Business Plan Presentation

ICED CAMOTE
JUICE
“Chill and Keep Hydrated with Iced Camote
Juice”
Proponents:
Crisha Mae A. Guerra
Justine Q. Elmido
EXECUTIVE
SUMMARY
Summer has already arrived, and many
people are being stressed in this hot
weather. Many Filipinos prefer to visit a
café, or any juice stand in the country.
People do not just pick a juice stand to visit,
they also prefer a new, trendy and unique
product.
EXECUTIVE SUMMARY
The business is to be established at
Naujan Public Market located at
Poblacion III, Naujan, Oriental Mindoro.
It will be a suitable place for this
business because the target customer
is large in there, such as market
consumers, transportation drivers, and
other vendors. Iced Camote Juice stall
MISSION
Wholeheartedly provide the
community with healthy and fresh
camote leaves unique recipe or product
that cannot be compared nor forgotten
to as well as satisfying customers
delight. To ensure that the product
looks presentable and will satisfy the
expectations of the customers. The
VISION
The vision of the company is to

mark a lasting impact as an entity,
uphold one’s health welfare, directly
response to the need of constant
craving preference, expand its
service capacity and be one of the
fastest-rising microbusinesses
II. THE BUSINESS
Name: Iced Camote Juice
Address: Naujan Public Market, Poblacion III, Naujan,
Oriental Mindoro
Business Idea
First and foremost, the idea was generated as the
proponents thought of general trends, and the needs
and wants of people, particularly Filipino. In summer
season and hot weather, Filipinos want to eat or drink
cold foods or beverages to chill and relax. The
proponents made a realization of creating a business
BUSINESS PURPOSE
The Iced Camote Juice business aims

to make their customers chill, relax and
feel the cold breeze by drinking Iced
Camote Juice and give the delicious and
nutritious camote juice, and the best
quality of customer service. Additionally,
its purpose is not just to have a delicious
drink, but also for people to find a place
where they can chill and bond with their
BUSINESS PURPOSE
Partnership is the form of legal

structure of this proposed business. It
is owned by two persons who will
contribute on the pool of resources.
The profit will be divided by the
partners equally, according to their
share contributions on capital.
STRUCTURE
The structure provides a basis for
managers and employees for performing
their various functions. The Iced Camote
Juice business develop an organizational
structure to established accountability,
information flow, authority and distribution
of responsibilities needed for the success of
the business.
In addition to that, having the
III. ORGANIZATION
Background of the Organization
The Iced Camote Juice business offers
delicious, fresh and cold camote juice. Focused
on superior quality and sustainability while
providing a community for those who are
searching for unique and new stall that offers
delicious and nutritious drink. It will be
established at the Naujan Public Market located
at Poblacion III, Naujan, Oriental Mindoro. The
Iced Camote Juice business owners are Justine
MISSION STATEMENT
The Iced Camote Juice business aims to;
• To be one of the successful business in the world.
• To offer the customers the best quality of customer
service.
• To make the customers feel free from stress and hassle
from hot and sunny season.
• To offer the customers the best quality of fresh Iced
Camote Juice.
• To satisfy the wants of each of the customers.
• To grow further through innovation and passion in giving
LEGAL STRUCTURE
The business is in form of

partnership. It is owned by two
people. The partners give not just
their shares of money, but also their
efforts and abilities for growth,
development and continuity of the
business.
MANAGEMENT STRUCTURE
The Iced Camote Juice is following

a structure wherein employees are
assigned according to their abilities
like making, taste test, making
financial statement, serving customers
and approaching customers sociably
and also maintaining the cleanliness
and everything
V. PRODUCT
Description of product
The Iced Camote Juice, from the
name itself, will be served with ice
and cucumber. The product is
available on three sizes; small
(12oz), medium (16oz) and large
(22oz). The price of the product will
vary according to its size.
HEALTH BENEFITS
According to an article of Bicol Consortium for Health
Research and Development (BCHRD), camote leaves are
for anti-diabetes, helps with the heart health, anti-
mutagenic and antioxidant, antibacterial, enhances eye
health and helps in bone health. Moreover, according to
the article of Herbanext Laboratories, dalandan is rich in
vitamin c and bioflavonoids that have antioxidant and
immunoboosting activities. And as for the cucumber,
putting a slice of cucumber in your drink helps with the
hydration, weight loss, lowering blood pressure and skin
health. (Gal, 2018)
However, the health benefits of Iced Camote Juice is
PRODUCT PRICING
Total Product No. Of camote juice Cost of each cup of
Expenses made camote juice
395 50 7.9
Item Cost per unit Mark Up Mark Up Value Selling price
Iced Camote Juice 7.9 30% 2.37 10.27

