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    Introduction To Graphic Design

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    neriusndyanabo
    This document provides an introduction to graphic design elements and principles. It discusses key elements like line, color, shape, and texture. It also covers principles for organizing these elements, including movement, balance, emphasis and unity. Specific techniques are described, such as using color contrast, symmetrical and asymmetrical balance, and emphasis to direct the viewer's focus. The overall message is that thoughtful application of design elements and principles is fundamental to effective graphic design.

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    Introduction To Graphic Design

    Uploaded by

    neriusndyanabo
    27 views24 pages
    This document provides an introduction to graphic design elements and principles. It discusses key elements like line, color, shape, and texture. It also covers principles for organizing these elements, including movement, balance, emphasis and unity. Specific techniques are described, such as using color contrast, symmetrical and asymmetrical balance, and emphasis to direct the viewer's focus. The overall message is that thoughtful application of design elements and principles is fundamental to effective graphic design.

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    Introduction to Graphic Design

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    This document provides an introduction to graphic design elements and principles. It discusses key elements like line, color, shape, and texture. It also covers principles for organizing these elements, including movement, balance, emphasis and unity. Specific techniques are described, such as using color contrast, symmetrical and asymmetrical balance, and emphasis to direct the viewer's focus. The overall message is that thoughtful application of design elements and principles is fundamental to effective graphic design.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    27 views24 pages

    Introduction To Graphic Design

    Uploaded by

    neriusndyanabo
    This document provides an introduction to graphic design elements and principles. It discusses key elements like line, color, shape, and texture. It also covers principles for organizing these elements, including movement, balance, emphasis and unity. Specific techniques are described, such as using color contrast, symmetrical and asymmetrical balance, and emphasis to direct the viewer's focus. The overall message is that thoughtful application of design elements and principles is fundamental to effective graphic design.

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    © All Rights Reserved
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    You are on page 1of 24

    Introduction to Graphic Design

    Movement, Balance, Unity, Contrast, Emphasis, Line and Colour


    Graphic Designing Elements
    • Are the building blocks of graphics.
     Line
    Colour
     Shape
     Texture
    Line
     Can be straight or Curved
     How are lines used in the composition of this slide?
    Colour Definitions
     Hue is another word for colour
     Chroma is the intensity or purity of colour
     Tint is a colour mixed with a white.
     Tone is a colour mixed with a grey.
     Shade is a colour mixed with black.
    Colour and Contrast
     Using colour can enhance or detract from a composition.
     Colour wheel help determine which colours are in greatest contrast.
    Colour Wheels
     Analogous colour are adjacent to each other on the colour wheel.
     Complementary colours are opposite each other on the colour
    wheel.
    Additive and Subtractive Colour
     Additive colours are created by adding coloured light to black.
     On the other hand, subtractive colours are created by completely or
    partially absorbing (or subtracting) some light wavelengths and
    reflecting others. Subtractive colours begin as white.
    Additive and Subtractive Colour…
    Colour in Design
     Use colour to label or shoe hierarchy
     Use colour to represent or imitate reality
     Use colour to unify, separate or to emphasize.
     Use colour to decorate.
     Use colour consistently.
    Shapes
     Shapes are enclosed objects that can be created by line or created by
    colour and value changes that defines their edges.
    Textures
     Is the surface look of an object created by varying dark and light
    areas.
     Roughness
     Smoothness
     Depth
    Graphic Designing Principles
     Graphic designing principles are ways in which elements are used
    together.
     Movement
     Balance
     Emphasis
     Unity
    Movement
     Movement is the use of lines, colour and repetition to create illusion
    of motion.
     Curved forms or line.
     Repetition of geometric forms.
     Fuzzy lines or outlines.
    Lines
     Lines can indicate motion or direction.
     How are lines used in the composition of
    this slide?
    Balance
     Balance is the art of comparing or estimating two things, one against
    the other, and the contrast between:
     Empty space (white space) and filled space.
     Text and images
     Colour and no colour and different colours.
     Textures against flat colours.
    Balance in Composition
     There are three different types of balance when using colour, shapes
    and position.
     Symmetry
     Asymmetry
     Radial Symmetry
    Symmetry or Formal Balance
     You can usually identify at least one of three lines of Symmetry.
     Horizontal
     vertical
     Diagonal
    Symmetry Balance
    Examples of Symmetrical Balance
    Examples of Asymmetrical Balance
    Examples of Radial balance
    Unity
     Unity: The correct balance of composition or colour that produces a
    harmonious effect.
     What is the focus of the messages.
    Emphasise
     Emphasize: To express with particular stress or force.
     What messages is stressed here?
    Summary
     The basis of good graphic design is use of design elements and their
    thoughtful applications in the forms of designing principles.
     Clearly identify what you are trying to accomplish. Use design to
    convey your message.
     Brainstorm alternatives.

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