MARKETING,

PRODUCTION OF
GOODS AND
SERVICES
R E P O RT E R :
GUZMANA, LEYDA VERA

HERMOSILLA, ROSE MAGDALENE

FRIAS, DANILO JR.

E VA N G E L I S T A , C L A I R E

H E R M O S I L L A , A LV I N
Intended learning outcome

•Define marketing and marketing

management.
•Explain the responsibilities of a
marketing manager.
•Discuss the importance of marketing in
an enterprise.
A marketing manager plays a crucial role in helping a
company to promote its products or services and reach its target
audience. Here are some of their key responsibilities:
1. Developing a Marketing 2. Market Research: They
Strategy: must conduct market
They are responsible for research to understand the
creating and implementing needs and preferences of
a comprehensive marketing their target customers. This
strategy. This includes helps them to make informed
identifying the target decisions about product
market, setting marketing development and marketing
goals, and deciding on strategies.
marketing tactics.
A marketing manager plays a crucial role in helping a
company to promote its products or services and reach its target
audience. Here are some of their key responsibilities:
3. Product Development: 4. Budget Management:
They work closely with They are responsible for
product development managing the marketing
teams to ensure that budget. This includes
products meet customer allocating funds to
needs and can be different marketing
effectively marketed.
campaigns and ensuring
that they deliver a good
return on investment.
A marketing manager plays a crucial role in helping a
company to promote its products or services and reach its target
audience. Here are some of their key responsibilities:
5. Campaign Management: 6. Performance Analysis:
They oversee the creation They analyze the
and execution of performance of marketing
marketing campaigns. campaigns to see what's
This can include working and what's not.
everything from print and This helps them to make
TV advertising to digital necessary adjustments and
marketing campaigns. improve future campaigns.
A marketing manager plays a crucial role in helping a
company to promote its products or services and reach its target
audience. Here are some of their key responsibilities:
7. Team Management: 8. Collaboration: They
They often lead a team of collaborate with other
marketing professionals. departments, such as
This includes providing sales and customer
guidance, setting goals, service, to ensure a
and ensuring that the unified approach to
team has the resources
achieving the company's
they need to succeed.
goals.
Definition, Costs, and
Factors of Production
Production is the process by which different inputs,
including capital, labor, and land, are used to create
outputs in the form of products or services. Production is
important to ensure the efficient use of tangible and
intangible resources, the generation of employment, and
achieving economic efficiency. Production is the process of
goods being made or manufactured.
Costs of production refer to all the expenses incurred in the
process of creating and delivering a product or service.
These expenses can include raw materials, labour,
equipment, rent, and marketing costs. In simple terms, it is
the sum of all expenses necessary to produce and sell a
product or service.
The cost of production is one of the essential concepts in
managerial accounting, and an important consideration to
evaluate current operations and find opportunities for
greater efficiency and profitability.
The factors of production are the inputs used to produce a
good or service in order to produce income. These can be
considered the building blocks of an economy. Economists
define four factors of production: land, labor, capital and
entrepreneurship.
Land

Land as a factor of production includes the natural

resources used to create a good or service.
Labor

Labor is the work done by the people in a

workforce. Its value is dependent on the human capital, or
the skills, knowledge, training and experience of these
workers.
Capital

Capital as a factor of production refers to capital

goods, or man-made resources, such as tools and
infrastructure, used in the production of a good or
service.
Entrepreneurs

Entrepreneurs are the people who combine the

other factors of production – land, labor and capital – to
generate profit.
How to Develop and
Improve Product
Quality
Introduction:
To develop and improve product
quality in the entrepreneurship, a
comprehensive approach integrating
marketing and production is crucial.
Begin by conducting market research
to understand consumer preferences
and industry trends.
First In the production phase, prioritize
quality control measures. Implement
stringent quality assurance protocols at
every stage of manufacturing, ensuring that
each product meets or exceeds established
standards. Regularly assess and refine
production processes to optimize efficiency
without compromising quality.
Efficient Strategies To Improve Your
Product Quality

Define product quality.

