Venture Members -

Anuska Dey Sar

Pitch 24PGDM-BHU075
Deck Vaani
24PGDM-BHU122
Tiasha Das
24PGDM-BHU121
Who we are
Name of our Venture -
CleanFoldPro
Why
?Buiding an washing machine with automated steam press iron
and folding machine will reduce time by many hours and it is
also efficient for Students as it is also cost saving.

What
?
It is an Washing Machine with automated Steam Press Iron and
also works as a folding machine

How ?
It is a headache for everyone to wash clothes at one place and
take them elsewhere to press them and folding them by hand
is a tireless work. This machine will have all in one.
Problem/Opportunity
CONTEXT

Buiding an washing
machine with automated
PROBLEM
steam press iron and ALTERNATIVES
The Root cause of this Problem would
folding machine will be time consuming effort
Samsung, Reconnect
reduce time by many
hours and it is also
efficient for Students as it
is also cost saving.

CUSTOMERS EMOTIONAL IMPACT

• Relief
People staying outside • Happpy
ALTERNATIVE SHORTCOMINGS
of Home • Satisfactory

• Wastage of Electricity
• Students living in hostel
• Less Durability of the Machine
• Bachelors
• Unsatisfactory results
• Old People 1.Energy Efficiency
Problem Interviews And Surveys
To Validate our Idea, we have surveyed Google Forms and Survey
Results
Monkey. Out of 15 participants, 6 of them are willing to come out
from the problem and they are willing to accept our solution; the rest
are not responsive.

The response of the survey data should be pasted

here:-

The Response in Graphical Format:

Market Size Estimation

Assume 2.7 billion people (35% of the global

population) is our TAM. So 675M households
TAM globally (maximum potential market for the
product).

SAM approximately 60% of the urban households in

these markets. That means 227M households.

SOM
Typically, 5-10% of SAM so 22.7M households.
.

NICHE
• NICE (Initial Focus): 12,500 households
generating $6.25M revenue.
• NICHE (Specialized Subset): 1,250 households
generating $875,000 revenue.
Customer Persona
Personality trait Personality trait Personality trait

Goals

Minimize the time spent on laundry and

related chores.
Automate repetitive tasks like ironing and
folding.
Achieve professionally ironed, wrinkle-free
clothes without effort.
Frustrations

Time management
Lack of Space
Physical effort
Inconsistent Results
Cost concerns
 Value Proposition Canvas
.
What does it offer that makes
Cuatomers Happy? I would LOVE it if: ?
They would LOVE if...
Time-Saving Convenience 1.Laundry Took Less
Wrinkle-Free Clothes Without Time
Hassle 2.They Could Skip
Compact and Space-Saving Ironing
What isDesign
the product
or service that you GAIN GAINS 3.They Could Save
FIT Energy and Money
are offering? CREATORS
PRODUCT/
JOBS 4.It Fit in Their Small
Washing Machine SERVICE
PAIN PAINS
Space
with Steam Press
Iron and Folding KILLERS I would HATE it if
Machine
Which features of your Laundry Consumed their Entire
offering relieve the Day
customer's pains? My Clothes Got Damaged
Clothes Were Still Wrinkled
After Washing
Solution

We offer : CleanFoldPro Benefits of our Solution:

The details of our offering consist of:
1.Saves up to 50% time compared to
1.Advanced washing technology for effective
cleaning with minimal water and energy traditional laundry methods.
consumption. 2.Eliminates the need for multiple
2. Built-in steam ironing mechanism to remove appliances, reducing household clutter.
wrinkles and refresh clothes immediately after 3.Provides professional-grade laundry
washing. care at home, enhancing clothing
3. Space-Efficient Design: longevity.
•Combines three major appliances into one compact 4.Supports sustainable living through
unit, ideal for modern homes. energy and water conservation
4. Low power consumption and optimized water
usage per load.
Competition Analysis

Benefits Competitor 2 Competitor 1 Competitor 3 Competitor 4 Our Venture

Whirlpool Smart Washers with Panasonic NA-VX9800 Laundry

Product Samsung FlexWash and FlexDry LG Styler
Steam Technology System
CleanFoldPro

Price Rs. 110000 Rs. 174990 Rs. 157000 Rs. 15000-170000

Television Advertising, E-
Social media marketing, Tv
Digital campaigns, retail Digital Marketing, Retail & E- commerce Channels, Social Digital Marketing,
Branding channels partnerships, Collaborations commerce, In-store promotions Media and YouTube, In-store Collaborations, Retail presence
advertisement, Retail & E-
commerce
Promotions

Samsung uses durable Minimalistic cardboard boxes Use reinforced corrugated boxes
The LG Styler is shipped in a Focus on practicality with strong
cardboard boxes with branding with product images and with shock-absorbing layers
Packaging cardboard box with high-
and high-quality images to
double-wall corrugated boxes
descriptions of technologies like designed specifically for the
density foam that can withstand heavy loads.
showcase the appliance's luxury. Miraie and StainMaster heavier, multifunctional unit.

