation
    Operation of back office
    ● Remote working
    ● Virtual meetings

    Operation of frontline

    ● Artificial intelligence (AI)


    → Service robots
    ● Contactless check in & out
    05.

    Conclusion
    - Adaptive operational strategies
    - Digital transformation
    - Debate of the lasting effect
    Conclusion

    ● New norm with digital transformation


    ● Balance between economic and health policies
    ● Vulnerability of the industry

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