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    E Marketing.

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    mike
    The document discusses electronic marketing and its roles and procedures. It defines electronic marketing and lists some related terms. It then describes the roles of electronic marketing including strategy and planning, search engine marketing, social media marketing, analytics and evaluation, website development and management, email marketing, customer relationship management, sales and marketing, and brand management. It also discusses the importance of electronic marketing such as reaching a wider audience, being cost-effective, allowing personalization, and allowing measurable results.

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    E Marketing.

    Uploaded by

    mike
    18 views12 pages
    The document discusses electronic marketing and its roles and procedures. It defines electronic marketing and lists some related terms. It then describes the roles of electronic marketing including strategy and planning, search engine marketing, social media marketing, analytics and evaluation, website development and management, email marketing, customer relationship management, sales and marketing, and brand management. It also discusses the importance of electronic marketing such as reaching a wider audience, being cost-effective, allowing personalization, and allowing measurable results.

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    This helps you to know all about marketing online

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    e marketing.

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    The document discusses electronic marketing and its roles and procedures. It defines electronic marketing and lists some related terms. It then describes the roles of electronic marketing including strategy and planning, search engine marketing, social media marketing, analytics and evaluation, website development and management, email marketing, customer relationship management, sales and marketing, and brand management. It also discusses the importance of electronic marketing such as reaching a wider audience, being cost-effective, allowing personalization, and allowing measurable results.

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    © All Rights Reserved
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    Download as pptx, pdf, or txt
    18 views12 pages

    E Marketing.

    Uploaded by

    mike
    The document discusses electronic marketing and its roles and procedures. It defines electronic marketing and lists some related terms. It then describes the roles of electronic marketing including strategy and planning, search engine marketing, social media marketing, analytics and evaluation, website development and management, email marketing, customer relationship management, sales and marketing, and brand management. It also discusses the importance of electronic marketing such as reaching a wider audience, being cost-effective, allowing personalization, and allowing measurable results.

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    You are on page 1of 12

    COURSE :TCPLMS

    MODULE NAME : INTRODUCTION TO E-COMMERCE

    MODULE CODE :SMT 05217


    LECTURE NAME :MR. L. MSEMWA
    STUDENT NAME :MICHAEL MOSES BWAHAMA
    REGISTRATION NO :DPLSM/22/003
    YEAR :2023
    ASSIGNMENT 1
    1) WHAT DO YOU UNDERSTAND BY THE TERM ELECTRONIC
    MARKETING
    2) DESCRIBE THE ROLE OF ELECTRONIC MARKETING AND ITS
    PROCEDURES
    ELECTRONIC MARKETING.

    • Electronic marketing is marketing online whether via web sites, online


    ads, opt-in, e-mail, interactive TV or mobiles. It involves getting close
    to customers, understanding them better and maintaining a dialogue
    with them. It is broader than e-commerce since it is not limited to
    transactions between an organization and its stakeholders, but includes
    all processes related to marketing. Chaffey D,(2008).pp3.
    • Electronic marketing, also known as e-marketing, has some
    terminologies that can be very helpful to understand it the are as
    follows.
    E-models describe the process by which business is conducted between an
    organization, its Customers, suppliers, distributors and other stakeholders. Managers
    constantly need to Review how electronic communications change existing models
    and offer new models that May confer competitive Chaffey D(2008). Pp92.
    Search Engine Optimization (SEO) The process of optimizing a website to rank highe
    in search engine results pages to drive more organic traffic to the website hence
    getting more customers.
    • Pay-Per-Click (PPC) A model of internet marketing in which an advertiser pays a
    fee each time one of their ads is clicked on by a person.
    • Conversion Rate Optimization (CRO) The process of optimizing a website
    or landing page to increase the percentage of visitors to take a desired
    action, such as buying a product or service from a company.
    • Email Marketing A digital marketing strategy that involves sending
    different promotional messages to a group of people via email in order to
    promote products.
    • Social Media Marketing The process of promoting a product or service
    through social media platforms like Facebook, Instagram, Twitter, and
    LinkedIn.
    • Content Marketing A marketing strategy that involves creating and
    engaging content to attract and retain a target audience.
    • Landing Page A web page designed specifically in order to encourage
    visitors to do something example, buying a product or service.
    ROLES OF E-MARKETING.

