Entrepreneurship

MASS TRAINING FOR K12 SENIOR HIGH SCHOOL GRADE 11

TEACHERS
JUNE 8-10, 2016

EASTERN VISAYAS STATE UNIVERSITY

 ACTIVITY 1:
Who is an Entrepreneur?

• In a craft paper, draw an

image of an entrepreneur.
• Using the metacards,
copy the following words.

EASTERN VISAYAS STATE UNIVERSITY *adopted from fundersandfounders.com

 ACTIVITY 1:
Who is an Entrepreneur?

Do the Leg Work Look Ahead Use your Gut Feeling

Find Capital
Find Advisors Tell People and Demo Follow your Passion

Think of a Problem Find Partners

Make a prototype Block the doubters

Build your product

EASTERN VISAYAS STATE UNIVERSITY

 ACTIVITY 1:
Who is an Entrepreneur?
XXX

• Place the appropriate

labels to the different body
parts of the drawn image.

EASTERN VISAYAS STATE UNIVERSITY

 Entrepreneurship

Entrepreneurship refers to the economic activity of a

person who starts, manages, and assumes the risk of a
business enterprise.(Medina,1996).

Entrepreneurship is a state of mind. It is the total way of

life for entrepreneurs. It is to do what one loves to do.
(Gilles and Mondejar, 2006).

EASTERN VISAYAS STATE UNIVERSITY

 ACTIVITY 2:
Core Competencies XXX
YYY

• Using the image in Activity 1, ZZZ

place the corresponding

words from the “word cloud”
that best relates to the
competencies needed from
an entrepreneur.

EASTERN VISAYAS STATE UNIVERSITY

 WORD CLOUD
INFORMATION SEEKING PASSIONATE

SELF MOTIVATED KNOWLEDGE DEMAND FOR EFICIENCY AND

QUALITY
COURAGE PERSEVERANCE
TIME CONCIOUS
PATIENCE DRIVE
INNOVATIVE
DECISIVENESS SELF AWARENESS
OPPORTUNITY-SEEKING
CONFIDENT POSITIVE THINKING
PERSUASION AND NETWORKING
EXPERIENCE RISK-TAKING

EASTERN VISAYAS STATE UNIVERSITY

 UNDERSTANDING PERSONAL
ENTREPRENEURIAL COMPETENCIES

Self-Awareness- He knows who he is, what he is good at

and what he likes to do.
Self-Motivated-This is what keeps him going and keeps him
moving when he is in business
Courage-Willingness to take risks, willingness to take
chance.

EASTERN VISAYAS STATE UNIVERSITY *adopted from Dr. Asor 2009 “Entrepreneurship in the Philippine Setting”
 UNDERSTANDING PERSONAL
ENTREPRENEURIAL COMPETENCIES

Confidence-Behaving as if one is already

successful, achieved because of positive thinking.
Positive Thinkers-Think of Success and bright
sides.
Patience-The ability not to show annoyance to
people or events when they do not go on one’s
way.

EASTERN VISAYAS STATE UNIVERSITY *adopted from Dr. Asor 2009 “Entrepreneurship in the Philippine Setting”
 UNDERSTANDING PERSONAL
ENTREPRENEURIAL COMPETENCIES

Decisiveness-Making one fast decision

after another.
Experience-Expertise and skills derived
from past knowledge
Knowledge-Knowing as much as
possible

EASTERN VISAYAS STATE UNIVERSITY *adopted from Dr. Asor 2009 “Entrepreneurship in the Philippine Setting”
 UNDERSTANDING PERSONAL
ENTREPRENEURIAL COMPETENCIES

Risk Taking-Entrepreneurs are known for their “

calculated risk taking”
Innovative-They do things new and in different
ways
Opportunity Seeking-Spots opportunities and
acts on these opportunities like actually setting their
own business

EASTERN VISAYAS STATE UNIVERSITY *adopted from Dr. Asor 2009 “Entrepreneurship in the Philippine Setting”
 UNDERSTANDING PERSONAL
ENTREPRENEURIAL COMPETENCIES

Information Seeking-Seeks relevant information

regarding the market, clients, suppliers and competitors.
Perseverance-Persistence during rough times and
maintain the belief from your products or service.
Drive-Believe in his goal and is determined to succeed.

