Trust-Based

Trust-Based Marketing Theory

Marketing
Theory
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Trust-Based Marketing Theory

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Trust-Based Marketing Theory

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Table of contents Slides
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Introduction Trust-based
01 You can describe the
topic of the section here
02 You can describe the
topic of the section here

Methodology Conclusions
03 You can describe the
topic of the section here
04 You can describe the
topic of the section here
 Table of contents
01 02
Introduction Trust-based
You can describe the You can describe the
topic of the section here topic of the section here

03 04
Methodology Conclusions
You can describe the You can describe the
topic of the section here topic of the section here
 01
01
Trust-Based Marketing Theory

Introduction
You can enter a subtitle here if
you need it
 Introduction
You can enter a subtitle here if you need
01
01
it
 Think about it
You can give here a brief description of
the topic you want to talk about. For
example, if you want to talk about
Mercury, you can say that it’s the
smallest planet in the Solar System
 Introduction
You can give here a brief description of the topic
you want to talk about. For example, if you want
to talk about Mercury, you can say that it’s the
smallest planet in the Solar System
 Trust-based definition

Mercury Venus
Mercury is the closest Venus has a beautiful
planet to the Sun and the name and is the second
smallest one in the entire planet from the Sun. It has
Solar System very high temperatures!
 Mercury
Mercury is the smallest planet in
the entire Solar System

Trust- based Venus

It has a beautiful name and is the
definition second planet from the Sun

Mars
Mar is actually a cold place. It’s
full of iron oxide dust
 Pict
u re!

A picture always
reinforces
the concept
Images reveal large amounts
of data, so remember: use an
image instead of a long text
 A picture always reinforces
the concept
Images reveal large amounts of data, so remember: use an image
instead of a long text

Pict
u re!
 What makes it trustworthy

Authenticity Relatability Empathy

Venus has very high Mercury is the closest Despite being red,
temperatures planet to the Sun Mars is a cold place

Experience Logic Evidence

Earth is a planet Saturn is composed of Neptune is very far
that harbors life hydrogen and helium from the Sun
 What makes it trustworthy

Relatability Experience
Venus is the second Despite being red,
planet from the Sun Mars is a cold place

Empathy Authenticity
Mercury is the closest Saturn is composed of
planet to the Sun hydrogen and helium
 Trust-based
Trust-Based Marketing Theory

marketing 02
02
You can enter a subtitle
here if you need it
 Trust-based
02
02 marketing
You can enter a subtitle here if you need
it
 Do you know what helps you make your point
crystal clear?
How trust- Lists like this one:

based ● They’re simple

● You can organize your ideas clearly
marketing ● You’ll never forget to buy milk!

affects… And the most important thing: the audience

won’t miss the point of your presentation
 Trust-based marketing

Do you know what helps you make your point crystal clear?

Lists like this one:

● They’re simple
● You can organize your ideas clearly
● You’ll never forget to buy milk!

And the most important thing: the audience won’t miss the
point of your presentation
 Types of trust-based plans
Venus Mercury
It has a beautiful name Mercury is the smallest
and is the second planet in the entire
planet from the Sun Solar System

Mars
Mar is actually a cold
place. It’s full of iron
oxide dust
 Types of trust-based plans

Venus Mercury Mars

Venus has very high Mercury is the closest Despite being red,
temperatures planet to the Sun Mars is a cold place

Jupiter Saturn
Earth is a planet Saturn is composed of
that harbors life hydrogen and helium
 “This is a quote, words full of
wisdom that someone
Trust-Based Marketing Theory

uote! important said and can make

Aq
the reader get inspired.”
—Someone Famous
Trust-Based Marketing Theory

“This is a quote, words full of wisdom

that someone important said and can
make the reader get inspired.”
—Someone Famous
Trust-Based Marketing Theory

words
Awesome
Trust-Based Marketing Theory

words
Awesome
Words!
 Trust factors

Sincerity Reliability
Despite being red, Mars Saturn is a gas giant
is a cold planet Trust and has several rings

Integrity Consistency
Jupiter is the biggest Venus has very high
planet of them all temperatures
 Trust factors
Trust
Venus has very high
temperatures

Marketing
Jupiter is the biggest
planet of them all
Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 4,498,300
Trust-Based Marketing Theory

Some big numbers can help in this regard

 333,000
The Sun’s mass compared to Earth’s

9h 55m 23s
Jupiter’s rotation period

!
ers
Nu m b
386,000 km
Distance between the Earth and the Moon
45,000,000
Venus is the second planet from the Sun

