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    Indigo Airlines

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    The document provides an overview of Indigo Airlines, including its history, success factors, awards, target market segmentation, financial performance comparisons to competitors, and SWOT analysis. Indigo began operations in 2006 and has since become one of the largest low-cost carriers in India with a 28.6% domestic market share as of 2013.

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    Indigo Airlines

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    chintanvaidya.cv
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    The document provides an overview of Indigo Airlines, including its history, success factors, awards, target market segmentation, financial performance comparisons to competitors, and SWOT analysis. Indigo began operations in 2006 and has since become one of the largest low-cost carriers in India with a 28.6% domestic market share as of 2013.

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    Indigo Airlines Ppt

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    INDIGO AIRLINES

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    The document provides an overview of Indigo Airlines, including its history, success factors, awards, target market segmentation, financial performance comparisons to competitors, and SWOT analysis. Indigo began operations in 2006 and has since become one of the largest low-cost carriers in India with a 28.6% domestic market share as of 2013.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    15 views15 pages

    Indigo Airlines

    Uploaded by

    chintanvaidya.cv
    The document provides an overview of Indigo Airlines, including its history, success factors, awards, target market segmentation, financial performance comparisons to competitors, and SWOT analysis. Indigo began operations in 2006 and has since become one of the largest low-cost carriers in India with a 28.6% domestic market share as of 2013.

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    © All Rights Reserved
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    Download as pptx, pdf, or txt
    of 15

    INDIGO AIRLINES

    Presenters:- Nayan Patel Chintan Vaidya Shreyas Rane


    Neeraj Mishra Abhishek Sharma Mahavir Modi
    History
    • Setup in early 2006 by Rahul Bhatia of InterGlobe Enterprises and
    Rakesh S Gangwal, a United States-based NRI. Adity Ghosh is the
    current President.

    • First take off on 4th August, 2006 from Delhi to Guwahati

    • First international service was launched between New Delhi


    and Dubai on 1 September 2011

    • Had announced special introductory fares ranging from


    Rs.999 to Rs.3,598

    • By February 2012 it had replaced Kingfisher as the second largest


    The Success Mantra
    • Market share of 28.6% as of December 2013
    • With its fleet of 76 new Airbus A320 aircraft, the airline offers 485
    daily flights connecting to 36 destinations
    • None of the flights have business class or first class sections – a
    complete low-cost carrier
    • Buying only one type of aircraft and keeping operational costs as low
    as possible
    • Emphasis on punctuality
    • Focuses on adding a new plane every six weeks
    • Cater to the needs of the modern Indian traveller who does not want
    to waste time, money or energy in the process of travelling
    Awards and Recognitions
    • Best LCC (low-cost carrier) by the Airline Passengers Association of
    India (2007)

    • Best LCC at the Galileo Express Travel Awards (2008)

    • CNBC Awaaz's Travel Award for best low cost airline(2009)

    • Skytrax Awards – Best low cost carrier (2010, 11, 12,13)

    • August 2013, the Centre for Asia Pacific Aviation ranked IndiGo
    amongst the 10 biggest low-cost carriers in the world
    STP
    Segment Cost conscious passengers
    Frequent & Domestic travellers
    Same day ‘to-and-Fro’ fliers

    Target Group Lower & Upper middle class


    Positioning Low cost; No frills
    On time Performance; No delays
    Limited passenger service
    Frequent departure
    High loading factor (89.90%)
    No compromise on quality
    Only economy class
    Indigo Vs. Competitors
    Net
    Revenue Profit/Loss Aircrafts Destinations Flight per
    (in crores) day

    Indigo 9,458 787 76 36 485

    SpiceJet 5,714.55 -191 55 54 370

    Jet 17,070 -480 120 75 620


    Airways

    Air India 16,130 -5,198 108 95 400

    Financial Year 2012-13


    source: wordpress.com
    Indigo Vs. Competitors
    Kms (’000) Passengers Carried Hours

    Indigo 112,523 1,47,69,454 204,122

    SpiceJet 87,637 1,06,08,899 136,449

    Jet Airways 125,804 1,58,26,347 294,551

    Air India 89,213 92,79,713 157,889

    As on 31st Oct,2013
    Financial Year 2013-14
    SWOT
    Strengths Weakness
    1. Strong backing promoters and is 1. Not to many routers as compared to
    one of the largest low cost carriers in competitors
    India 2. Still has to establish itself on international
    destinations
    2. Only LCC to make consistent profits
    3. Highest domestic market share
    4. Entry in international markets has
    boosted its brand value
    5. Good advertising and marketing
    strategies have increased its brand
    recall

    Opportunities
    1. Opening up of international routes Threats
    2. Largest market share among LCCs in 1. Plenty of new LCC’s to compete with
    Indian market 2. Rising labour costs and changing Govt. policies
    3. Middle class taking to the skies 3. Rising fuel cost
    A Few Comparisons
    Indigo’s Performance. FY 2012 and 2013

    10000

    9000

    8000

    7000

    6000

    5000

    4000

    3000

    2000

    1000

    0
    Revenue Operating Income Profit Aircrafts

    2011-2012 2012-2013
    Cancellation Rates (FY 2012-13)
    Load Factor (FY 2012-13)

    Domestic Market Share(FY 2012 &


    13)
    On time Performance (FY 2012-13)
    Thank You !

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