*adopted from Dr. Asor 2009 “Entrepreneurship in the Philippine Setting” EASTERN VISAYAS STATE UNIVER
 UNDERSTANDING PERSONAL
ENTREPRENEURIAL COMPETENCIES

Demand for efficiency and quality-Setting High but

realistic standards of excellence
Systematic Planning and Monitoring-Sets what are to
be accomplished and monitors his progress and makes
corrective actions if necessary.
Persuasion and Networking- Establishes networks of
personal and business contacts

*adopted from Dr. Asor 2009 “Entrepreneurship in the Philippine Setting” EASTERN VISAYAS STATE UNIVER
Who is an Entrepreneur?

According to Dr. N. A. Orcullo, Jr., an entrepreneur is

someone who perceives an opportunity and creates
an organization to pursue it. They are individuals who
makes money in a new way or who creates new wealth
through innovation.
Innovation is the KEY concept of Entrepreneurship.

EASTERN VISAYAS STATE UNIVER

EASTERN VISAYAS STATE UNIVER
Career Opportunities of
Entrepreneurship

ECONOMIC DEVELOPER- Economic developers work with communities,

local government and companies to plan and develop projects that bring
businesses, jobs and facilities to an area. They manage and coordinate
contractors, bid for funding and deal with planning regulations. -
EXECUTIVE COACH- Business coaching is a type of human resource
development. It provides positive support, feedback and advice on an
individual or group basis to improve personal effectiveness in the business
setting.
FRANCHISER/FRANCHISEE-They engage in investments in which they sell
or pay another business for the right to use the business model and its
products. A franchisor is the party granting the right, and the franchisee is
the party buying the right.

EASTERN VISAYAS STATE UNIVER

Career Opportunities of
Entrepreneurship

SMALL BUSINESS DEVELOPMENT SPECIALIST- Business development specialists might

work on accounts but they might also work with the executive team of a company to
develop the business in general. This can be done through several methods, such as:
Gathering Business Intelligence, Strategic Planning and Marketing.
SMALL BUSINESS EXECUTIVE-The business executive occupation covers many jobs.
These positions include chief executive officer, department store manager, and small
business operator. Executives are in charge of their organization. They create and review
goals for the company. They work closely with a team of upper-level staff or assistants.
This team may make both long- and short-range plans to achieve these goals
VENTURE CAPITALIST- A venture capitalist is an investor who either provides capital to
startup ventures or supports small companies that wish to expand but do not have
access to equities markets.

EASTERN VISAYAS STATE UNIVER

Opportunity Identification

EASTERN VISAYAS STATE UNIVER

EASTERN VISAYAS STATE UNIVER
EASTERN VISAYAS STATE UNIVER
EASTERN VISAYAS STATE UNIVER
3. Finding a Gap in the Marketplace

EASTERN VISAYAS STATE UNIVER

 ACTIVITY 3:
Kailangan Ko’y Ikaw

• Brainstorming activity in ???

identifying customer needs
(kailangan) and wants
(gusto/luho).

*adopted from fundersandfounders.com EASTERN VISAYAS STATE UNIVER

 Observing Solving a
Enterprise
Finding a Gap in
Market Trends Problem the Market Place

Selection
OPPORTUNITY IDENTIFICATION

1ST CUT DECISION: Select 2 or 3 enterprises

(Pros and Cons of each project)

DEVELOP ENTERPRISE SELECTION

CRITERIA

DECISION: Select Enterprise(s) for

Business Business Planning
Opportunity
"Funnel”
 1st Cut Decision
- Select 2 or 3 enterprises for analysis (Pre-
feasibility Analysis using Round Robin
Technique)
E nterprise Opportunities Pros Cons
Day - care center 1. 1.
2. 2.
3. 3.
B akery 1. 1.
2. 2.
3. 3.
E mployment agency 1. 1.
2. 2.
3. 3.
E tc …
Decision Criteria

1 Suitability (will it work?)

• Concerned with whether the product/service
would be suitable in the environment, and in the
resources and capabilities of the firm
2. Feasibility (Is it viable?)
• Concerned with whether the resources required to
make the products or perform the service are
available, can be developed or obtained
3. Acceptability (will the market buy it?)
• Concerned with market acceptance of the
product/service
 Acceptability
enterprise

