Philippine College Foundation

City of Valencia
College of Business

Of Magenta Hair,
BSBA-4

Group 7
Nose Rings, and
Names Ninyo
Hjjghjhgj Naïveté
Ghjghjghj
Dgdfgdfgfdg
Ffhfghfghfgh
Of Magenta Hair,
Nose Rings, and Conclusion

Naïveté Answers to the Questions

Analysis

Contents Questions

Background of the Case

Background of the Case
"Global Backlash: Citizen Initiatives for a Just
World Economy" explores the challenges and opportunities
presented by globalization and the contemporary global
economic order. Edited by Robin Broad, the book delves
into the complexities of international trade, finance, and
development, examining the impact of these processes on
different societies and individuals worldwide.

"Global Backlash" explores citizen initiatives

driving a fairer global economy, spotlighting grassroots
movements and community projects countering injustices.
It highlights ordinary people challenging corporate power,
advocating for policies prioritizing human well-being and
environmental sustainability. The book critiques
mainstream economic paradigms and proposes alternatives
to tackle poverty, inequality, and environmental
degradation. Through showcasing citizen resilience, it
encourages rethinking development and globalization for a
more inclusive, sustainable future.
Background of the Case
The Author of the Book

Robin Broad
Research Professor-in-Residence and Professor Emerita
SIS: Environment, Development, and Health

Degrees:
• Doctor of Philosophy; Woodrow Wilson School of Public and
International Affairs; Princeton University.
• Master in Public Affairs; Woodrow Wilson School of Public and
International Affairs; Princeton University.
• Bachelor of Arts; Economics, Environmental Studies (double
major); Williams College.

Bio
Dr. Robin Broad, Professor of International Development, established
and heads SIS’s International Development Program’s two unique
professional tracks: Rethinking Globalization & Development, and
Environment & Development with a focus on social, environmental,
and economic accountability. She came to AU with a wide range of
professional experiences – from international economist in the US
Treasury Department and US Congress to work with civil-society
organizations in the Philippines and El Salvador.
 Background of the Case
"Global backlash" refers to a phenomenon where
individuals, communities, or nations react negatively
against certain aspects of globalization or global trends
(Colantone et al., 2022). This backlash can manifest in
various forms, such as political movements, protests, or
policy changes, and it often arises in response to perceived
injustices, inequalities, or threats to local cultures and
economies brought about by globalization.

For example, concerns about job loss due to outsourcing,

cultural homogenization through mass media, or
environmental degradation resulting from multinational
corporations' activities can trigger backlash movements.
These movements may advocate for protectionist policies,
cultural preservation efforts, or increased regulation of
multinational corporations to address perceived negative
consequences of globalization.

Global Backlash
 Background of the Case
Seattle WTO protests of 1999, a series of marches, direct
actions, and protests carried out from November 28 through
December 3, 1999, disrupted the World Trade Organization (WTO)
Ministerial Conference in Seattle, Washington. Comprising a broad
and diffuse coalition of the American Federation of Labor-Congress
of Industrial Organizations (AFL-CIO) and other labor unions,
student groups, nongovernmental organizations (NGOs), media
activists, international farm and industrial workers, anarchists, and
others, the Seattle WTO protests are often viewed as the
inauguration of the anti-globalization movement (Casey-Sawicki,
2013).
It was a nonviolent protest that blocked entrances to the
convention center, but when the Seattle Police Department
deployed tear gas and rubber bullets to disperse protesters, a
violent melee broke out downtown.
Seattle was left with millions of dollars in property
damage and lawsuits by protesters arguing civil rights violations.
While many of the affiliations formed by divergent political groups
dissolved within the next few years, the Seattle WTO protests did
jump-start a series of international anti-globalization protests and
Seattle WTO Protests of 1999 helped progressive movements realize the power of the Internet
for mobilization and coalition building.
Problems and Objectives
In Studying this case, the group
wanted to answer the following:

1. Is Citizen Backlash an anti-

globalization movement?
2. What is the aim or goal of citizen
backlash?
The Two Sides of the Coin
Analysis
Pro-globalization refers to the policies that encourage
increased trade, open communication, and the unrestricted
movement of people among nations . Pro-globalization
companies, organizations, and individuals support policies
such as free trade, offshored manufacturing, and open
borders, and opposite limitations such as tariffs, embargos,
and other internationally restrictive economic and political
actions by national government (Sharma, 2014).

