Scribd Logo
Upload

Welcome to Scribd!

  • 17 views

    Abinaya K - 920822631002

    Uploaded by

    lilian dhaya
    The document discusses theories of creativity and directed creativity. It outlines six theories of creativity: intelligent, knowledge, different thinking, personality, motivation, and environment. It describes the directed creativity cycle and its four components: intrinsically motivated person, high domain expertise, high creative thinking skills, and a supportive environment. The document also discusses attitudes, approaches, actions, and methods/tools for directed creativity like brainstorming, role playing, online tools, and mind mapping. It defines product design and outlines the product design cycle and process. Finally, it introduces the TRIZ methodology for inventive problem solving and discusses its key concepts and the four pillars of TRIZ.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Abinaya K - 920822631002

    Uploaded by

    lilian dhaya
    17 views27 pages
    The document discusses theories of creativity and directed creativity. It outlines six theories of creativity: intelligent, knowledge, different thinking, personality, motivation, and environment. It describes the directed creativity cycle and its four components: intrinsically motivated person, high domain expertise, high creative thinking skills, and a supportive environment. The document also discusses attitudes, approaches, actions, and methods/tools for directed creativity like brainstorming, role playing, online tools, and mind mapping. It defines product design and outlines the product design cycle and process. Finally, it introduces the TRIZ methodology for inventive problem solving and discusses its key concepts and the four pillars of TRIZ.

    Original Title

    ABINAYA K - 920822631002

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document discusses theories of creativity and directed creativity. It outlines six theories of creativity: intelligent, knowledge, different thinking, personality, motivation, and environment. It describes the directed creativity cycle and its four components: intrinsically motivated person, high domain expertise, high creative thinking skills, and a supportive environment. The document also discusses attitudes, approaches, actions, and methods/tools for directed creativity like brainstorming, role playing, online tools, and mind mapping. It defines product design and outlines the product design cycle and process. Finally, it introduces the TRIZ methodology for inventive problem solving and discusses its key concepts and the four pillars of TRIZ.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    17 views27 pages

    Abinaya K - 920822631002

    Uploaded by

    lilian dhaya
    The document discusses theories of creativity and directed creativity. It outlines six theories of creativity: intelligent, knowledge, different thinking, personality, motivation, and environment. It describes the directed creativity cycle and its four components: intrinsically motivated person, high domain expertise, high creative thinking skills, and a supportive environment. The document also discusses attitudes, approaches, actions, and methods/tools for directed creativity like brainstorming, role playing, online tools, and mind mapping. It defines product design and outlines the product design cycle and process. Finally, it introduces the TRIZ methodology for inventive problem solving and discusses its key concepts and the four pillars of TRIZ.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 27

    CREATIVITY & INNOVATION

    LABORATARY- BA4311
    BY
    K.ABINAYA
    REG NO : 920822631002
    Essential theory about
    directed creativity.
    Directed creativity involves using
    specific techniques to perceive things
    freshly, break free of the current
    patterns stored in memory, make novel
    associations among concepts stored in
    memory, and use judgment to develop
    rather than reject new ideas.
    Six theories of creativity

    INTELLIGENT KNOWLEDGE
    DIFFERENT THINKING PERSONALITY

    MOTIVATION ENVIRONMENT
    DIRECTED CREATIVITY CYCLE
    FOUR COMPONENTS

    The theory specifies that creativity requires a confluence of


    four components:
    Creativity should be highest when
     an intrinsically motivated person.
     high domain expertise .
     high skill in creative thinking.
     works in an environment high in supports for
    creativity.
    ATTITUDES,APPROACHES
    & ACTIONS.
    ATTITUDEs
    Attitude is a psychological construct that is a
    mental and emotional entity that inheres or characterizes a
    person, their attitude to approach to something, or their
    personal view on it. Attitude involves their mindset, outlook
    and feelings.
    ATTITUDE IN ETHICS
    An attitude is “a relatively enduring
    organization of beliefs, feelings, and behavioral
    tendencies towards socially significant objects,
    groups, events or symbols” “a psychological
    tendency that is expressed by evaluating a
    particular entity with some degree of favour or
    disfavour”.
    APPROACHES
    Approach to a task, problem, or
    situation is the way you deal with it or think
    about it. We will be exploring different
    approaches to gathering information.
    actions
    An action is an event that an agent
    performs for a purpose, that is guided by the person's
    intention. The first question in the philosophy of action
    is to determine how actions differ from other forms of
    behavior, like involuntary reflexes.
    Methods & tools directed
    creativity
    METHODS

    SOCIAL LISTENING

    5W 1H
    BREAIN STORMING
    ROLE PLAYING ONLINE TOOLS

    MIND MAPPING THINK IN REVERSE


    TOOLS

     BRAIN STROMING
     SYNCETICS
     VALUE ANALYSIS
     HEURISTIC
    PRODUCT DESIGN
    DEFINITION

     The process of imagining, creating, and iterating


    products that solve users' problems or address specific
    needs in a given market.
     The key to successful product design is understanding
    the end-user customer, the person for whom the
    product is being created.
    PRODUCT DESIGN CYCLE
    PRODUCT DESIGN PROCESS
    INTRODUCTION TO TRIZ
    METHODOLOGYOF INVENTIVE
    PROBLEM SOLVING.
    What is triz?
     It involves a technique for problem solving created by
    observing the commonalities in solutions discovered in
    the past.
     Created by Genrich Altshuller in the former Soviet
    Union, the Six Sigma technique recognizes that certain
    patterns emerge whenever inventions are made.
    Key concepts

     The basic concept behind TRIZ, based on


    research findings, implies that problems and
    solutions repeat themselves, they repeat across
    industries.
     These problems are contradictions that can be
    resolved using creative solutions.
    What are the 4 pillars of TRIZ?
     The traditional TRIZ concept contains 4
    philosophies (Mann, 2000).
     They are
    1)Ideality
    2)Resources
    3)Functionality
    4)Contradiction.
     Mann (2007) identified Space/Time/Interface as
    the fifth pillar of TRIZ.

    You might also like

    pFad - Phonifier reborn

    Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

    Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


    Alternative Proxies:

    Alternative Proxy

    pFad Proxy

    pFad v3 Proxy

    pFad v4 Proxy