Feasibility
Suitability
selection
opportunities Scoring Key:

criteria
0 – Does not satisfy
3 – Strongly satisfy
TOTAL
Day Care Center        
Bakery        
Mango Juice        
Grocery Store        
Internet Cafe        
etc...        
 Contents of
Business Plan

EASTERN VISAYAS STATE UNIVER

 The Business Plan: Your Road
Map to Entrepreneurial Success

Once you have Business Plan a

document that describes a
selected a feasible new business and a
business opportunity, strategy to launch that
the next step is to business
develop a Business
Plan.
Contents of a Business Plan
I INTRODUCTORY PAGES
1. COVER SHEET
2. EXECUTIVE SUMMARY
3. TABLE OF CONTENTS

II. BUSINESS DESCRIPTION

1. PRODUCT/SERVICE DESCRIPTION
2. COMPANY DESCRIPTION
3. OVERVIEW OF THE INDUSTRY

III. ENVIRONMENTAL ANALYSIS (SWOT)

Contents of a Business Plan

IV. MARKETING PLAN

V. OPERATIONS PLAN
1. PRODUCTION
2. MANAGEMENT

VI. FINANCIAL PLAN

INTRODUCTORY

2. Executive Summary
Highlights of major assumptions and summary of
findings and conclusions regarding the following:

1. Marketing Plan
2. Production/Operations Plan
3. Organization and Management Plan
4. Financial Plan
5. Socio Economic Benefits
BUSINESS DESCRIPTION

1. Product/Service Description
• Description of product or service in terms of
characteristics, features, quality, package
design; functions, benefits and image
• What makes your product or service different
from the competitors or those available in the
market?
• Please include pictures/drawings to get better
understanding of the product
2. Company Description
• Name and address of business
• Vision & Mission statements
• Nature of business/services offered
• Type of business ownership (sole proprietorship,
partnership, corporation, cooperative)
• Brief history of the company, when it was formed and
registered; No. of members, geographical coverage;
Capitalization
• Partner and/or support institutions and type of support
• Achievements and significant milestones
3. Overview of the Industry
•CHARACTERISTICS OF THE INDUSTRY THE
PRODUCT OR SERVICE IS PART OF

•THE BASIC TRENDS AND FEATURES OF

MARKET(S) RELEVANT TO THE PRODUCT
III. ENVIRONMENTAL ANALYSIS (SWOT)
III. ENVIRONMENTAL ANALYSIS (SWOT)
Resource Analysis

RESOURCES STRENGTHS WEAKNESS

Money
Materials
Machines
Methods
Manpower
Management
Moment (Time)
III. ENVIRONMENTAL ANALYSIS (SWOT)
Environmental
Analysis

ENVIRONMENT OPPORTUNITIES THREATS

Socio-Cultural
Technological &
Technical
Economic
Natural
Political
Peace and order
Population
Government Program
IV. Marketing Plan
1. Market Analysis 5. Plan of Action
 Target Market 6. Budget
 Competition 7. Control
 Market Share
2. Sales forecast/projected
demand
3. Marketing Objective
4. Marketing Strategy/Program
 Product
 Price
 Place/Distribution
 Promotions
 WHAT IS MARKETING?

• MARKETING-It is a total system of business

activities designed to plan, price, promote and
distribute products and services to the customers
in order to achieve organizational goals. (Pagoso
and Dela Cruz 2000).
 WHAT IS MARKETING?

•It is a process of continuously and

profitably satisfying the target customer’s
needs, wants and expectations more better
than the competitors. (Josiah Go, 2001)
 DEFINING YOUR CUSTOMERS
• MARKET- refers to both actual and potential buyers of the company’s
products. This is commonly known as consumers (using the product
already) or customers (potential buyer)
TWO KINDS OF MARKET.
• Consumer market- buys products for his/her own personal
consumption.
• Organizational market- buys products in order to make another
products for business use
 IMPORTANCE OF KNOWING YOUR MARKET.

Knowing your target market makes you create or

design products appropriate for their level of needs and
wants. This will help the entrepreneur make products that
will surely satisfy the customer because it is based from
their expectation and desires.
 MARKET SEGMENTATION

• The process of classifying your buyers into specific and

similar groups.

