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Schramms Model

Schramm's model of communication is a circular model from 1954 that describes communication as a two-way process between a sender and receiver. It includes elements like the sender, receiver, message, feedback, and semantic noise. The sender composes a message and sends it to the receiver, who decodes and may provide feedback in return, with both taking on the other's role. Interruptions during transmission can disrupt the intended meaning through semantic noise.

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Chrisylle Mae Millamena
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35 views

Schramms Model

Schramm's model of communication is a circular model from 1954 that describes communication as a two-way process between a sender and receiver. It includes elements like the sender, receiver, message, feedback, and semantic noise. The sender composes a message and sends it to the receiver, who decodes and may provide feedback in return, with both taking on the other's role. Interruptions during transmission can disrupt the intended meaning through semantic noise.

Uploaded by

Chrisylle Mae Millamena
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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SCHRAMM’S

COMMUNICATION
MODEL
• This model is also known as the
Osgood-Schramm model of
communication. Unlike other
communication models, this model
is a circular or cyclical model that
consists of all the essential
elements of communication.
• Schramm’s Model of Communication
was proposed in 1954 and had its
origins in the Shannon-weaver model.
Initially, it was proposed by Charles
Osgood. He initially proposed that
communication is not a linear model
but a circular model. This model was
later amended by W.Schramm, who
mentioned it in his book.
• This model takes a classic approach to
explain the flow of communication. It
suggests that communication is a two-way
path with the message continually passing
between the sender and receiver.?
• Elements of the Schramm model of
communication include Encoder or
Sender, Decoder or Receiver,
Interpreter, and message. This model
states that communication is a two-
way highway, which means that
information passes between the sender
and receiver.
• One part of this model states
that the message passes from the
sender to the receiver, but
similarly, when the receiver
sends a message back to the
sender, then role reversal takes
place. The sender becomes the
receiver and vice versa.
• This model states that two
elements are required to send a
message that is the sender and the
receiver, and both of them have to
encode and decode the message.
This is crucial for the effectiveness
and correct interpretation of the
message.?
Elements of Schramm’s model
of communication
• SOURCE
• RECEIVER
• MESSAGE
• FEEDBACK
• SEMANTIC
NOISE
Source
The sender is termed as the source of
the message since he’s the one who
composes and sends the message to
the receiver. The message must be
clear and legible, understandable by
the receiver, and the sender has to take
care of all of these things.
Receiver
The receiver is also known as the
decoder of the message. The
receiver is the one to whom the
sender’s messages are sent. There
are multiple factors to consider to
ensure that the recipient understands
the message by decoding it.
It is also crucial that the receiver
understands the source correctly, and
both of them have common factors
such as language, culture,
understanding, etc. Because if the
sender is unable to communicate in the
receiver’s language, then the whole
purpose of the messages is defeated.
Message
The message is the core content of the
communication, and it can be a text,
audio, video, or a combination of all.
The message is the communication
that is passed from the sender to the
receiver.
It can also be verbal or non-verbal,
depending on the sender and the receiver.
However, the message plays a crucial role
in every communication model because it
is the communication itself that is to be
transferred from the sender to the receiver.
Feedback
It is a well-established fact that the recipient
plays a significant role in communication
models. Feedback is when the receiver starts
transmitting information based on the input
which he has received from the sender. This
information is transmitted back to the sender.
Therefore the sender in the earlier process
becomes the receiver.
Feedback can also be seen as a
message because it satisfies all the
criteria of being a message. It
originates on one side and ends on
the other side. Feedback may not
be as descriptive as the message
itself but can include anything
from a head nod in agreement to a
speech.
Semantic Noise
The semantic noise is interruptions
that are caused in the process of
communication. The noise disrupts
the message, failing the message,
and the communication process.
The intended meaning with which the
sender sends the messages may or
may not be understood by the
receiver because of the presence of
noise. Noise is responsible for
diluting the message and may also
result in an alteration of the meaning
of the message.
Prepared by:

John Paul Loveres


Ma. Fe But
Chrisylle Mae Millamena
Necca Jane Señora

Reference:
https://www.marketing91.com/schramms-model-of-communication/?fbclid=IwAR2P-E-b8pwJV1Rv1vHv-XfdczINB1OsRPAbKaPr5-
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