Chapter 1 Part1
Chapter 1 Part1
Chapter 1 Part1
IO
T
A
IS
L
A
R
E
N
N
E
G
TI O Y
A
N
D
C
R
O
U
T
A
R
D
O
L
P
O
X
E
R
A
T
T
A
D
N
3
I
3
0
1
S
Q
Q
S
FACTS & FIGURES
• The population of Malaysia in 2010 is
approximately 28,310,000. (source:
www.trueknowledge.com)
Business
• Statistics gives information about the behaviour of the market,
hence a business can plan it marketing strategy, developing
campaign and many more.
STATISTICS HAS TWO ASPECTS
1) Theoretical / Mathematical Statistics
2) Applied Statistics
Applied Statistics
=> Involves the applications of those theorems,
formulas, rules and laws to solve real world problems.
APPLIED STATISTICS
Sample
a subset of the population.
Statistics
a numerical value summarizing the sample data.
Variable
a characteristics of interest about each
individual element of a population or sample.
INTRODUCTION TO DATA
Common questions....
o How to get data?
o Where to get the data?
o How much data is needed?
o How good is the data? WHAT IS DATA?
o Who will gather the data?
INTRODUCTION TO DATA
Words
Numbers
Measurements
Figures
Data
Qualitative Quantitative
Example Example
Continuous Discrete
Example Example
Data
Qualitative Quantitative
Increasing precision
SCALES OF MEASUREMENT
Nominal
• This scale is simply placing data into categories without any
order or structure.
• Example:
Gender : Male or Female
SCALES OF MEASUREMENT
Ordinal
• A scale that incorporates and ordered position, or
ranking.
• Differences between data values either cannot be
determined or are meaningless.
• Example:
Level of satisfaction: very dissatisfied, dissatisfied,
neutral, satisfied, very satisfied
(5 likert scale)
Course grades:- A, B, C, D, or F
SCALES OF MEASUREMENT
Interval
• Interval scale assumes to have equidistant points between each of
the scale elements, but without natural zero.
• The classic example of an interval scale is the Fahrenheit
temperature scale. If the temperature is 80 , it cannot be said
that it is twice as hot as a 40 temperature.
• A scale where distances between data are meaningful.
• Differences make sense, but ratios do not (e.g., 30°-20°=20°-10°,
but 20°/10° is not twice as hot!).
• Example:
Very poor 1 2 3 4 5 6 7 Excellent
SCALES OF MEASUREMENT
Ratio
• A scale in which both intervals between values
and ratios of values are meaningful.
• A real zero point.
• Example:
Physical measurements of height, weight,
length are typically ratio variables. It is now
meaningful to say that 10 m is twice as long as 5
m. This is because there is a natural zero.
CLASS ACTIVITY 2