Week 3 Lesson

THE EVOLUTION OF
TRADITIONAL
TO NEW MEDIA
EVOLUTION OF MEDIA
• PRE-INDUSTRIAL AGE
• INDUSTRIAL AGE
• ELECTRONIC AGE
• NEW / INFORMATION AGE
PRE-INDUSTRIAL AGE (BEFORE 1700)
•People discovered fire, developed

paper from plants, and forged
weapons and tools with stone,
bronze, copper and iron
Example Forms of Media:

• Cave paintings (35,000 BC)
• Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC)
• Acta Diurna in Rome (130 BC)
• Dibao in China (2nd Century)
• Codex in Mayan region (5th Century)
• Printing press using wood blocks (220 AD)
PRE-INDUSTRIAL AG E (BEFORE 1700)
ACTA DIURNA IN
ROME 130 BC Acta Diurna
were daily Roman official notices,
a sort of daily gazette. They were
carved on stone or metal and
presented on message boards in
public places like the Forum of
Rome.
CAVE PAINTINGS 35,000 BC

Cave art is generally considered to have
a symbolic or religious function,
sometimes both. The exact meanings of
the images remain unknown, but some
experts think they may have been
created within the framework of
shamanic beliefs and practices.
CLAY TABLETS IN
MESOPOTAMIA
2400 BC
In the Ancient Near East, clay tablets
were used as a writing medium,
especially for writing in cuneiform,
throughout the Bronze Age and well into
the Iron Age.
PAPYRUS IN EGYPT
2500 BC
The papyrus produced in Egypt was
used for many purposes, but none
more important than its function as
a writing material.
CODEX IN MAYAN REGION

Maya codices (singular codex) are folding books written by
the pre-Columbian Maya civilization in Maya hieroglyphic
script on Mesoamerican bark paper. The folding books are
the products of professional scribes working under the
patronage of deities such as the Tonsured Maize God and
the Howler Monkey Gods.
PRINTING PRESS USING WOOD

BLOCKS
Woodblock printing (or block printing) is a technique for
printing text, images or patterns used widely throughout
East Asia and originating in China in antiquity as a
method of printing on textiles and later paper.
INDUSTRIAL AG E (1700S TO 1930S)
• People used the power of steam,

developed machine tools, established
iron production, and the manufacturing
of various products (including books
through the printing press)

• Printing press for mass production (1900)
• Newspaper- The London Gazette (1740)
• Typewriter (1800) • Telephone (1876)
• Motion picture photography/projection (1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)
• Telegraph • Punch cards
TELEGRAPH
any device or
system that allows
the transmission of
information by
coded signal over
distance.
TELEPHONE 1876
an instrument designed
for the simultaneous
transmission and
reception of the human
voice.
https://www.britannica.com/video/180119/Overview-invention-telephone-focus-work-Alexander-Graham
TYPEWRITER 1800
A typewriter is a mechanical
or electromechanical
machine for writing
characters similar to those
produced by printer's
movable type.
PRINTING PRESS FOR

MASS PRODUCTION
is a device that allows for the
mass production of uniform
printed matter, mainly text in
the form of books, pamphlets,
and newspapers.
MOTION PICTURES 1900S

ELECTRONIC AG E (1930S TO 1980S)
• The invention of the transistor

ushered in the electronic age. People
harnessed the power of transistors
that led to the transistor radio,
electronic circuits, and the early
computers. In this age, long distance
communication became more
efficient.

• Transistor Radio
• Television (1941)
• Large electronic computers
•Mainframe computers - i.e. IBM
704 (1960)
• OHP, LCD projectors
TRANSISTOR RADIO
The transistor radio is a compact,
portable radio that uses a transistor
radio receiver to receive and
amplify radio sound waves.
TELEVISION 1941
Television, sometimes shortened to
TV, is a telecommunication medium
for transmitting moving images and
sound. The world's first electronic
television was created by a 21-year-
old inventor named Philo Taylor
Farnsworth.
MAINFRAME COMPUTER
LARGE ELECTRONIC
COMPUTER
APPLE 1 COMPUTER
originally released as the
Apple Computer and known
later as the Apple I, or Apple-
1, is an 8-bit desktop computer
released by the Apple
Computer Company in 1976.
APPLE 2 COMPUTER
The Apple II is an 8-bit home
computer and one of the world's
first highly successful mass-
produced microcomputer
products.
NEW/ INFORMATION A G E
(1900S TO 2000S)
• The Internet paved the way for faster

communication and the creation of the social
network. People advanced the use of
microelectronics with the invention of
personal computers, mobile devices, and
wearable technology. Moreover, voice, image,
sound and data are digitalized. We are now
living in the information age.
NEW AG E (1900S TO 2000S)
•Web browsers: Mosaic (1993), Internet

Explorer (1995)
•Blogs: Blogspot (1999), Wordpress
(2003)
•Social networks: Friendster (2002),
Multiply (2003), FB (2004), Instagram
•Microblogs: Twitter (2006), Tumblr
(2007)
• Video: YouTube (2005)
• Augmented Reality / Virtual Reality

• Video chat: Skype (2003
•Search Engines: Google (1996),
Yahoo (1995)
•Portable computers- laptops (1980),
netbooks (2008), tablets (1993)
•Smart phones • Wearable technology •
Cloud and Big Data
PORTABLE LAPTOP 1980

The Portal was a portable
microcomputer designed and marketed
by the studies and developments
department of the French firm R2E
Micral in 1980 at the request of the
company CCMC specializing in
payroll and accounting.
TABLET 1993
FRIENDSTER 2002
MULTIPLY 2003
MOSAIC 1993
INTERNET EXPLORER
SKYPE 2003
GOOGLE 1997
TWITTER 2007
THE FACEBOOK 2004

SMART PHONES
WEARABLE
TECHNOLOGIES
Venn Diagram
Directions: Using the Venn diagram give the
similarities and differences between tradition
and new media.

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THE EVOLUTION OF

•People discovered fire, developed

Example Forms of Media:

CAVE PAINTINGS 35,000 BC

CODEX IN MAYAN REGION

PRINTING PRESS USING WOOD

• People used the power of steam,

Example Forms of Media:

PRINTING PRESS FOR

MOTION PICTURES 1900S

• The invention of the transistor

Example Forms of Media:

• The Internet paved the way for faster

•Web browsers: Mosaic (1993), Internet

• Augmented Reality / Virtual Reality

PORTABLE LAPTOP 1980

THE FACEBOOK 2004

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