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    Business Plan

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    alexutz
    The document summarizes a business plan for a wellness app. It describes key features of the app including a food scanning functionality that allows users to scan food items to check expiration dates and receive recipe recommendations. It also includes personalized workout plans with exercise routines tailored to user goals. The target audience is people over 16 interested in healthier lifestyles, especially younger adults who track diet and nutrition via apps. It presents sample survey questions about user habits and interests related to food waste, meal planning, exercise apps, and motivations.

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    Business Plan

    Uploaded by

    alexutz
    10 views6 pages
    The document summarizes a business plan for a wellness app. It describes key features of the app including a food scanning functionality that allows users to scan food items to check expiration dates and receive recipe recommendations. It also includes personalized workout plans with exercise routines tailored to user goals. The target audience is people over 16 interested in healthier lifestyles, especially younger adults who track diet and nutrition via apps. It presents sample survey questions about user habits and interests related to food waste, meal planning, exercise apps, and motivations.

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    The document summarizes a business plan for a wellness app. It describes key features of the app including a food scanning functionality that allows users to scan food items to check expiration dates and receive recipe recommendations. It also includes personalized workout plans with exercise routines tailored to user goals. The target audience is people over 16 interested in healthier lifestyles, especially younger adults who track diet and nutrition via apps. It presents sample survey questions about user habits and interests related to food waste, meal planning, exercise apps, and motivations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    10 views6 pages

    Business Plan

    Uploaded by

    alexutz
    The document summarizes a business plan for a wellness app. It describes key features of the app including a food scanning functionality that allows users to scan food items to check expiration dates and receive recipe recommendations. It also includes personalized workout plans with exercise routines tailored to user goals. The target audience is people over 16 interested in healthier lifestyles, especially younger adults who track diet and nutrition via apps. It presents sample survey questions about user habits and interests related to food waste, meal planning, exercise apps, and motivations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 6

    Business Plan

    By Strawberry Cats
    The food scanning functionality

    In our fantastic wellness app, an astonishing feature is unveiled: the food scanning
    functionality. This aspect enables users to effortlessly scan their food products with ease and
    accuracy. However, it's not just about convenience; it's about promoting one’s overall well-
    being. Our app's advanced sensors are ready to identify when your food items are close to
    expiring, ensuring you are never taken by surprise.
    However, there is even more enchantment to be discovered. As you browse through your
    ingredients, our magical app brings forth delightful recipes, which are not just any ordinary
    ones; they are specifically designed for the items you have. It is a harmonious blend of flavors
    and nutrition, created for your health and enjoyment. With this capability, your kitchen
    becomes a haven of wellness and culinary expertise, all easily at your disposal anytime.
    Workout plans

    The workout plan component of our application is designed to empower users on their fitness
    journey by offering a personalized and comprehensive exercise regimen. Whether you're a fitness
    enthusiast or just starting out, our app provides a user-friendly interface to create tailored workout
    routines that align with your specific goals and fitness level. With access to a vast exercise library
    featuring detailed instructions and video demonstrations, you can easily select exercises that suit your
    preferences and needs. Track your progress, set achievable goals, and monitor your fitness journey
    over time.
    We also offer expert guidance, form tips, and motivational content to keep you motivated and
    informed. Plus, our community feature lets you connect with others, share your achievements, and
    seek inspiration and support from a like-minded community. Whether you're striving for weight loss,
    muscle gain, or improved overall fitness, our workout plan component is your ultimate fitness
    companion.
    Competitors

    The market is currently saturated regarding the wellness apps, however our app is far
    more developed. It has many functions, like scanning a food item and giving you a
    notification when it is close to expiring, shows you recipes based on the products that you
    scanned, gives you daily fitness challenges, and more!

    Top competitors: BetterMe, BEEP, Zuzanka, FatSecret, Tasty, 7M Workout;

    Possible names for our app: ScanWell, NutriTrack, VitalUp;


    Target audience
    Our target audience consists of all people over the age of 16 who are interested in
    building a healthier lifestyle, but especially the younger generation, as a study conducted
    in 2017 shows that 26% of 18 to 29-year-olds regularly use apps to track their diet and
    nutrition.

    As eating healthier was one of a New Year’s resolutions for 48% of Americans
    (which results from a study conducted by Statistia), we hope to help our users improve
    their lifestyles in ways that are easy to implement in their day-to-day lives.
    Questions
    1.
    Answers
    Have you ever realized that you have
    Yes No
    1. 62,5% 31,25%
    products that are about to expire or are
    already expired? 6,25%

    2. Have you ever realized that you have 2. 68,75% 25% 6,25%
    food products at home, but you don't
    know what to do with them?
    3. 50% 43,75% 6,25%
    3. Have you ever used a wellness app? If
    yes, what did you think of it? 4. 75% 18,75% 6,25%
    4. Do you like to/want to exercise every
    day? 5. 50% 35,5% 12,5%
    5. Would a wellness app motivate you to
    eat healthier or exercise more often?

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