3 - Memory
3 - Memory
3 - Memory
Shahzad Anwar
Definition
• “Memory is the process of
maintaining information over time.”
(Matlin, 2005)
•Sensory Memory
•Short-term Memory
•Long-term Memory
Memory Types
Sensory Memory
• It is for few seconds only. It can be deleted
or decay soon.
• 2 types of sensory memory
– Iconic Memory: related to icons or
images (visual type)
– Iconic memory lasts for 0.2-0.5 second
– Echoic Memory: related to auditory
stimulus (auditory type)
– Echoic memory lasts for 2-3 seconds
Masking of Sensory Memory
Incoming
information
Working Long-term
Sight memory storage
Sound
Sensory Short-term
Association
buffers Encoding storage
Smell
Touch
Loss of information
Incoming
information
Working Long-term
Sight memory storage
Sound
Sensory Short-term
Association
buffers Encoding storage
Smell
Attention Rehearsal
Touch
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