Mass Media

MASS MEDIA
Media become an
important part of our
life. The press, the
radio and television
play a big role in the
life of the society.
•They inform, educate and
entertain people. They also
influence the way people look
at the world and make them
change their views
• Millions of people watch TV and
read newspapers in their free
time. Most of people can’t do
without a newspaper in the
underground or during the lunch
break. TV also dominates the
life of the family most of the
time. It is also a habit which
impossible to resist.
The Briti sh Media
Electronic
Media The UK has
a strong tradition of
public service
TV broadcasting.
Wide reach:
Radio 60 m households (or 70%
of all UK homes) have
multichannel TV sets
40.2 m Internet users
Internet
Newspapers
What is a newspaper?
Newspaper is a printed publication issued on a regular basis. When reading
newspapers we learn about the latest news and other current events.
First newspapers
First newspapers appeared many years ago in Roman times. In Ancient Rome, Acta
Diurna (started in 59 B.C.), or government announcement bulletins, were produced.
They were carved in metal or stone and posted in public places.
At that time they did not look like newspapers we have today. Only in the XVI century
newspapers acquired their contemporary look. First Russian newspapers appeared in
the time of Peter the Great.
In China, early government-produced news sheets, called tipao, circulated among court
officials during the late Han dynasty (second and third centuries AD)
• Types of newspapers
• Today newspapers can be read by everyone. There are
national, regional and local newspapers. There are
newspapers published specially for professionals, for
teenagers and even children.
• There are newspapers which you have to pay money
for and the ones you can take for free. Some
newspapers are related to business, some exist for the
purpose of entertainment.
• There are tabloids and official newspapers. Some
newspapers are issued twice a week, some – once a
week, others – only in the mornings or only in the
evenings.
In the 2000s, a classification called the “S
even mass media" became popular. They are:
• Print (books, pamphlets, newspapers, magazines, etc.) from
the late 15th century
• Recordings (gramophone records, magnetic tapes, cassettes,
cartridges, CDs, DVDs) from the late 19th century
• Cinema from about 1900
• Radio from about 1910
• Television from about 1950
• Internet from about 1990
• Mobile phones from about 2000
The radio is turned on most of the
time creating a background noise.
You can listen to the radio doing
some work about the house, reading
a book or doing something else. On
the radio you can hear music, news,
poetry, various commentary and
discussions. Radio programs attract a
large audience. Radio brings into our
homes not only entertainment and
news but also cultural and
educational programs. Radio is
widely used in today’s world. It is the
quickest mean of spreading news and
the information. Radio keeps us
informed about current events. So it
gives us a lot of useful information
HISTORY OF RADIO
The history of radio!
During the 1860s: Scottish physicist, James Clerk Maxwell predicted
the existence of radio waves; and in 1886, German physicist,
Heinrich Rudholph Hertz demonstrated that rapid variations of
electric current could be projected into space in the form of radio
waves similar to those of light and heat.
In 1866: Mahlon Loomis, an American dentist, successfully
demonstrated "wireless telegraphy." Loomis was able to make a
meter connected to one kite cause another one to move, marking
the first known instance of wireless aerial communication.
Guglielmo Marconi: an Italian inventor, proved the feasibility of
radio communication. He sent and received his first radio signal in
Italy in 1895. By 1899 he flashed the first wireless signal across the
English Channel and two years later received the letter "S",
telegraphed from England to Newfoundland. This was the first
successful transatlantic radiotelegraph message in 1902.
The first radio broadcast was in 1906

• During the 1860s: Scottish physicist, James Clerk Maxwell predicted
the existence of radio waves; and in 1886, German physicist, Heinrich
Rudholph Hertz demonstrated that rapid variations of electric current
could be projected into space in the form of radio waves similar to
those of light and heat.
• In 1866: Mahlon Loomis, an American dentist, successfully
demonstrated "wireless telegraphy." Loomis was able to make a meter
connected to one kite cause another one to move, marking the first
known instance of wireless aerial communication.
• Guglielmo Marconi: an Italian inventor, proved the feasibility of radio
communication. He sent and received his first radio signal in Italy in
1895. By 1899 he flashed the first wireless signal across the English
Channel and two years later received the letter "S", telegraphed from
England to Newfoundland. This was the first successful transatlantic
radiotelegraph message in 1902.
• The first radio broadcast was in 1906

James Clerk Maxwell Guglielmo Marconi
Mahlon Loomis
Television
It is almost impossible to imagine our life without TV. It
plays a great and a very important role in the life of
modern man. There is practically no family that doesn’t
have a TV set. TV has a lot of channels. TV keeps people
informed. We can learn a lot of information watching TV.
We can choose programs that we like.
Philo T. Farnsworth made the first television and
transmitted the first image, which was a dollar sign made
up of 60 individual lines. Farnsworth filed for a patent on
his work in 1927
The first TV translation happened 22 january 1927
Philo
Taylor
Farnsworth
INTERNET
Now we cannot imagine our life without the
Internet. The Internet is necessary for each person.
All people use the Internet on different purposes:
for communicating, for searching the information,
for work, for studying, for fun and entertainment,
for downloading pictures or music. We can order
clothes, things, furniture, ; we can find a work or
work there, for example, designing web-sites. By
means of the Internet it is possible to meet new
friends, to communicate with them. You can find
any information, learn main news.
The internet invented two cool boys
Robert Elliot Kahn and
Vinton cerf
In 1984
Complete the idioms.
1 Before I bought my new computer I really put it under
the............
2 John wasn't able to fix my computer so it's back to the.........
3 I read in a computer magazine today that a new generation
of software is in the........
4 I'll buy a new iPod if the price is............
5 Designing your own computer games is easy. It's
not...........science.
Works
Rocket
Drawing board
right
microscope
Who is who ???
1)Robert Elliot Kahn

2)Vinton cerf
3) James Clerk Maxwell
4) Philo Taylor Farnsworth
True or falls
1) Media is not important part of our life

2) 60 m households have multichannel TV sets in Britaim
3) First newspapers appeared many years ago in Roman times
4) The first TV translation happened 1 january 1907
5) In 1866: Mahlon Loomis, an American dentist, successfully
demonstrated "wireless telegraphy”
6)Internet invented in 1974 year
7)The first radiobroadcast was in 1906
8) The UK has
a strong tradition of public service broadcasting.
9) Robert Elliot Kahn filed for a patent on his work about TV in
1927
AND THE HARDEST
QUESTION
How many dolphins have you seen in this
presentation???
1)666 dolphins
2)1 millions dolphins
3)19 dolphins
4)18 dolphins
This is all. Se you in internet

Mass Media

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MASS MEDIA

The first radio broadcast was in 1906

• The first radio broadcast was in 1906

1)Robert Elliot Kahn

1) Media is not important part of our life

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