Activity 2
Activity 2
Era”
• Sans-serif fonts
• ARIAL for taglines
• Calibri for contents (boxes, bullets, other)
• • Consistent font size
• 20pt bold for taglines
• 16pt bold for category trackers, 16pt bold for box contents (sometimes smaller based on contents)
• 14pt bold for bullets (unless need to make smaller)
• 14pt bold baseline standard for charts, make smaller based on judgment (e.g., 10pt for charts with
lots of
contents, 12pt for charts with lots of contents or a generally busy slide, etc.)
• 16pt bold italics for tombstones (no box/background)
• 8pt regular for footnotes (source, notes, other)
• • Consistent shape formatting
• • 3/4pt black borders on shapes (incl., screenshots, but excl., icons and logos)
• Blue (RGB: 70, 116, 193) for regular boxes (white text)
• Yellow (RGB: 253, 191, 45) for arrows and placeholder boxes (black text)
• Judgment used for sizing icons, logos, and other visual content
• No shadows
• No background shading for bullets/tombstone, etc.
• Horizontal flow for concepts (some exceptions)
• Boxes aligned horizontally (extra info, e.g., bullets, logos, takeaways with arrows below boxes)
• Timelines and “from -> to” aligned horizontally
Chart guidelines
(Optional)
Slide Category
Arial 16 grey
Heading
18pt, arial,bold
Standard heading capitalization
Subheading
14pt, arial, not bold
Tagline Standard heading capitalization
Arial 20pt
bold
(black)
Histogram
Usually full Data values on top,no legend
Sentence
with
active verb
tense
Black borders 3/4pt
Source 12-,14pt
8pt Arial Bold
Not bold Horizontal Alignment
Horizontal alignment
Market landscape
Some companies are big , some are smaller
0
Company Company Company Company Company Something Company You Company
1 2 3 4 5 Else 6 7
300
250 300
250
220 250
250
200 220
200
200
160 200
50 50
50 50
30 30
0 0
Company Company Company Company Company Some- Company You Company Company 1 Company 2 Company 3 Company 4 Company 5 Something Company 6 You Company 7
1 2 3 4 5 thing Else 6 7 Else
100
50 50
50 50 50
50
20 20 20
0 0
0 Company Company Company Company Company You company
2017 2019 2021 Company Company You company 2017 2019 2021 Company Company You company
4 5 6 1 2 3 4 5 6
4 5 6
300
300
250
250
220
200
200
160 Finland
150 140
120
100
50
50 30
0
Company Company Company Company Company Something Company You Company
1 2 3 4 5 Else 6 7
• Details
Total Market size
(Worldwide) • More details
$B
250 • Something interesting to point out
100
50
0
2017 2019 2021
Heading Heading
(Subheading/description) (Subheading/description)
Screenshot Screenshot
OR OR
Photo Photo
OR OR
Illustration Illustration
• First Thing
• Second thing
o Clarifying bullet 1
o Clarifying bullet 2
• Something else
• Even more
Solution
Screenshot Screenshot
OR OR
Photo Photo
OR OR
Illustration Illustration