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    Session 3 - SAM

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    PAKHARE SHRUTI
    Cirque du Soleil uses technology throughout its touring show lifecycle from creation to performance to diffusion. Key applications include an open eyes application for creation, a costume and makeup app, Kin-Cirque for preparation, and their website for diffusion. IT strategies are aligned to business strategies and processes to support seamless operations across countries. Resources are carefully managed through talent scouting systems.

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    Session 3 - SAM

    Uploaded by

    PAKHARE SHRUTI
    8 views11 pages
    Cirque du Soleil uses technology throughout its touring show lifecycle from creation to performance to diffusion. Key applications include an open eyes application for creation, a costume and makeup app, Kin-Cirque for preparation, and their website for diffusion. IT strategies are aligned to business strategies and processes to support seamless operations across countries. Resources are carefully managed through talent scouting systems.

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    Cirque du Soleil uses technology throughout its touring show lifecycle from creation to performance to diffusion. Key applications include an open eyes application for creation, a costume and makeup app, Kin-Cirque for preparation, and their website for diffusion. IT strategies are aligned to business strategies and processes to support seamless operations across countries. Resources are carefully managed through talent scouting systems.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    8 views11 pages

    Session 3 - SAM

    Uploaded by

    PAKHARE SHRUTI
    Cirque du Soleil uses technology throughout its touring show lifecycle from creation to performance to diffusion. Key applications include an open eyes application for creation, a costume and makeup app, Kin-Cirque for preparation, and their website for diffusion. IT strategies are aligned to business strategies and processes to support seamless operations across countries. Resources are carefully managed through talent scouting systems.

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    You are on page 1of 11

    Murmuration

    Strategic Alignment Model


    SAM
    Formulation – decisions pertaining to competition & product-
    market choices – External domain

    Strategy
    Implementation – decisions pertaining to the structure & capabilities of
    the firm to execute the product-market choices - – Internal domain

    External & Internal


    domains 4 fundamental
    domains of strategic
    SAM
    choice
    Business & IT domains

    Economic performance is directly proportional to the fit between formulation and


    implementation aspects
    Business scope – product-market
    offering?

    Scope IT scope – what technologies support


    or shape strategy?

    External domain / Business – how do you achieve competitive


    Strategy domain advantage with pricing, VP, quality aspects etc
    Competencies

    IT – what attributes IT has ? – cost vs


    performance, reliability, flexibility

    Business - Use of mechanisms to obtain the


    competencies- JVs, alliances, make vs buy
    Governance decision

    IT - Use of mechanisms to obtain the


    competencies
    Business – administrative structure,
    reporting structure, authority etc

    Architecture IT – application portfolio, H/W,


    Network, Data architecture etc

    Internal domain / Business – business process design to support


    Infrastructure & the business strategy
    Processes
    processes domain
    IT – IS development, maintenance
    processes, monitoring etc

    Business – acquisition & training of people


    in the organization to achieve the
    Skills competencies

    IT - acquisition & training of people in IT


    Essential building blocks of Strategic alignment
    Strategic fit (between External & internal domains)

    Strategic
    alignment
    Functional integration (between business & IT domains)

    Strategic IT- Business Alignment is a Journey, not an event. The potential of IT’s impact is so varied and complex
    that all these perspectives needs to be evaluated on a continuous basis
    Technology transformation
    Strategy execution

    4
    1 2

    Service
    Competitive Level
    potential
    Why SAM?
    • Maximise returns on IT investments
    • Gain competitive advantage
    • Increase profitability & efficiency
    Touring Show Lifecycle of Cirque du Soleil

    Creation
    -Open Eyes Application
    -Social Platform

    Design Preparation
    Costume & Makeup App Kin-Cirque Application Diffusion
    Cirque Website

    Logistics
    -Electronic Document
    Management System
    -Linguistic Software

    Performing Resource Management


    -Virtual Talent Scout
    -Medicirque
    • Live entertainment Cirque du Soleil
    • Performance in new countries, • Internet
    touring shows • Document management
    • Adults vs children systems
    • Targets higher spending Business IT • ERP
    customers • Availability, Accuracy,
    • Differentiate on customer data privacy, ease of use
    experience- • Internal IT teams /
    audio/visuals/stage- extremely Partners when required
    Business Strategy IT Strategy

    EXTERNAL
    creative & innovative- mix of
    theatre, opera, broadway Business Scope Technology Scope
    shows Distinctive Competencies Systemic Competencies
    • Innovation in stage, costume,
    Business Governance IT Governance
    makeup, music- theme based
    • Artists/artist groups, costumer
    makers, collaboration with • Applications mapped to
    business partners each process of the
    touring life cycle (Cirque
    • Flat structure (probably) Memory, make-up app,
    • Processes (Creation to Organizational Infrastructure IS Infrastructure and kincirque)
    Diffusion) well integrated and Process Processes • Servers
    INTERNAL

    and seamless • PCs


    • Resource management – Administrative Infrastructure Architectures • Databases
    find and nurture key talent Processes Processes • VoIP
    (Casting is critical) Skills Skills • OS
    • IT Development &
    maintenance process
    • IS staff within the
    organization

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