Session 7 Interview Design and Data Collection

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SESSION 7:

INTERVIEW
DESIGN AND DATA
COLLECTION
Announcement
• Quiz in the next session – come on time
• 4% of your grade
• Both objective and subjective parts
October 10 th – Guest Speaker
Session (6 pm)
• This is a compulsory session
• Our class will not be held on
Wednesday (Oct 11 th) and
instead you will attend the
session on Tuesday (Oct 10 th )
at 6 pm
• Double attendance points for
this session. Shah Zaman Baloch ,
Independent Filmmaker and Photographer,
Director of Pakistan Photo Festival
Re-cap
• Survey Methodology and design
• Total survey error = Coverage + Sampling + non-
response
• Non-probability sampling
• Design Conventions to follow and pitfalls to avoid
Interviews - Why conduct them?
• Rich and detailed source of information as compared
to questionnaires/surveys
• Many insights into human-environment interactions
• Non-verbal cues
• More flexibility to get more information,
clarifications, elaborations…
Any negatives?
• Time, skills/expertise to maintain control and get the
information
Interview-based research
• Step 1: Thematizing
• Reasons for undertaking the study/Research Qs

• Step 2: Project Design – carefully examine your study


questions and what methodology to follow, Who to
interview to get the information?
• Who to Interview
• What to ask
• What format to follow
Interview-based research
• Step 2: Project Design
• Interview Guide development
• Step 3: Conduct interview (with the help of the interview
guide you have developed)(prep, conduct)
• Step 4: Transcribe interview (in a format conducive to
analysis)
• Step 5: Analysis (coding the data, creating
categories/themes) (create a theoretical framework)
• Step 6: Verification (negative case analysis)
RECRUITING PARTICIPANTS

• Deciding who to interview and gaining access to them


• Sampling (non-random)
• Gaining access – not the easiest of tasks.
• Role of gatekeepers – local officers, well-connected
community members, etc. (facilitate access)
WHAT TYPE OF INTERVIEW?
UNSTRUCTURED

STRUCTURED

SEMI-STRUCTURED
Unstructured interview
• No particular order to ask
questions
• A directed conversation
• Open-ended, fluid, more
flexible
• Unexpected responses,
directions
• Help to fill in the gaps in your
understanding of the topic
• Challenging – skills/expertise
required to conduct an effective
interview
Structured interview
• A proper structure to follow
• Detailed interview guide
• Closed-ended questions
• Order and content of questions kept same in all
interviews
• No room for follow-up questions
What’s the value in this?
• Develop and test hypotheses (quantitative analysis)
• Don’t need expertise in conducting them
Semi-structured interviews
• Some features of both
• open and closed ended
• Some flexibility in probing for further explanations
• Medium expertise/interpersonal skills
Preparing an Interview Guide
• Instructions for the interviewer
• Questions in the order they will be asked
• More structured – more detail in the interview guide
• Semi-structured – write a list of possible follow-up
questions as well.
• The kind of study you are conducting will dictate what
goes in an interview guide.
• You have to be careful that your biases and perceptions
do not dictate the tone of the interview
Preamble
The interview
• Preliminaries – arranging for a
comfortable setting
• You are not grilling the person, you are
making them comfortable and gaining
their trust to share important
information.
• The interview is about them, not you.
Talk less, listen more
• Minimize sharing your own
experiences
• Avoid giving opinions This Photo by Unknown Author is licensed under CC BY-SA-NC

• Audio record, if possible.


Start with easy questions

The Build trust and then move to more


sensitive or critical topics

interview
Provide guideposts – transition points

Express appreciation for participation


Principles for keeping
field notes
• While you may be audio
recording, someone needs to
take detailed notes.
• Keep a notebook/notepad
• Interpretive thoughts and
connections
• Non-verbal cues

This Photo by Unknown Author is licensed under CC BY-NC


• Local
community
problem of
water pollution

• Two columns

• Field notes
(interpretive
comments and
non-verbal cues,
etc.)
Post-interview tasks
• Re-read your notes and try to make sense of the
detailed information provided.
• Best to do this soon after the interview.

• Analysis – Not urgent if you have arranged the


interview notes and interpretive notes well
Analysis
1. Data Familiarization (re-read interviews, transcribe,
note themes, patterns and emerging ideas)
2. Data Reduction (Coding – creating units of
meaning/dissecting the interviews)
Example: Study on how government assisted flood impacted communities.
• Varied responses – koi hukumat se madad ke leye naheen aya, sirf local NGOs ne saath deya, dosri
bastiyun mein hukumat ne Imdad de, etc.
• Lack of government support

3. Data interpretation and verification (creating that


coherent/compelling story)
- perform a negative case analysis (interviews that were
differing from your findings)
Re-cap of an important concept
Research Proposal Design (5%)
• Word document uploaded in Resources

• Due date: Sunday 15 th October 11:59 pm


Start thinking about Environmental
Photography
• https://www.bbc.com/news/in-pictures-59208310

• Guest Speaker session on Environmental Photography


on Tuesday 10 th October (6 pm).

• Original, no drone shots.


• Time, date, location
• Write-up word limit: 100 to 200 words
• Due date: 22 nd Oct (Sunday, 11:59 pm)
Take a break.
Class Activity
• Work on Section 6 of the Research Design Proposal

• Secti on 6: Plan of work (work division amongst group


members and ti meline for task completi on – sending surveys,
analyzing data, etc.) (1 page)

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