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    Emc Social Media Influencer

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    Shreya Shriniwas
    An influencer is someone who has the ability to persuade others through their use of social media. Social media influencers develop large followings by sharing engaging content across different platforms like blogs, YouTube, and social media posts. They are able to influence consumer purchasing decisions and are often partnered with brands to promote products. Common types of content creators are bloggers who write about their interests and lifestyle, YouTubers who share videos about topics like beauty, fashion and gaming, and micro-influencers who primarily share content and promote brands through social media platforms like Instagram.

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    Emc Social Media Influencer

    Uploaded by

    Shreya Shriniwas
    70 views5 pages
    An influencer is someone who has the ability to persuade others through their use of social media. Social media influencers develop large followings by sharing engaging content across different platforms like blogs, YouTube, and social media posts. They are able to influence consumer purchasing decisions and are often partnered with brands to promote products. Common types of content creators are bloggers who write about their interests and lifestyle, YouTubers who share videos about topics like beauty, fashion and gaming, and micro-influencers who primarily share content and promote brands through social media platforms like Instagram.

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    EMC SOCIAL MEDIA INFLUENCER

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    An influencer is someone who has the ability to persuade others through their use of social media. Social media influencers develop large followings by sharing engaging content across different platforms like blogs, YouTube, and social media posts. They are able to influence consumer purchasing decisions and are often partnered with brands to promote products. Common types of content creators are bloggers who write about their interests and lifestyle, YouTubers who share videos about topics like beauty, fashion and gaming, and micro-influencers who primarily share content and promote brands through social media platforms like Instagram.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    70 views5 pages

    Emc Social Media Influencer

    Uploaded by

    Shreya Shriniwas
    An influencer is someone who has the ability to persuade others through their use of social media. Social media influencers develop large followings by sharing engaging content across different platforms like blogs, YouTube, and social media posts. They are able to influence consumer purchasing decisions and are often partnered with brands to promote products. Common types of content creators are bloggers who write about their interests and lifestyle, YouTubers who share videos about topics like beauty, fashion and gaming, and micro-influencers who primarily share content and promote brands through social media platforms like Instagram.

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    SOCIAL MEDIa INFLUENCERS

    TEAM MEMBERS:
    SHREYA SHRINIWAS : 211176
    AVNI VIBHUTE : 211186
    TEJASVI DEVADIGA : 211137
    MINAKSHI ANKARLE : 211137
    VRUSHALI KALBHOR : 211153
    APOORV MAHADIK : 211153
    WHAT IS AN INFLUENCER?

    An influencer is someone who has:


     A person who is able to generate interest in something (such as
    a consumer product) by posting about it on social media.
     A person who has the power to influence many people, as
    through social media or traditional media:
    Companies look for Facebook influencers who can promote their
    brand.
     One who exerts influence : a person who inspires or guides the
    actions of others.
    WHO ARE SOCIAL MEDIA
    INFLUENCERS?
    • A social media influencer is someone who has
    established credibility in a specific industry, has access
    to a huge audience and can persuade others to act based
    on their recommendations.
    • Inevitably these people look up to influencers in social
    media to guide them with their decision making.
    • Social media influencers develop a following by sharing
    quality content that inspires, entertains, informs, and
    connects them with their followers.

    • Influencers start social conversations, drive


    engagement, and set trends amongst a receptive
    audience, which positions them to work with brands on
    sponsored content.
    TYPES OF CONTENT OF SOCIAL MEDIA
    INFLUENCER

    BLOGGERS:
     Bloggers and influencers in social media (predominantly micro-bloggers) have the most
    authentic and active relationships with their fans.
     Brands are now recognizing and encouraging this.
     Blogging has been connected to influencer marketing for some time now. There are
    many highly influential blogs on the internet. If a popular blogger positively mentions
    your product in a post, it can lead to the blogger’s supporters wanting to try out your
    product.
    YOUTUBE:
    • Of course, a blog is not the only type of popular content on the internet.
    • Another favorite type of content is video.
    • In this case, rather than each video maker having their own site, most create a channel on YouTube. Brands
    often align with popular YouTube content creators.

    SOCIAL MEDIA POSTS ONLY :

     Of course, bloggers, podcasters, and YouTubers rarely rely solely on their existing audiences to just turn up to
    their site, hoping there is new material.
     They usually promote new posts or videos heavily on social media - which makes most of these bloggers and
    content creators micro-influencers as well.
     In fact, the vast majority of influencers now make their name on social media.
     While you will find influencers on all the leading social channels, the standout network in recent years has
    been Instagram, where many influencers craft their posts around a stunning image.

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