Cadangan Pengisian Program

Keusahawanan Pelajar untuk minggu

Interim

Disediakan oleh : MASMED UiTM Shah Alam

Maklumat Program

 Nama program: Changemakers Mind Set

Simulation (CMS)

 Tempoh : 6 hingga 8 jam (2 jam/ sesi)

 Objektif : Mendedahkan pelajar kepada

kemahiran berfikir yang mampu
menyelesaikan permasalahan kompleks yang
sesuai dengan kehendak pengguna
Maklumat Program (samb.)

 Kaedah pelaksanaan:

 1. Aktiviti berkumpulan dijalankan secara

berperingkat dari minggu 1 hingga tamat
modul.
 2. Menggunakan proses simulasi “Design

Thinking” sebagai panduan pengisian modul

 3. Boleh dilaksanakan dalam bentuk

pertandingan kumpulan
Content of modules
 Module 1 – Introduction & Group Formation
 Module 2 – Empathizing & Defining
 Module 3 - Ideating
 Module 4 - Developing Prototype
 Module 5 – Market Testing
 Module 6 – Pitching/Presentation/Competition
Module 1: Introduction & Group
Formation
Ethos

Learning by doing

Understanding users needs, identifying

pain points, defining the problem,
exploring possible solutions,
prototyping these ideas, and testing with
real people.
 Process

Empath
Ideate
ize
Prototy
Explore about Define Brainstorm pe
the audience to produce
for whom you as many Test
are designing Create a Build a
creative
via point of representatio
solutions as Share
observation & view (POV) n of 1 or
possible. your
interview. which is more ideas to
Defer prototype
Who is my based on show to
judgment d idea
user? user needs & others.
Crazy & with your
insights. How a
to :show
What matters wild ideas Note e is original
to this person? What are my t yp
rotoidea?
encouraged p r ough user for
their needs? just a
draft feedback
Module 2: Empathizing & Defining
Empathi
Ideate
ze
Prototyp
Define
L i st e n t o r i c h stories… e
re s p o n s e s …
Observe Test
i n te r v i e w &
Engage…
inter a c t w i t h u s e r s
e x p e r ie n c e w h a t
Im m e r s e …
user e x pe r i e n c e s
e r i n s i g h t s – a
…to uncov
n to i n n o v a t i v e
 yo ur o bse rvation?
So, what is
Empathi
Ideate
ze
Prototyp
Define
e
Test
Empathi
Ideate
ze r ibe !
do n’t pr es c
Describe, Prototyp
Define
e retation
Observation Assumption/Interp
Objective Subjective
Descriptive Prescriptive
Test
Factual Emotional
Derived from v ed from yo ur e xperience
your senses Deri
(sight, smel
l, sound, fee
l)
Inspiration through Empathy
Inspiration through Empathy
Inspiration through Empathy

Look at your end user and think about what would make their
experience better, more unique, or more pleasurable and then work
backward”

Jonah Staw,
Empathi
Ideate
ze
… … m a k i n g s en s e o f
Prototyp
the widesperead
Define

information Test
…unpack &
sy n th e s iz e e m p at h y
f in d in g s in to n e e d s &
insights
… cra f t a m ea n i n g fu l
and actionable
Know What Customers Really Want
Jill did not think of herself as being
creative as she did not have what is
generally considered a ‘creative’
job. What she did have, however,
were a Pinterest account and a
passion for cooking; and once she
pinned a picture of some very
special Piñata cookies she had
made. This picture captured
people’s imagination and went
viral, so 
her Pinterest account skyrockete
d to over 1.8 mil follower
Module 3: Ideating
 d y s t o r m ing
Bo
Empathi p h y s i c a ll y i on
Ideate … a s i t u a t
ze x p e r i e n cing
e g m e nt
Prototyp r j u d
Define …defe s en c o u r a g e d
l d i d e a
…ew i g”
…from identifying “ t e st i n
p h y s i ca ll y
…
n erate Test ond
pro b l em s t o c re a ti n g … t o g e
ed i d e a s b ey
unexpect e t c h ing
r s k
solutions talking o

… p u s h i n g fo r a w i d e st
pos s i b l e r a n g e o f i de a s
Module 4: Developing Prototype
Empathi
Ideate
ze
Show doDefine n’t tell Prototyp
… t es t p o s s i b i li t i e s e

…build to think & Test

learn
… to c o m m u n i c a t e
… to fa il q u ic k ly a n d
cheaply
Offer more simplicity

…but simplicity can be much more powerful !

Offer more simplicity
“Simplicity is about subtracting the obvious
and adding the meaningful”

John Maeda
The Laws of Simplicity
Offer more simplicity

Feature Creep = Customer confusion

Offer more simplicity

Simple & Intuitive = Customer Delight

Module 5: Market Testing
Empathi
Ideate
ze
…solicit feedback Prototyp
Define
…refine prototypes and solutions
e
…learn more about your user Test
…refine your POV
Simulation

1. Wallet/Purse
Designing a new wallet/purse to improve user
experience of using a wallet/purse

2. Sustainable Community Center

Designing a new community center to improve user

experience
Simulation

1 - Interview
Take Notes from interview 4 - Take a stand with a
Switch Roles & Repeat Interview point-of-view
Needs + Insights
2- Dig deeper
Use Why? often 5 - Ideate
Switch Roles & Repeat Interview Sketch
Create solutions
3 - Capture Findings “GO FOR VOLUME!”
What are goals and wishes Idea generation, not evaluation
Simulation

6- Share your solutions & capture 8 - Build your solution

feedback Create a physical prototype of your
Test your ideas solution
Learn more about others’ feelings and MAKE something that your partner can
worldview. engage, interact and experience with
Listen to others’ reactions and
questions 9 - Share your solution and get
feedback
7 - Reflect & generate a new Share your prototype with your partner
solution: LET GO of your prototype, physically
How the solution fit into the context and emotionally
of users’ life? Don’t defend your prototype.
Watch how users uses and misuses it.
Feedback and new insights are precious
Module 6: Pitching/Presentation/Competition
Design Thinking simulation outcome
• Apply the fundamental principles of design
thinking
• Multidiscipline collaborative team
• Accepting other people’s good ideas and letting
go of their own
• Ability to frame challenges and opportunities
• Articulate observation and interview data into
valuable insights
• Confidently apply creative techniques such as
bodystorming + brainstorming