Anti-globalization on the other hand refers to the movement

whose participants are opposed to capitalism and
globalization. The philosophy of the movement is based on
the belief that individuals and organizations can achieve
social, personal, and economic goals without negative
consequences associated with capitalism. The anti-
globalization movement places more emphasis on economic
efficiency and human decency versus corporate competition
and profits at any costs (Sharma, 2014).
 Analysis
Media and the Backlash Movement

If you check the news, the same images are projected over
and over again: rowdy students, black-masked anarchists-desperately in
need of a shower-smashing a window or burning a car.
Mainstream media simply portray opponents to current
forms of economic globalizations as if the movement were composite
of caricature: and idealistic, privileged student with magenta hair and a
nose ring who will one day grow up and understand the way things
really are.
In fact, typically both sides of the debate are portrayed in
simplistic terms. On one side, the protesters are portrayed as ignorant,
or at least naive, and so opposed to globalization-the "anti-globalists."
On the other side are the law-abiding, well-groomed, and mature
people who are rational enough to understand that globalization is
inevitable and good.
But the citizen backlash to economic globalization is not a
monolith that can be summed up as "anti-globalization. There are
differences between and within groups, as should be expected given
the size of the movement and of its undertaking.
 Analysis
What do they Want?

Many of the mainstream media also portray the fact that

backlash has so many parts as one of its key disadvantages-i.e., the
protesters talk of too many things to have cohesion or concrete vision.
There is however an overarching umbrella uniting the backlash: opposition
to corporate control of the global economy. "What was that all about?"
asked line in the Washington Post the Sunday after Seattle. Under the
headline, Tom Hayden, a leader of the student protests in the 1960s, wrote
with palpable administration, awe, and excitement as he tried to explain the
complexity of the issues articulated by the protesters:
“I have to say I am glad to have lived long enough to see a new
generation of rebels accomplish something bigger here in 1999 than we
accomplished in Chicago in 1968 with our disruptive protests at the
Democratic National Convention. Seattle will have a greater consequences.
In Chicago, we were dealing with a single issue: the Vietnam War. The
Seattle activists were confronting the vey nature of the way economics,
environmentalism, and human rights are going to be shaped for the rest of
our lives. The so-called new world order has to do with everything: exports,
prevailing wages, sweatshops, se turtles, the price and quality of food. The
Vietnam War was going to end eventually, but the new world order will not.
You will either be part of it or you'll be frozen out.”

These are complex issues. The cannot possibly have one simple solution.
 SWOT Analysis
• Grassroots mobilization: The movement draws
strength from grassroots organizations and community-
based initiatives, which often have strong local support
and deep connections within communities.
• Diverse coalition: The movement brings together
individuals and groups from various backgrounds,
including environmentalists, labor unions, human
rights activists, and cultural preservationists, creating a
diverse and inclusive coalition.
• Strong moral imperative: The movement is fueled by a
shared belief in social justice, equity, and
environmental sustainability, providing a strong moral
foundation for its advocacy efforts.
• Global reach: The movement operates on a global
scale, allowing for solidarity and collaboration across

STRENGTH
borders, and enabling the sharing of resources,
knowledge, and strategies.
 SWOT Analysis
• Fragmentation: Despite its diversity, the movement
may struggle with fragmentation and internal divisions,
as different groups prioritize different issues and
strategies.
• Limited resources: Grassroots organizations often
operate with limited funding and resources, which can
constrain their ability to sustain long-term advocacy
efforts and achieve significant policy changes.
• Lack of centralized leadership: The movement's
decentralized structure may hinder coordination and
decision-making, making it difficult to develop cohesive
strategies and responses to emerging challenges.
• Resistance from entrenched interests: The movement
faces opposition from powerful vested interests,
including multinational corporations, governments, and

WEAKNESS
elite groups, who may seek to undermine or co-opt its
agenda.
 SWOT Analysis
• Growing public awareness: Increasing public awareness
of issues such as economic inequality, environmental
degradation, and social injustice provides an
opportunity for the movement to expand its base of
support and mobilize new constituencies.
• Policy windows: Emerging policy windows, such as
international summits, trade negotiations, or electoral
campaigns, provide opportunities for the movement to
influence decision-making and advance its policy
agenda.
• Technological advancements: Advances in
communication technologies and social media
platforms facilitate networking, mobilization, and
advocacy efforts, enabling the movement to reach
wider audiences and amplify its message.