• Kinds of Segmentation Process.

• Demographic Segmentation
• Geographic Segmentation
• Psychographic Segmentation
• Behavioral Segmentation
  
WORKSHOP ON DEFINING YOUR CUSTOMERS:

PRODUCTS TARGET CUSTOMERS SPECIFIC SEGMENTS CAPTURED NEEDS

AND WANT

Ex. Ball Pen and Students High School and Needed in their
Intermediate College Students regular
Paper classroom
writing activities
 DEVELOPING MARKETING STRATEGIES

•Marketing Mix- This is the mixture

various marketing activities based from
the five (7) P’s namely the :
Product, Place, Price, Promotion,
People, Packaging and Positioning
 PRODUCT

•What is PRODUCT?

•Product: the good or service your

business sells.
 WORKSHOP ON DEFINING YOUR PRODUCT
Products/ Services
Descriptions
Product 1 Product 2 Product 3
QUALITY      
 
 
COLOR      
   
   
SIZE      
   
   
SHAPE      
 
 
TASTE      
 
 
SMELL      
 
 
TEXTURE      
   
   
CHEMICAL CONTENTS      
 
 
       
How is my product different from my  
competitors?  
 
 
Summarize the things that you need to develop in order to make your products more competitive:
 
 PLACE
• Place/Distribution: the location of your business and how you get your product to your
customers. A good place is accessible by your customers and suppliers. It is accessible to
transportation and is expose to customer traffic.

• Product Distribution is a critical factor in the efficient distribution of products from the
manufacturer to the final users. The objective is to get the right quantity of goods at the
right place and right time with the least possible cost.
WORKSHOP ON MAPPING MY PLACE:
DRAW A MAP OR SKETCH OF WHERE YOUR BUSINESS IS LOCATED IN YOUR COMMUNITY

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 WORKSHOP ON TRANSPORTATION MODES
Delivery Strategies Modes of Transportation Reasons
Used  
Ex. Free Delivery Motorcycle To make sure that
  products are delivered fast
with its quality and
freshness maintained
     
   
   
 
     
 
 
 PRICE
• Price is the amount of money you charge for your product.

• Ways on How to set your Prices.

• Cost Base Pricing- determining the cost of making the product then adding your mark-up
value to set the selling price.
 
COST + MARK UP = Selling Price
• (gastos + tubo )= presyo
• Competitors Based Pricing- setting the price according to the price set by your competitors.
• Consumer Based Pricing- setting the price according to the level of purchasing ability if the
target customer.
 DIFFERENT PRICING STRATEGIES
• Penetration pricing strategy- offering the price low to capture the interest of the customers
and join the competition immediately.
• Market Skimming pricing strategy -offering a high price of the product to establish quality
image and exclusivity.
• Bundle Pricing Strategy -setting a price for a set of complementary products .For example
spaghetti sauce , pasta are bundled and given with a single price.
• Geographical pricing - setting the price depending on the distance of the area from the
manufacturing place.
• Freight Absorption Pricing - pricing the product based on who shoulders the
shipping/transportation cost.
 SAMPLES OF PRICE PROMOTION
• Price Discounts- giving a set of percentage deduction for buying in
volumes.
• Price Psychology- setting the odd pricing mindset to make the price
look cheaper eg. 99.9 pesos as compared to 100 pesos
• Price Offs- giving a percentage off depending on the sale occasion
• Rebates- returning a portion of the paid money due to early payment
WORKSHOP ON MY PRICE MENU:
“ SETTING MY PRICE LISTS”
Strategic SELLING
PRODUCT ORDINARY PRICE PRICE STRATEGY
PRICE
Ex.      
Banana Q 5 pesos each Price Discount 4 pesos each if you buy
10% for every Dozen I dozen
       
   
   
 
 
 
 
 
 
 
       
   
   
 
 
 
 
 
 