4h 34m 23s
Despite being red, Mars is a cold place
 Ways to get to know you
Ways

S. med. SEO

Strategy 1 Strategy 2 Strategy 1 Strategy 2

 Ways to get to know you

S. med. Cookies SEO

Mercury is a Saturn has Neptune is far
Strategy 1
small planet several rings away from us
Venus has a Mars is a very Ceres is in the
Strategy 2
beautiful name cold place asteroid belt
Earth harbors Pluto is now a The Moon is
Strategy 3
lots of life dwarf planet Earth’s satellite
Phobos is one
The Sun is a Jupiter is the
Strategy 4 of Mars’s
bright star biggest planet
moons
 Locations

Venus
Venus is the second
planet from the Sun

Mars
Despite being red,
Mars is a cold
place
 Know-how-trust
Content that How does your
resonates with product/service
your audience solve a problem?

Know Like Trust Buy

Presence on Interact and be

social networks to empathetic with
reach target customers
 Know-how-trust
Trust

Know Like Trust Buy

Presence on Content that Interact and be How does your

social networks to resonates with empathetic with product/service
reach target your audience customers solve a problem?
 03
03
Trust-Based Marketing Theory

Methodology
You can enter a subtitle here if you need it
 Step methodology

Step 2 Step 4
Identify the type of Consider context
trust-based to use of the problem

Step 1 Step 3 Step 5

Define what your What aspect Identify trust
future client is creates credibility techniques to use
Step methodology
Define what your
Step 1 future client is

Identify the type of

Step 2 trust-based to use

What aspect
Step 3 creates credibility

Consider context of
Step 4 the problem
 What builds trust?

50% 50%

Product Customer
Mar is actually a cold Mercury is the smallest
place. It’s full of iron planet in the entire
oxide dust Solar System
 What builds trust?

75% 50% 25%

Product Customer Service

Neptune is the
Mars is actually a Mercury is quite a
farthest planet from
very cold place small planet
the Sun
 The impact of trust
20% 30%
None A lot
Venus has very high Despite being red,
temperatures Mars is a cold place

A little bit Some

Jupiter is the 25% 25% Earth is a planet
biggest planet that harbors life

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 Venus Mars
Venus is the second Despite being red,
planet from the Sun Mars is a cold place
The
fragility of
trust Mercury Saturn
Mercury is the closest Saturn is composed of
planet to the Sun hydrogen and helium
The fragility of trust

Venus
Venus has a beautiful name and is
the second planet from the Sun. It
has very high temperatures!

Mercury
Mercury is the closest planet to
the Sun and the smallest one in
the entire Solar System
 Trust around the world

2021
Percentage of the public
who say they trust
marketing in selected
countries in 2021

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
Trust around the world

75%

Saturn has rings

50%

Earth harbors life

Trust-Based Marketing Theory

A picture is
worth a
thousand
words
 A picture is
worth a
thousand
Trust-Based Marketing Theory

words
Trust-Based Marketing Theory

Conclusions
04
04 You can enter a subtitle here
if you need it
 Ethical marketing mix

Action
Product responsibility Venus has a beautiful name

Price transparency Mars is a cold planet

Place (channel) fairness Mercury is a small planet

Promotion with honesty Saturn is a gas giant

 Ethical marketing mix

Product responsibility Price transparency

Ethical
marketing
Promotion with Place (channel)
honesty fairness
Website
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H ey

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 Growing trust in marketing

Traditional
Venus has very high
temperatures

Soc. media
Jupiter is the biggest 1980 1995 2010 2021

planet of them all

Follow the link in the graph to modify its data and then paste
the new one here. For more info, click here
 Trust % in each sector

Industry 2005 2010 2015 2020

Technology 45 56 89 64

Automotive 79 12 53 56

Energy 23 44 37 26

Entertainment 67 39 15 76
 Your strategy is essential

Attract Convert Retain

Despite being red,
Saturn is a gas Venus has a
Mars is a cold
giant and has rings beautiful name
planet

Neptune is very far Jupiter doesn’t have Ceres is located in

away from the Sun a solid surface the asteroid belt

Mercury is quite a Earth is a planet Pluto is considered

small planet that harbors life a dwarf planet
 Our team
m !
Tea

Rachel Doe John Timmy Sue Bones

Insert a description Insert a description Insert a description
about this person about this person about this person
 Our team

John Timmy
Insert a description
about this person

Rachel Doe
Insert a description
about this person
 Thanks!
Do you have any questions?
Trust-Based Marketing Theory

youremail@freepik.com
+91 620 421 838
yourwebsite.com

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