Users highlight the AI-powered Whirlpool washers are Well-regarded for StainMaster+
Highly praised for refreshing,
learning, has capacity commended for their 6th Sense technology, Users appreciate its
Market reviews deodorizing, and sanitizing
constraints, requires descaling SoftMove technology, lacks the Gentle Handwash mode, Some
clothes, Limited capacity
for optimal performance luxury appeal of LG or Samsung reviews mention slower cycles

Integrates Miraie app

Offers TrueSteam Combines AI-powered Features 6th Sense SoftMove Our product uniquely combines
connectivity for customized
UVP technology,built-in pants press cycles with self-cleaning technology for optimal fabric
cycles, including StainMaster+
washing, steam pressing, and
and allergen removal cycle functionality care and energy efficiency automated folding
technology
 MVP
Product/Service Description
The product integrates three essential laundry functions into a single device:
1.Washing Machine: Efficient and customizable cycles for various fabric types.
2.Steam Ironing: Built-in steam technology to press clothes immediately after washing, reducing manual
ironing time.
3.Folding Mechanism: Automated folding feature for neatly stacked clothes, saving time and effort.
This device is aimed at busy households and individuals who value convenience and time-saving technology.
How the Product Works
1.Load Clothes: User loads laundry into the machine.
2.Select Mode: Choose “Wash Only,” “Wash + Iron,” or “All-in-One” from the
intuitive panel or app.
3.Processing: The device washes, steams, and folds the clothes automatically.
4.Retrieve Clothes: Neatly folded, pressed clothes are ready to be placed in the
wardrobe.

Additional Information
• Target Audience: Urban families, working professionals, students in hostels, and
elderly users.
• Competitive Edge: Combines three devices into one, saving space and costs.
• Sustainability: Focus on energy efficiency and eco-friendly washing cycles.
 MVP Validation
What is your MVP- compact appliance that washes, steams, and
folds clothes with basic control features and safety. Conclusion:
Test Details: The test will focus on washing, steaming, folding The conclusion will depend on the test results, but if
performance, ease of use, safety, and durability. customers didn’t recommend the product, it suggests the
How long will we test this MVP?- The MVP should be tested for 3 to need for product improvements, better marketing, and
6 months to gather sufficient user feedback and identify any issues. enhanced user experience to increase satisfaction and word-
of-mouth promotion.
Who is our target audience for the test? How many of them?-The If the results were positive, it indicates that the product met
target audience for testing includes urban professionals, small customer expectations, providing value, convenience, and
apartment dwellers, and Airbnb hosts, with an ideal sample size of 50 performance, leading to repeat purchases,
to 100
How users
will for to
we get diverse feedback. Reach the target audience
that audience?- recommendations, and strong market interest. This
through social media ads, influencer partnerships, online suggests the potential for scaling the product and
communities, email
Results of Test: Thiscampaigns, and
will focus on referral
user programs.
satisfaction, functionality expanding marketing efforts.
Realizations / Insights:
performance, ease of use, and reliability, with insights into issues Key realizations and insights from a positive test could
encountered, design feedback, and feature improvements. include:
Did enough customers buy? Why or why not?-The number of 1.High Demand for Convenience: Customers appreciate the
customers who bought may depend on factors like pricing, product time-saving benefits of an all-in-one solution.
awareness, and perceived value; low sales could indicate the need for 2.Space Efficiency Matters: The compact design resonated
stronger marketing or product refinements. well with urban dwellers and small apartment owners.
Did customers pay the price we expected? Why or why not?- Did 3.Potential for Niche Markets: Airbnb hosts and busy
customers pay the price we expected? Why or why not? professionals found it especially valuable.
Did customers come back to our product or show interest in doing so? 4.Need for Product Refinements: Minor tweaks in folding
Why or why not?- IIf customers didn’t return or show interest, it may speed or ironing performance could improve satisfaction.
be due to product performance issues, lack of additional value, or 5.Strong Word-of-Mouth Potential: Customers who were
satisfied were more likely to recommend the product.
insufficient incentives for repeat purchases or engagement. Next Steps:
Did customers recommend our product to others or evangelize Next steps include refining the product based on feedback,
about it? Why or why not? - If customers didn’t recommend the scaling marketing efforts, expanding distribution channels, and
product, it could be due to unsatisfactory performance, lack of considering additional features for future versions.
differentiation, or insufficient emotional connection to the product’s
benefits.
 Sales Plan
Customer Acquisition
Customer Sales Plan - NICHE
Funnel 1.Target Market Segments:
• Urban Professionals & Young Adults (Tech-savvy, busy, apartment
TARGET MARKET:
Working professionals, dwellers)
Students and young adults • Airbnb Hosts (Need efficient laundry solutions for fast turnovers)
• Tiny Homes & Small Apartments (Value space-saving, multifunctional
LEADS: appliances)
Attendees of live product
demonstrations or expos 2.Value Proposition:
• Save time and space with a 3-in-1 appliance that washes, irons, and
folds clothes.
OPPORTUNITIES/
PROSPECTS: 3.Lead Generation:
Small businesses • Content marketing (blogs, videos)
considering the • Social media ads (Instagram, TikTok)
product for • Influencer partnerships
operational use
4.Conversion Strategies:
CUSTOMER: • Limited-time offers (e.g., discounts, free shipping)
Airbnb Hosts
and Vacation
• Referral programs
Rentals • Tailored landing pages for each niche market
5.Retention & Upsell:
• Exceptional customer support
• Email marketing for maintenance tips
• Loyalty programs for referrals
6.Metrics to Track:
• Customer Acquisition Cost (CAC)
• Conversion Rate
Thank You!