Contemporary Issues In

Management
Chapter forward
⊹ 10 trends in management.
⊹ Challenges.
⊹ Fortune at the bottom of the pyramid

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10 Recent Trends in
Management
Workforce
Diversity

Time
Outsourcing
Management

Learning Knowledge
Organization Management
3
10 Recent Trends in
Management

Business
Stress Green
Process
Management Management
Reengineering

Conflict Participative
Management management

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Workforce
Diversity
Workforce diversity means similarities
and differences among employees in
terms of age, cultural background,
physical abilities and disabilities,
race, religion, gender, and sexual
orientation.

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“
Myntra
⊹ With measures such as reserved parking for
expecting mothers, an in-house creche in their
Bangalore office, and the #WeForShe initiative,
which conducts brown bag sessions to
holistically address the challenges faced by
women at the workplace, be it casual sexism or
beyond - Myntra is truly raising the bar for how
Gender sensitization and Diversity is
approached in the modern Indian workplace.
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“
Tech Mahindra
⊹ Tech Mahindra has received global recognition for
its excellent Diversity and Inclusion policies. They
have a gamut of policies to meet the needs of all -
the parents, the kids, the LGBTQ+ community,
new mothers, people of different nationalities,
ages, sexes, specially-abled people, underprivileged
communities, etc. Programs such as COLORS,
Mentoring Tables, Role Model Series give women
an opportunity to develop their careers. They also
have self-defense and financial wellness programs
for women to have a secured future.
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 Outsourcing
Outsourcing is a business practice in which services
or job functions are farmed out to a third party.
Types of outsourcing:
•Professional outsourcing
•IT outsourcing
•Manufacturing outsourcing
•Project outsourcing
•Process outsourcing
•Operational outsourcing

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“
⊹ Microsoft signed a three-year outsourcing deal with
Infosys Technologies in 2010. This IT consulting
company in India managed the internal IT services
of the software giant. The deal included services
such as IT help desks, desk-side services, and
application support. The agreement covered over
450 locations across 104 countries.
⊹ Ford- this automobile giant had outsourced initially
its back-office work to India. Later on, it started
outsourcing its IT and customer services too. Ford
also set up a software development facility in India
to manage its e-commerce solutions.
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 Knowledge
management
A knowledge management system is both the process
for gathering, organizing, and sharing information
across an organization, and the technology used to
manage those processes.
Knowledge management is important because it
enables customers to self-serve, improves agent
efficiency, and breaks down internal silos.

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“
⊹ Canva’s knowledge management process and help
center design strategies are utterly simple to
implement, even for those who aren’t design
savvy. Canva’s Help center comes with a thorough
sidebar of information with simple category titles
and well-designed organization methods, making it
an easy process for self-sufficient customers to find
answers.

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Learning
organization
Learning organization involves
institutions where there is the
provision of continuous learning to
adapt to the changing environment of
businesses.

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“
• Goldman Sachs: Its Pine Street learning
center provides essential learning to a large
segment of its managerial population on an
ongoing basis.
• Pizza Hut: It constantly invents and
implements new technology and by
recognizing the lifetime value of their
customers, it treats them as long-term assets.
• Honeywell: By applying Six-Sigma
approaches, quality is constantly improved,
while costs are simultaneously decreased.
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“
• Microsoft: It successfully made the massive
shift in mindset from desktop to Internet
when its marketplace changed.
• Johnson & Johnson: Driven by its famous
credo, it constantly improves products and
invents new ones, always with the user at the
center of its focus.
• Apple: It perceives unrecognized marketplace
needs and creates new products to fill them.
• Toyota Motor Co.: It uses lean manufacturing
and continuous improvement to make small
but never-ending improvements in products
and processes. 14
 Business Process
Reengineering (BPR)
It purports that the way work is done
should be fundamentally and radically
changed so that every effort of the firm is
driven to achieve customer satisfaction and
thereby greater performance and
profitability. Reengineering involves
redefining the process. It is essential in a
condition when the current effort is
insufficient for the organizations to satisfy
their customers.
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Stress Management
Stress refers to the body’s psychological,
physiological, and emotional response to
any demand.

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Green management
Green management focuses on environmental
conservation for the sustainable development of
business activities. It focuses on promotions of green
technology that present the most viable way of
meeting with the new green-related activities.

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“ Bank of America
⊹ The Bank of America went green when it realized
the need for promoting a sustainable
environment. Within a period of five years, the
bank was able to cut its paper requirements by
32%. The bank also started an internal recycling
program and it has achieved success by recycling
about 30,000 tons of paper every year.
⊹ This translates into conserving about 200,000
trees. What’s more, the company offers 3000
dollars cash-back reward to workers who shift to
the use of hybrid cars.
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Wal-Mart
⊹ As one of the world’s biggest retailers, the company
startled many and its competitors when it placed a

“ strict policy to cut off suppliers whose manufacturing,

processing, and distribution methods contributed to
vast carbon emissions.
Starbucks
⊹ It has managed to do this by enforcing measures such
as the bean-to-cup approach and the ingenious use of
recycled coffee grounds in the making of their coffee
tables.
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⊹ Starbucks is also in partnership with numerous
environmental organizations, one of them being
Earthwatch Institute, and continues to execute
various environmental initiatives.
Challenges managers face
1. Uncertainty about the Future
2. Wellbeing of Employees
3. Tracking Team Productivity
4. Shaping Company Culture
5. Recruiting and Onboarding the Right
Employees

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Challenges managers face
6. Supporting Diversity & Inclusion in
the Workplace
7. Managing Communication Between
Teams
8. Regulation & Compliance
9. Technology & Digitalization
10.Mind the Skills Gap

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Challenges managers face
11.High Staff Turnover
12.Creating Innovative Teams
13.Breaking Down Silos
14.Knowledge Loss & Brain Drain
15.Finding the Holy Grail: Engagement

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 Fortune at the Bottom of the
Pyramid
⊹ The term Fortune at the Bottom of the
Pyramid has been coined by the noted
management expert and author, C K
Prahalad, and describes the business
opportunity that marketers have if they
are smart enough to target this segment.

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⊹ The targeting of brands and products like
Sachet Shampoos and Mini Cola bottles
appeals to this segment as they usually do
not have the capacity to buy bigger sized
products as their daily consumption is
dictated by the wages that they get.

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⊹ In other words, this segment typically has
the means to spend less than a Dollar or
Two on each product and considering the
vast size of the market in both the
developed world and the emerging
markets, the potential for profits is
enormous.

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Thank you!!
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