Build a quality-centered company culture.
Invest in the modern machinery.
Keep an eye on your rivals.
Enhance traceability.
Create a quality management system (QMS)
Product and market testing.
Establish cleanliness standards and guidelines.
Lastly, foster transparency in
communication with customers. Clearly
communicate the value proposition and any
improvements made to the product. This not
only builds trust but also showcases a
commitment to delivering a high-quality
offering.
 MARKETING CONCEPT
AND
PHILOSOPHY

REPORTER:
CLAIRE P. EVANGELITSA
Marketing is the process of planning and executing the
conception, pricing, promotion, and distribution of ideas,
goods, services to create exchanges that satisfy individual and
organizational goals
American Marketing Association
The marketing concept and philosophy

is one of the simplest ideas in marketing, and at the same time,

it is also one of the most important marketing philosophies.
At its very core are the customer and his or her satisfaction.

The marketing concept and philosophy states that the organization

should strive to satisfy its customers' wants and needs while meeting
the organization's goals. In simple terms, "the customer is king".
DIFFERENT TYPES OF MARKETING PHILOSOPHIES:
 Production

 Product orientation

 Sales orientation

 Marketing orientation

 Holistic marketing orientation

PRODUCTION CONCEPT

is one of the oldest concepts in business.

It holds that consumers will prefer
products that
are widely available and inexpensive.
Managers of production oriented
businesses
concentrate on achieving high
PRODUCT CONCEPT

holds that consumers will favor those

products that
offer the most quality, performance or
innovative
features. Managers in these organizations
focus on
making superior products and improving
them
SELLING CONCEPT
holds that consumers and businesses, if left alone, will ordinarily not buy
enough of the organization’s products. The organization must ,
therefore,undertake an aggressive selling and
promotion effort.

Sergio Zyman, Coca-Cola’s former Vice President of marketing:

The purpose of marketing is to sell more stuff to more people more often for
more money in order to make more profit.
 MARKETING CONCEPT
The marketing concept emerged in the mid 1950s. Instead of a product-centered,
“make and sell” philosophy, business shifted to a customer –centered, “sense-and-
respond” Philosophy.

The marketing concept holds that the key to achieving organizational goals
consists of the company being more effective than competitors in creating ,
delivering, and communicating superior customer value to its chosen target
markets.
HOLISTIC MARKETING CONCEPT

is based on the development,design, and implementation of marketing

programs, processes and activities that recognizes their breadth and
interdependencies.

Holistic marketing recognizes that “everything matters” with marketing –

and that a broad, integrated perspective is often necessary.
Four components of holistic marketing :

 Relationship marketing
The goal of relationship marketing is to build strong, long-lasting relationships.

 Integrated marketing
This component is related to the unified message that the business sends to their
customers.
  Internal Marketing
Internal marketing is all about caring for the business's employees,
freelancers, contractors, and partners. It ensures that employees are
satisfied with their work as well as the philosophy and direction of the organization
as a whole.

 Societal Marketing
is aimed at creating marketing initiatives that are based on ethically sound business
practices, which provide another method for businesses to build long-lasting
relationships.

.
 Pricing
The pricing of goods and services is one of
the most basic and important issues in the
economy, which is of special importance for
all companies, sectors and even customers.
The goal of every organization is to make
profit and make money, and proper pricing
is one of the most important factors to
achieve this goal.
Pricing
Terms

Equilibrium Price: It is where demand and supply are

equal and there is no pressure to change the price.

Price sensitive point: It is the point where a small

change in price causes a significant change in demand
or supply.

Price Dynamics: Price dynamics refers to frequent

changes in the price of goods or services in the
market.
 Principles of Pricing Services and Goods

Cost Determination
This principle means calculating all costs required to produce goods
or services, including direct and indirect costs such as production
costs, maintenance, transportation, advertising, fees paid to sellers and
financial costs such as interest on loans and other bank debts.
Estimated Demand
Estimating the demand for the product or service being priced is
very important. Determining demand based on characteristics
such as market conditions, customer preferences and new
innovations may play a key role in determining
the recovery price.
Competitors Study
It is important to examine market
competitors regarding their pricing decisions
and how they sell.

Balance of Supply and Demand

If the demand is greater than the supply, the
price will naturally go up. On the other hand, if
the supply is greater than the demand, the
price will naturally go down.
 How to Announce a Price Increase?

Companies must inform their customers

that the price of their products and services
will increase. But it may have a negative
impact on the relationship with customers
and may cause them to lose some.
 To reduce these possibilities,
Companies can:
Provide Discounts
By offering a discount, we can show customers that we intend to
help them deal with price increases and reassure them that we still
want to do business with them.

Determining the Right Price

The price should be set in a way that is suitable for the company
and also acceptable to the customers.
 END OF
PRESENTATI
ON
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