Scribd Logo
Upload

Welcome to Scribd!

  • 11 views

    Advertising Agency

    Uploaded by

    Ekta bhatia

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd

    Advertising Agency

    Uploaded by

    Ekta bhatia
    11 views5 pages

    Original Title

    Advertising_agency

    Copyright

    © © All Rights Reserved

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    11 views5 pages

    Advertising Agency

    Uploaded by

    Ekta bhatia

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    You are on page 1of 5

    Advertising agency

    An advertising agency or ad agency is a service


    business dedicated to creating, planning and handling
    advertising (and sometimes other forms of promotion)
    for its clients.
    Is independent from the client and provides an outside

    point of view to the effort of selling the client's products


    or services.
    Can also handle overall marketing and branding

    strategies and sales promotions for its clients.


     Clients include
    Business houses
    Non profit organizations
    Govt agencies
     May be hired to produce single ad/series
    HOW AGENCIES ARE ORGANIZED

     Account management-sales arm of agency, account


    executive meets with the client to determine sales goals
    and creative strategy ,update with client on ads progress &
    feedback .Coordinate –Creative ,media & production staff.
     Creative development & production-People who
    takes ,writes & produces innovative ads
     Media planning & buying-Recommends the efficient media
    to client –planning ,buying & research.
     Account planning & research –gathers all information of
    market planners recommends the best. recommends
    research /purchase researches
     Internal services-Traffic deadlines, monitoring of project
    etc. financial services ,HR, PR, print production
    Types of advertising agencies

     Full service agencies


     Specialized agencies –

    Industry agencies-certain fields like medicine,


    health care etc.
    Creative boutiques-2or more people .idea
    building
    Media buying services-channel,
    magazines,book media
    EXAMPLES-
     Lintas India Ltd, Mumbai-
    Major clients-NESTLE ,AIR FRANCE,ITC,BABAJ
    AUTO ,BHEL etc.
     Saatchi & Saatchi Pvt ltd ,Mumbai- Maruti
    udyog,BPCL,P& G,SONY
     Rediffusion-DY& R young & rubicon
    Cannon ,SBI ,Ericson, Exide, Citibank
     Ogilivy & mather ,Mubai
    IDBI,PANTALOON,HUL,ONIDA,TATA,Birla,hero
    honda
     Mckann eriCkson ,NEW DELHI
    Motorola,coca cola,HSBC,MASTECARD,SPRITE.

    You might also like

    pFad - Phonifier reborn

    Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

    Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


    Alternative Proxies:

    Alternative Proxy

    pFad Proxy

    pFad v3 Proxy

    pFad v4 Proxy