 PROMOTION

• Promotion are the ways you tell people about

your product and make people want to buy it.
 TYPES OF PROMOTION
• Advertising- is a paid non-personal type of promotion where the product is presented in
different mediums such as in Broadcast media (television, radio, internet) and print media
(newspapers, magazines, leaflets, flyers, posters, tarpaulins, signage, brochures, business
cards, calendars, printing of t-shirts etc.).
• Personal Selling- a promotional method where face to face interaction is done between the
seller and the buyer.
• Sales Promotion- a short term promotion that intends to make the buyers react fast to a
promotion campaign .Ex. bonus packs, coupons, cash refund, product demo, price discounts,
raffles and contests, free items, buy one take one, and other
 WORKSHOP ON PROMOTION STRATEGIES
Type of Promotions Details( Describe how is it When will it be implemented Estimated Cost
done)
Advertising      
 
 
       
 
 
       
 
 
Personal Selling      
 
 
Sales promotion      
 
 
       
 
 
       
 
 
 People
They are people who serve as the link between the manufacturer
and the buyer. They help the manufacturers sell, distribute, store
and transport its products to a wide area and more number of
buyers. They are the wholesalers (sells large volume of
products), retailers (sells products by piece or in small
quantities) and sales agents.
PACKAGING THE PRODUCT

•Packaging are the ways you tell people

about your product and make people want
to buy it.
SAMPLE OF PACKAGING
(PICTURE)
SAMPLE OF A LABEL
(PICTURE)
 LEVELS OF PACKAGING
• Primary Package- the products immediate container like plastic container of ice cream or
bottle of a syrup medicine.

• Secondary package- another package that protects the primary package like the box that
contains the bottles of medicine. This is an added protection for handling the products
especially during transport.

• Tertiary Package- bigger package that totally supports the product such as big boxes that
hold volumes of smaller boxes for safety of product transport.
 KINDS OF PACKAGING
• PLASTIC
• This is the most common packaging material and. The factors common to all plastics are
that they are light, strong cheap to manufacture.(eg. Plastic bottle or cellophane)
• (PICTURE)
 KINDS OF PACKAGING

• -Brick carton

A light, strong air-tight packaging material. Ideal for transporting storage. It is becoming the main
packaging material used for basic foodstuffs. It is used mainly to keep drinks such as milk, juice,
etc.
 KINDS OF PACKAGING

Cardboard
• Appropriate for packaging materials wrapping. It is used in the form of boxes, sheets
corrugated cardboard.
 KINDS OF PACKAGING

Glass
An ideal material for foods, especially liquids. It is inalterable, strong easy to recycle. It is the
traditional vessel in the home (jars, glasses, jugs, etc)
 KINDS OF PACKAGING

Paper
A light material ideal for fresh, dry and ready to consume products such as bread. The
most eco-friendly packaging because it can be easily recycled. It is a handy material.(paper
bag)
 
 
 KINDS OF PACKAGING
METAL
The metal can, in combination with the protective epoxy
coatings’ durability, adhesion, formability, and resistance to the
wide range of food and beverage products (product resistance),
provides unsurpassed food safety as well as nutritional integrity.
 IMPORTANCE OF PACKAGING

• It provides protection to the product

• It preserves the freshness of the product
• It assures easy handling and convenience of transport
• It promotes the product because it is considered the “ silent
salesman”.
 LABELING
• Label is part of a product package that contains the information about the product
that the buyer needs to know such as:

• The ingredients used to make the product

• The clear and under stable instruction on how to use the product
• Safety information or precautions incase the product has chemicals
• Manufacturing date and expiration date
• Manufacturers name, address and contact details
• Company logo and slogan or “power lines”
 MARKET POSITIONING

• Market Positioning is arranging for a product to occupy a clear,

distinctive, and desirable place in the minds of target consumers vis-à-
vis competition.
• Marketer therefore, plan positions that significantly distinguish their
products from competing products and that give them the greatest
advantage in their chosen target markets.
WHAT IS BRANDING?

Branding is endowing
products and services with the
power of the brand.
What is a Brand?

A brand is a name, term, sign, symbol

or design, or a combination of them,
intended to identify the goods or
services of one seller or group of
sellers and to differentiate them from
those of competitors.
 The Role of Brands

Identify the maker

Simplify product handling

Organize accounting

Offer legal protection

The Role of Brands

Signify quality

Create barriers to entry

Serve as a competitive
advantage

Secure price premium

 Brand Elements

Brand
names URLs

Slogans
Elements
Logos

Characters
Symbols
 Brand Naming

Individual names

Blanket family names

Separate family names

Corporate name-
individual name combo
THANK YOU