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Data Analytics

The document provides an overview of a seminar on data analytics and data visualization using Tableau. It discusses fundamentals of data analytics including definitions of data, information, knowledge and wisdom based on the DIKW pyramid model. It also covers pillars of data analytics such as data acquisition, processing, surfacing and taking action. Additionally, it discusses roles in data analytics teams including data stewards, data engineers, data scientists, data analysts and analytics managers. Finally, it provides an introduction to SQL and database concepts.

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MNEMOSYNNE BUENO
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100% found this document useful (1 vote)
82 views39 pages

Data Analytics

The document provides an overview of a seminar on data analytics and data visualization using Tableau. It discusses fundamentals of data analytics including definitions of data, information, knowledge and wisdom based on the DIKW pyramid model. It also covers pillars of data analytics such as data acquisition, processing, surfacing and taking action. Additionally, it discusses roles in data analytics teams including data stewards, data engineers, data scientists, data analysts and analytics managers. Finally, it provides an introduction to SQL and database concepts.

Uploaded by

MNEMOSYNNE BUENO
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 39

FUNDAMENTALS OF DATA

ANALYTICS AND DATA


VISUALIZATION USING
TABLEAU
Engr. RHOU IAN A. PIGTAIN, ECT, ECE
Resource Speaker
What to expect in this seminar?

FUNDAMENTALS OF SQL 101: DATA INTRODUCTION TO


DATA ANALYTICS TRANSFORMATIO DATA VISUALIZATIONS
N BASICS USING TABLEAU

11/19/2023 Fundamentals of Data Analytics and Data Visualization 2


FUNDAMENTALS
OF DATA
ANALYTICS
Part 1

11/19/2023 Fundamentals of Data Analytics and Data Visualization 3


Defined as the quantities, characters, or
symbols on which operations are performed by
WHAT IS a computer, being stored and transmitted in the
DATA? form of electrical signals and recorded on
magnetic, optical, or mechanical recording
data

11/19/2023 Fundamentals of Data Analytics and Data Visualization 4


The DIKW Pyramid

Retrieved: https://www.ontotext.com/knowledgehub/fundamentals/dikw-pyramid/

11/19/2023 Fundamentals of Data Analytics and Data Visualization 5


DATA

Data is a collection of facts in a


raw or unorganized form such as
numbers or characters.

Let’s take the example

120120231630

11/19/2023 Fundamentals of Data Analytics and Data Visualization 6


INFORMATION
Information is the next building
block of the DIKW Pyramid. This
is data that has been “cleaned” of
errors and further processed in a
way that makes it easier to
measure, visualize and analyze for
a specific purpose.

11/19/2023 Fundamentals of Data Analytics and Data Visualization 7


KNOWLEDGE
“How” is the information, derived
from the collected data, relevant to
our goals? “How” are the pieces of
this information connected to
other pieces to add more meaning
and value? And, maybe most
importantly, “how” can we apply
the information to achieve our
goal?

11/19/2023 Fundamentals of Data Analytics and Data Visualization 8


WISDOM
Wisdom is the top of the DIKW
hierarchy and to get there, we
must answer questions such as
‘why do something’ and ‘what is
best’. In other words, wisdom is
knowledge applied in action.

11/19/2023 Fundamentals of Data Analytics and Data Visualization 9


DATA is the raw quantities that are set to be
processed.

INFORMATION is the processed data that is


DATA, easier to interpret and understand
INFORMATION
,
KNOWLEDGE is the insights derived from the
KNOWLEDGE, information available and is used to make
WISDOM informed decisions
WISDOM is the decision made by the user out
of the knowledge gained from the processed
data.
11/19/2023 Fundamentals of Data Analytics and Data Visualization 10
Why Data Analytics
is important?

Retrieved: https://www.linkedin.com/posts/andreasvonderheydt_the-
difference-between-raw-data-and-the-stories-activity-
6837751869125873664-beki/

11/19/2023 Fundamentals of Data Analytics and Data Visualization 11


WHAT IS DATA ANALYTICS?

The process of examining data sets to find trends and


draw conclusions about the information they contain by
means of using specialized systems and software.

11/19/2023 Fundamentals of Data Analytics and Data Visualization 12


PILLARS OF DATA
ANALYTICS

11/19/2023 Fundamentals of Data Analytics and Data Visualization 13


1. ACQUISITION

• Consists of wide range of tasks, systems, and


technology knowledge, one needs to posses to be
effective in acquiring the required data.