VIII. THE MARKET
• Buyers of the product

Those people who are stress of this
hot and sunny season. Also, those
people who are seeking for new and
nutritious drinks, regardless of their
age, gender and race. It is also perfect
for those who want to chill and seeking
for a nice place to visit.
VIII. THE MARKET
Reasons, so the customers buy our

product
Iced Camote Juice stand is a unique
beverage business, because it offers a juice
out of natural camote leaves, unlike other
juices that made from powder. Aside from
that, Iced Camote Juice offer a nice place
where people can relax and chill their
minds and body from the hot season, while
UNIQUE SELLING PROPOSITION
“Chill and Keep Hydrated with Iced

Camote Juice”
This line is simple and very easy to
understand. The line says that with the
help of our product they can relax,
have fun and get rid of the stress. Also,
hydration plays a vital role in
maintaining a healthy life, such as
MARKET RESEARCH
Market research lets the business

reduce risks even while it is still just a
gleam in your eye.
Gathering demographic information
to better understand opportunities and
limitations for gaining customers is an
advantage a business can have. This
could include population data on age,
COMPETITION
The Iced Camote Juice stall will be

faced on competition in the market, so
it is significant to know the positives
and negative of both the business itself
and its surrounding competitors in such
aspects that can directly or indirectly
affect its existence. Those competitors
within the town are Escafe, KapeMusika
MARKET TESTING
Iced Camote Juice business will test
their product before they launch it.
They will first do the list of those
ingredients that are needed for their
products. Then they will make a new
product and they will give at least 3
days for the free taste of the customers
and if they enjoy and liked the taste
and other matters, the Iced Camote
SIMILAR EXISTING BUSINESS
Although, Iced Camote Juice is an

innovative type of business, there are
still businesses that seem similar to
it. Businesses such as Escafe, POBLA
Brews and Booze and KapeMusika are
the similar existing business within
the town.
SIMILAR EXISTING BUSINESS
Action step Responsible Requirements needed Beggining Due date
date
Business name creation Crisha Mae A. June 8, 2023 June 14, 2023
Guerra
Justine Q. Elmido
Taste testing and product Crisha Mae A. Money and finished June 15, June 17, 2023
improvement Guerra product 2023
Justine Q. Elmido
Getting business license and sanitary Crisha Mae A. Permits to legality June 18, June 28, 2023
permit. Guerra oerate 2023

FINANCE AND METHOD OF RAISING FINANCE
A business should select the most suitable

financing options and understand the
consequences of any financing agreement in order
to establish a strong financial foundation that
minimizes risks and enhances financial returns.
The initial step in effectively funding the Iced
Camote Juice venture involves developing a
business plan and financial projections, including
cash flow and profit and loss accounts. These tools
work in conjunction to assess the financial
requirements of the company and determine the
By creating projections based on various

assumptions, the company can evaluate risks and
determine the need for backup capital in case the
business does not perform as anticipated.
The primary means of persuading investors
and financiers to provide funding for the Iced
Camote Juice business will be a well-structured
and convincing business strategy. Lenders want
assurance that the business is a sound investment
and capable of repaying loans and interest.
Additionally, as the business grows, investors seek
The Iced Camote Juice company will raise

funds through equity investments, which is a
common method for startups and small
businesses like Camote Juice. Initially, business
owners, family members, and friends are often
the first sources of equity capital.
This type of funding allows the proponents to
utilize the money for various purposes, such as
working capital expenses, tax obligations,
employee salaries, equipment maintenance, cash
THANK YOU!

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ICED CAMOTE

The vision of the company is to

The Iced Camote Juice business aims

Partnership is the form of legal

The business is in form of

The Iced Camote Juice is following

Total Product No. Of camote juice Cost of each cup of

Expenses made camote juice

Item Cost per unit Mark Up Mark Up Value Selling price

Iced Camote Juice 7.9 30% 2.37 10.27

• Buyers of the product

Reasons, so the customers buy our

“Chill and Keep Hydrated with Iced

Market research lets the business

The Iced Camote Juice stall will be

Although, Iced Camote Juice is an

improvement Guerra product 2023

permit. Guerra oerate 2023

A business should select the most suitable

By creating projections based on various

The Iced Camote Juice company will raise

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