Session 7 Interview Design and Data Collection
Session 7 Interview Design and Data Collection
Session 7 Interview Design and Data Collection
INTERVIEW
DESIGN AND DATA
COLLECTION
Announcement
• Quiz in the next session – come on time
• 4% of your grade
• Both objective and subjective parts
October 10 th – Guest Speaker
Session (6 pm)
• This is a compulsory session
• Our class will not be held on
Wednesday (Oct 11 th) and
instead you will attend the
session on Tuesday (Oct 10 th )
at 6 pm
• Double attendance points for
this session. Shah Zaman Baloch ,
Independent Filmmaker and Photographer,
Director of Pakistan Photo Festival
Re-cap
• Survey Methodology and design
• Total survey error = Coverage + Sampling + non-
response
• Non-probability sampling
• Design Conventions to follow and pitfalls to avoid
Interviews - Why conduct them?
• Rich and detailed source of information as compared
to questionnaires/surveys
• Many insights into human-environment interactions
• Non-verbal cues
• More flexibility to get more information,
clarifications, elaborations…
Any negatives?
• Time, skills/expertise to maintain control and get the
information
Interview-based research
• Step 1: Thematizing
• Reasons for undertaking the study/Research Qs
STRUCTURED
SEMI-STRUCTURED
Unstructured interview
• No particular order to ask
questions
• A directed conversation
• Open-ended, fluid, more
flexible
• Unexpected responses,
directions
• Help to fill in the gaps in your
understanding of the topic
• Challenging – skills/expertise
required to conduct an effective
interview
Structured interview
• A proper structure to follow
• Detailed interview guide
• Closed-ended questions
• Order and content of questions kept same in all
interviews
• No room for follow-up questions
What’s the value in this?
• Develop and test hypotheses (quantitative analysis)
• Don’t need expertise in conducting them
Semi-structured interviews
• Some features of both
• open and closed ended
• Some flexibility in probing for further explanations
• Medium expertise/interpersonal skills
Preparing an Interview Guide
• Instructions for the interviewer
• Questions in the order they will be asked
• More structured – more detail in the interview guide
• Semi-structured – write a list of possible follow-up
questions as well.
• The kind of study you are conducting will dictate what
goes in an interview guide.
• You have to be careful that your biases and perceptions
do not dictate the tone of the interview
Preamble
The interview
• Preliminaries – arranging for a
comfortable setting
• You are not grilling the person, you are
making them comfortable and gaining
their trust to share important
information.
• The interview is about them, not you.
Talk less, listen more
• Minimize sharing your own
experiences
• Avoid giving opinions This Photo by Unknown Author is licensed under CC BY-SA-NC
interview
Provide guideposts – transition points
• Two columns
• Field notes
(interpretive
comments and
non-verbal cues,
etc.)
Post-interview tasks
• Re-read your notes and try to make sense of the
detailed information provided.
• Best to do this soon after the interview.