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    The Psychology of Tourism

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    Catherine Ann Patoc
    The document discusses the psychology of tourism and travel motivation. It covers factors like needs, wants, and motives that drive people to travel. A key model discussed is the push-pull model, which describes how internal "push" factors like needs for escape or adventure, and external "pull" factors like attractions at destinations, influence travel motivation. Maslow's hierarchy of needs is also referenced in relation to different travel motivations. The document also examines how travelers can be classified based on the purpose of their trip, such as business travelers, incentive travelers, and pleasure travelers.

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    The Psychology of Tourism

    Uploaded by

    Catherine Ann Patoc
    126 views27 pages
    The document discusses the psychology of tourism and travel motivation. It covers factors like needs, wants, and motives that drive people to travel. A key model discussed is the push-pull model, which describes how internal "push" factors like needs for escape or adventure, and external "pull" factors like attractions at destinations, influence travel motivation. Maslow's hierarchy of needs is also referenced in relation to different travel motivations. The document also examines how travelers can be classified based on the purpose of their trip, such as business travelers, incentive travelers, and pleasure travelers.

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    The document discusses the psychology of tourism and travel motivation. It covers factors like needs, wants, and motives that drive people to travel. A key model discussed is the push-pull model, which describes how internal "push" factors like needs for escape or adventure, and external "pull" factors like attractions at destinations, influence travel motivation. Maslow's hierarchy of needs is also referenced in relation to different travel motivations. The document also examines how travelers can be classified based on the purpose of their trip, such as business travelers, incentive travelers, and pleasure travelers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    126 views27 pages

    The Psychology of Tourism

    Uploaded by

    Catherine Ann Patoc
    The document discusses the psychology of tourism and travel motivation. It covers factors like needs, wants, and motives that drive people to travel. A key model discussed is the push-pull model, which describes how internal "push" factors like needs for escape or adventure, and external "pull" factors like attractions at destinations, influence travel motivation. Maslow's hierarchy of needs is also referenced in relation to different travel motivations. The document also examines how travelers can be classified based on the purpose of their trip, such as business travelers, incentive travelers, and pleasure travelers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 27

    THE

    PSYCHOLOGY
    OF TOURISM
    CHAPTER 1
    Learning outcomes:
    1. Discuss the factors that motivate people to
    travel
    2. Explain the relationship of needs, wants and
    motives to tourist motivation
    3. Describe the push/pull model
    4. Explain the relation between Maslow’s
    hierarchy of needs and the travel motivations
    listed in travel literature
    5. Describe the characteristics of psychocentrics
    and allocentrics
    Learning outcomes:

    6. Identify the characteristics of travelers based


    on purpose of travel; and
    7. Analyze the travel constraints
    The Psychology of Tourism
    A. Motivation for Travel
     Roots or ethnic
     Maintaining social contacts
     Status and prestige
     Self-discovery scenery
     Cultural
     Education
     Professional/business
     Wanderlust
     Interest in foreign areas
    4 classes of travel motivators
    1. Physical motivators
    2. Cultural motivators
    3. Interpersonal motivators
    4. Status and prestige motivators
    The Psychology of Tourism
    B. Travel as a Means to Satisfy a Need and Want

    The key to understand tourist motivation is to view


    vacation travel as a vehicle to satisfy one’s needs and
    wants. Tourists do not go on vacations just to relax and
    have fun, to experience another culture, or to educate
    themselves and their children; they take vacations in
    the belief that these vacations will satisfy, either
    completely or partially, various needs and wants.
    The Psychology of Tourism
    C. Relationship of Needs, Wants, and Motives
    Push/Pull Model

     “push” internal factors or personal


    needs why people travel
    Ex: need to escape, self-discovery, rest & relaxation,
    prestige, challenge, adventure

     “pull” external factors or attractions


    which brings them to certain destination
    Ex: scenic beauty, historical areas, cultural events,
    sporting events
    Maslow’s Theory of Motivation &
    Travel Motivations
    Effect of Consistency and Complexity
    on Leisure Travel
    Classification of Travelers Based on Purpose
    of Travel

    A. Business Travelers
    -Regular Business Travelers
    -Business travelers attending meetings, conventions,
    and congress
    -Incentive Travelers
    Regular Business Travelers
     Cost of the trip is shouldered by the company
     The volume and rate of growth of business travel is not
    affected by the cost of travel
     Business travelers are well-educated, rich, have high-
    level jobs, tend to fly often
     For female business travelers, they are slightly younger,
    tend to stay longer at the destinations, single, likely to
    attend a meeting or convention, travel is booked through
    a travel agent, prefer downtown accommodation closer to
    work and more concerned with safe accommodation
    facilities.
    Incentive Travelers
    Pleasure/Personal Travelers
    END

    THANK YOU!

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