11/19/2023 Fundamentals of Data Analytics and Data Visualization 14


Types of Data

1. Clickstreams – user behavior ; JS-


JQuery
2. Databases – transactional
information ; SQL
3. APIs – data from external systems ;
SOAP/REST
4. Logs – historical events ;
Hadoop/Spark

11/19/2023 Fundamentals of Data Analytics and Data Visualization 15


2. PROCESSING

• Responsible for transforming raw data and refine it into informative


data
• This involves cleansing, merging and denormalization, and
aggregation

11/19/2023 Fundamentals of Data Analytics and Data Visualization 16


3. SURFACING

• Informative data needs to be surfaced effectively to be meaningful.


• Dashboards and reports, analysis decks, and system integration

11/19/2023 Fundamentals of Data Analytics and Data Visualization 17


4. ACTION

From the presented knowledge, we must take actions.

11/19/2023 Fundamentals of Data Analytics and Data Visualization 18


PEOPLE BEHIND THE
DATA ANALYTICS TEAM

11/19/2023 Fundamentals of Data Analytics and Data Visualization 19


DATA STEWARD

Manages the organization’s data; from Promulgates the company data privacy
collection to storage to processing policies and guidelines

11/19/2023 Fundamentals of Data Analytics and Data Visualization 20


Design, develop, and manage data
workflows and pipelines, ETL
processes, and platforms.

DATA
ENGINEER

11/19/2023 Fundamentals of Data Analytics and Data Visualization 21


DATA
SCIENTIST
Design and develop sophisticated analytical
models used to build new datasets and
derive insights from the data.
DATA ANALYST
Leverages reporting, data analysis,
and modelling techniques to solve
problems and gather insights
across functional domains.

11/19/2023 Fundamentals of Data Analytics and Data Visualization 23


ANALYTICS MANAGER

Oversees the analytics


Translate analytical results
team operations and serve
to actionable business
as the focal person of the
items.
team to the executives.

11/19/2023 Fundamentals of Data Analytics and Data Visualization 24


PROJECT SPARTA:
Creating a Smarter
Philippines Through
Data Analytics, Research
and Development,
Training, and Adoption.

11/19/2023 Fundamentals of Data Analytics and Data Visualization 25


For more information about Project Sparta, visit:

https://help.coursebank.ph/faq/sparta/1/
https://help.coursebank.ph/faq/sparta/2/

11/19/2023 Fundamentals of Data Analytics and Data Visualization 26


SQL 101: BASICS OF
DATA QUERYING
Part 2

11/19/2023 Fundamentals of Data Analytics and Data Visualization 27


WHAT IS A DATABASE?
A database is an organized collection of data stored and accessed electronically from a
computer system.

For this session, we will be talking about relational database management system (RDBMS)

11/19/2023 Fundamentals of Data Analytics and Data Visualization 28


Structured
Query Domain-specific language used in
programming and designed for managing data
Language held in an RDBMS
(SQL)

11/19/2023 Fundamentals of Data Analytics and Data Visualization 29


Oracle SQL Developer

Microsoft SQL Server Management Studio

Different SQL MySQL

Management MariaDB
Tools
PostgreSQL

SQLite3

11/19/2023 Fundamentals of Data Analytics and Data Visualization 30


SQL Data Types

Text/String/Long/
Number/Integer Decimal/Float
Blob

Boolean Date*

11/19/2023 Fundamentals of Data Analytics and Data Visualization 31


CRUD Operation

Create

Read

Update

Delete

11/19/2023 Fundamentals of Data Analytics and Data Visualization 32


SQL UNIONS and JOINS

UNION JOIN
• Combine tables with the same • Combine tables with data
column and data types relationship (one-to-one, one-to-
• SELECT * FROM TABLE1 many, many-to-many)
UNION SELECT * FROM • SELECT * FROM TABLE1
TABLE2 JOIN TABLE2 ON
TABLE1.COLUMN =
TABLE2.COLUMN

11/19/2023 Fundamentals of Data Analytics and Data Visualization 33


◦ Used for setting data parameters on query
(Boolean operation)
SQL IF-ELSE ◦ SELECT CASE WHEN booleanexp1 THEN
STATEMENTS result1 ELSE result2 END FROM table
◦ SELECT IFF(booleanexp1,result1,result2)
FROM table –if-only-if statement

11/19/2023 Fundamentals of Data Analytics and Data Visualization 34


INTRODUCTION TO
DATA Part 3
VISUALIZATION
USING TABLEAU

11/19/2023 Fundamentals of Data Analytics and Data Visualization 35


DATA
VISUALIZATION
• Representation of data and
information thru charts, graphs,
and maps.
• Provides accessible way to see and
understand trends, outliers, and
patterns.

11/19/2023 Fundamentals of Data Analytics and Data Visualization 36


11/19/2023 Fundamentals of Data Analytics and Data Visualization 37
Tableau®
Tableau is a well-known business
and data analytics software used for
visualizations dealing with large
amounts of data.

11/19/2023 Fundamentals of Data Analytics and Data Visualization 38


End of
Presentation
Muchas Gracias!

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