    Strategy and planning, This role involves developing a digital marketing


    strategy, also getting to know the Audience that is being marketed to,
    and creating objectives. Chaffey D, (2019) pp69.
    • Search engine marketing , This role involves optimizing a website for
    search engines and creating paid search campaigns to drive traffic to
    the site. Chaffey D, (2019) pp 363.
    ROLES OF E-MARKETING.

    Social media marketing, This role involves using social media platforms
    to engage with customers, to create attention that will cause different
    people to visit the platform so as many people can see the marketed item
    so as to have more sells..
    • Analytics and evaluation, This role involves measuring the
    effectiveness of digital marketing campaigns using web analytics
    tools, this helps to get data of what is happening on the website so as if
    there is any thing to be improved it can be improved
    ROLES OF E-MARKETING.

    • Website development and management, This role involves designing


    and developing a website that is user-friendly and optimized for search
    engines, as well as managing the content on the site. Chaffey D,(2019)
    pp31.
    • Email marketing, This role involves using email to communicate with
    customers and prospects, and to promote products and services.
    • Customer relationship management, This role involves using e-marketing
    tools to develop and maintain relationships with customers, and to
    understand their needs and preferences. Scott D,(2017). Pp121.
    • Sales and marketing, This role involves using e-marketing tools to generate
    traffic, convert traffic into customers, and retain customers through ongoing
    marketing activities.
    • Brand management, This role involves using e-marketing tools to create and
    maintain a brand image, and to communicate the brand’s values and benefits
    to customers.
    IMPORTANCE OF E-MARKETING.

    Reach a wider audience, E-marketing allows businesses to reach a wider


    audience than traditional marketing methods. This means that businesses
    can reach specific customers in different parts of the world without creating
    any physical stores in each place so as to reach their targeted customers.
    • E-marketing is Cost-effective, E-marketing is generally more cost-
    effective than traditional marketing methods. Digital marketing tools such
    as social media, email marketing, and search engine optimization are often
    less expensive than traditional marketing tools .Therefor different
    companies can reach new customers with a low cost, making e-marketing
    a good option for small companies l. Kotler P.,(2016), pp7.
    IMPORTANCE OF E-MARKETING.

    Personalization, E-marketing allows businesses to personalize their marketing


    messages based on customer preferences. Digital marketing tools such as
    customer relationship management systems and email marketing software can
    be used to personalize marketing messages and offer This means that businesses
    can tailor their marketing messages to individual customers, increasing the
    chances of conversion and customer retention.Chaffey D, (2019), pp243.

    • Measurable results, E-marketing allows businesses to track and measure the


    effectiveness of their marketing campaigns in real-time. Digital marketing
    tools such as web analytics and social media monitoring allow businesses to
    track and measure the success of their marketing campaigns in real-time.
    Kotler P., (2016), pp7.
    E-marketing is important to business and also customers by that it help both
    ways customers get their desired product while the companies or business get
    to grow and earn profits its important to know that since the world is being
    more digital different marketing strategies will be used so as to reach more
    audience and customers as possible .
    REFERENCE.
    Chaffey,D. And Smith ,PR.(2008). E-marketing e-excellence .(Third
    Edition). Linacre House, Jordan Hill, Oxford OX2 8DP, UK
    Kotler,P .And Setiawan I.(2016). Marketing 4.0 Moving from traditional
    to digital.(First Edition).John Wiley & Sons, Inc., 111 River Street,
    Hoboken, NJ 07030,
    Chaffey,D. And Chadwick,F.(2019). Digital marketing strategy,
    implementation and practice. (Eighth Edition).
    • Scott ,D.(2017). The New Rules Of Marketing And Pr.(Seventh
    Edition). 111, river street, Hoboken, NJ 07030, United States.

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