OPPORTUNITIES
• Collaborative partnerships: Building alliances with
other social movements, advocacy organizations, and
civil society groups allows the movement to leverage
collective strength and resources, and amplify its
impact on global issues.
 SWOT Analysis
• Repression and backlash: The movement may face
repression and backlash from governments,
corporations, and other powerful actors who perceive it
as a threat to their interests, leading to censorship,
harassment, or violence against activists.
• Co-option and dilution: There is a risk that the
movement's agenda may be co-opted or diluted by
mainstream political parties, corporate interests, or
philanthropic foundations, leading to compromises or
watering down of its core principles and demands.
• Public apathy and fatigue: Public apathy, cynicism, and
fatigue towards activism and social change efforts may
undermine the movement's ability to mobilize support
and sustain momentum for its advocacy campaigns.
• Economic and political instability: Economic

THREATS
downturns, political upheavals, and global crises such
as pandemics or natural disasters may divert attention
and resources away from the movement's priorities,
and exacerbate existing inequalities and injustices.
ANSWER TO THE QUESTIONS

Is Citizen Backlash an anti-globalization movement?

The Citizen Backlash movement can be characterized as an

anti-globalization movement to some extent, but it
encompasses a broader range of perspectives and
objectives than simply opposing globalization. While there
are elements within the movement that are explicitly
opposed to certain aspects of globalization, such as free
trade agreements and multinational corporations, there
are also individuals and groups within the movement that
advocate for alternative forms of globalization that
prioritize social justice, environmental sustainability, and
democratic governance.
ANSWER TO THE QUESTIONS

What is the aim or goal of citizen backlash?

The aim or goal of the Citizen Backlash movement is

multifaceted and varies among different participants and
groups. However, a common overarching goal is opposition
to corporate control of the global economy and the pursuit
of policies and practices that prioritize the well-being of
people and the planet over profits and corporate interests.
This includes advocating for fair labor practices,
environmental protections, and democratic decision-
making processes in global economic governance.
Additionally, the movement seeks to raise awareness
about the negative impacts of globalization on
communities and ecosystems, and to mobilize public
support for alternative visions of globalization that
prioritize human rights, environmental sustainability, and
economic justice.
 CONCLUSION
In conclusion, the Citizen Backlash movement represents a diverse
and dynamic response to the challenges and opportunities
presented by globalization and global economic trends. While it
includes elements that are critical of certain aspects of
globalization, such as free trade agreements and corporate
dominance, it also encompasses a wide range of perspectives and
objectives, including advocacy for alternative forms of
globalization that prioritize social justice, environmental
sustainability, and democratic governance.

The movement's goals and objectives are not static, but rather
evolve over time and vary among different participants and
groups. Therefore, it is important to approach the movement with
a nuanced understanding that takes into account its complexity
and diversity.

Moving forward, further research and analysis are needed to

explore the various dimensions of the Citizen Backlash movement
and its implications for global economic and social systems. By
engaging in thoughtful and nuanced discussions, we can gain a
deeper understanding of the underlying dynamics and motivations
driving citizen activism in response to globalization, and work
towards creating a more just, equitable, and sustainable global
economy.
Casey-Sawicki, K. (2013, November 6). Seattle
WTO protests of 1999 | Globalization, Activism
& Impact. Encyclopedia Britannica.
https://www.britannica.com/event/Seattle-
WTO-protests-of-1999
Colantone, I., Ottaviano, G. I., & Stanig, P.
(2022). The backlash of globalization. In
Handbook of international economics (pp. 405–
477).
https://doi.org/10.1016/bs.hesint.2022.02.007
Sharma, C. (2014, November 15). Pro-
globalization vs. Anti-globalization [Slide show].
SlideShare.
https://www.slideshare.net/slideshow/proglob
alization-vs-antiglobalization/41592181