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    Presentation ENTREPRENEUR SHIP

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    Jerico N. loberiano
    Branding involves using names, symbols, or designs to identify products and build trust and recognition with customers. It is important for businesses because it increases awareness, intensifies corporate value, and creates new customers. Strong branding improves employee satisfaction by building pride in the company brand. It also supports advertising by reflecting the intended brand image. When branding, companies should consider their mission, products' benefits, existing customer perceptions, and desired customer perceptions to develop an authentic brand personality.

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    Presentation ENTREPRENEUR SHIP

    Uploaded by

    Jerico N. loberiano
    29 views17 pages
    Branding involves using names, symbols, or designs to identify products and build trust and recognition with customers. It is important for businesses because it increases awareness, intensifies corporate value, and creates new customers. Strong branding improves employee satisfaction by building pride in the company brand. It also supports advertising by reflecting the intended brand image. When branding, companies should consider their mission, products' benefits, existing customer perceptions, and desired customer perceptions to develop an authentic brand personality.

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    Branding involves using names, symbols, or designs to identify products and build trust and recognition with customers. It is important for businesses because it increases awareness, intensifies corporate value, and creates new customers. Strong branding improves employee satisfaction by building pride in the company brand. It also supports advertising by reflecting the intended brand image. When branding, companies should consider their mission, products' benefits, existing customer perceptions, and desired customer perceptions to develop an authentic brand personality.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    29 views17 pages

    Presentation ENTREPRENEUR SHIP

    Uploaded by

    Jerico N. loberiano
    Branding involves using names, symbols, or designs to identify products and build trust and recognition with customers. It is important for businesses because it increases awareness, intensifies corporate value, and creates new customers. Strong branding improves employee satisfaction by building pride in the company brand. It also supports advertising by reflecting the intended brand image. When branding, companies should consider their mission, products' benefits, existing customer perceptions, and desired customer perceptions to develop an authentic brand personality.

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    ENTREPRENEUR SHIP

    LESSON 9

    WHAT IS BRANDING?
    BRANDING
    The use of a name, term,symbol, or design, or a combination of these,
    to identify a product “ (caanon, Perrault, and Mc carthy (2008) .It
    comprises the use of brand names, trades marks, and any others
    system of product and identification.
    Why branding is important in your business?
    Branding is ultimately a taxing task in a business of the over all impact it
    creates on your company. Branding can change people perception on
    your brand, it can drive new opportunities and increase brand
    cognizance
    A. Branding increase awareness and
    recognition
    • The ultimate reason why branding is being done in a company is
    increases recognition and awareness thus letting your brand known to
    public. The logo is the utmost component of branding, especially for
    this factor.
    B. Branding intensifies corporate value
    • Branding is important when you are seeking for new opportunities or
    even thinking for future business investment.
    C.Branding creates new customers
    • A strong connects easily with people because of the positive it creates
    about the company
    D. Improves employee pride and
    satisfaction
    • Working for a strong and welt- established branded company gives a
    feeling of satisfaction and higher degree of pride for the work they do.
    E. Creates trust within the market place
    • Building trust with customers, potential markets, and consurmers is
    not easily achieved over time, however with proper branding it can be
    easily reached and a accomplished.
    F. Branding supports advertising
    • Advertising is one element of branding and advertising techniques
    mirror the brand and its anticipated image you want the public to
    capture.
    Characteristics of a good brand name
    -identify of products and services should always be unique and different

    from the competitors.

    It should be unique, short simple and It can be pronounced in all


    distinctive languages(for international markets)
    It should be extendable It has no unattractive imagery

    It should suggest about products qualities It is adoptable to packaging and


    and benefits labelling needs
    It should be capable of legal protection and It is easy to pronounce
    registration
    It should not portray bad or wrong It is up-to-date and timely
    meanings and other categories
    It should suggest product/service category It is easy to read and spell
    How to brand products or services?
    • Developing your brand is like a journey of making a difference in
    business world. there are essential factors to consider in creating your
    own brand.
    1) What is your company’s mission?
    • The company’s mission serves many purpose. It defines its culture,
    values, ethics, objectives and ultimate goals.
    2) What are the benefits and features of
    your products or services?
    • Essential characteristics of the products or services offered are clearly
    evident for the benefits for the customer.
    3) What do your customers and prospects
    already think of your company?
    • Don’t think what you think but rather know about what they think.
    Focus and starts from the needs of your market.
    4) What qualities do you want customers
    to perceive about company?
    TRUE
    • Customer perception regarding the
    image of the company is very AUTHENTIC DARING
    important because the personality
    and identity STRONG
    defend upon them. RUGGEDNESS
    UP-TO-DATE

    your company is
    a promise to your customer.
    BRAND
    PERSONALITY
    RELIABLE
    CHARMING

    CLASSY COMPETENCE

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