CH-6 FINA 251

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Chapter - 6

Market Structure

Pure Competition
Classification of Market
Structure
Market is a place where buyers and sellers meet and
exchange goods or services. There are certain conditions
which create the structure of a market. It classified to:

1- Pure (Perfect) Competition

2- Monopolistic Competition

3- Oligopoly

4- Monopoly

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Pure Competition
A purely competitive industry has the
following characteristics:
1- Many sellers

2- Low barriers to enter

3- Competitors’ products are identical

4- Buyers have perfect information

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Pure Competition
The objective of any firm is, produce the quantity of
output that maximizes its economic profit.
Profit = Total Revenue (TR) - Total Cost (TC)

Example 1
A firm sells 100 products at $2.00 each. Its total
cost is $160. What is its profit?
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Profit Maximization of a Purely
Competitive Firm

Example 1 answer
Profit = TR – TC
TR = P x Q = $2 x 100 = $200

Profit = $200 - $160 = $40

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Profit Maximization of a
Purely Competitive Firm
Because one firm in pure competition is a small part of the entire market, it can
supply more products to the market without significantly affecting the supply
and the price.

For example, if the market price is $2, then a purely competitive firm can sell
100 products at $2, 110 products at $2, or 120 products at $2.

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Marginal and Average
Revenue
Marginal revenue
is the additional revenue per product. For example,
if at Q = 100, TR = $200, and at Q =110, TR = $220, then MR = ∆TR / ∆Q
= $20 / 10 = $2.

Average revenue
is the revenue per product. If at Q = 100, TR = $200, then AR = TR / Q
= $200 / 100 = $2.

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Marginal and Average
Revenue
Demand and revenue for a purely competitive firm, which sells a
product at $2 is as follows:

Q Price TR MR AR
0 $2 $0 - -
100 $2 $200 $2 $2
110 $2 $220 $2 $2
120 $2 $240 $2 $2
130 $2 $260 $2 $2

We conclude at pure competitive firm : P = MR = AR


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Profit Maximization of a
Purely Competitive Firm
A Purely Competitive Firm’s Total Revenue Curve

Price,
Revenue Total Revenue

240
220
200

100 110 120 Quantity


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Maximization of a
Purely Competitive
Firm
A Purely Competitive Firm’s Demand, Marginal,
and Average Revenue Curves

Demand,
AR, MR,
Price
2.00 D = P = MR =
AR

100 110 120 Quantity

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Profit and Loss

Economic Profit TR > TC P > ATC


ATR > ATC
No profit or loss TR = TC P = ATC
Normal Profit ATR = ATC
) Break-Even Point (
Loss but it can continue in TR < TC P < ATC
production TR > TVC P > AVC

.Loss TR = TVC P = AVC


) Shut-Down Point (

Loss .Close the firm and TR < TVC P <AVC


stop production
Achievement Economic
Profit
AR, MR, MC
Price, Costs ATC

EP AVC
2.00 D = MR = AR = P

Quantity

EP : Equilibrium Point; point of profit maximization.


MR = MC
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Profit Maximization of a
Purely Competitive Firm
The Profit-maximizing Quantity

AR, MR, MC ATC


Price, Costs MR=MC

2.00 D = MR = AR = P
AVC

Pam Quantity

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Profit Maximization of a Purely
Competitive Firm
The Profit Area

AR, MR, MC
MR=MC ATC
Price, Costs

2.00 D = MR = AR
1.80
AVC

100 Quantity

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Purely Competitive Firm
The Case of a Loss

AR, MR, MC
Price, Costs ATC

1.60 AVC D = MR = AR = P

Qlm Quantity

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Purely Competitive Firm
The Case of a Loss and a Shut-
down

AR, MR, MC ATC


Price, Costs

AVC
1.20 D = MR = AR = P

Quantity

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The Long-run Equilibrium
Price and Quantity

AR, MR, MC ATC


Price, Costs

AVC
1.75 D = MR = AR

Qlr Quantity

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Example 1:
If the price of one unit is 10 S.R. , the equilibrium
quantity = 100 units or (production) and the
average cost at the equilibrium point = 8 S.R.
- Calculate the firm’s profit?
- Name the kind of it is profit?

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Example 2 :
If the price of one unit is 9 S.R. , the equilibrium
quantity = 90 units or (production) and the
average cost at the equilibrium point = 9 S.R.
- Calculate the firm’s profit?
- Name the kind of it is profit?

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Example 3 :
If the price of one unit is 8 S.R. , the equilibrium
quantity = 80 units or (production) and the
average cost at the equilibrium point = 9 S.R.
- Calculate the firm’s profit?
- Name the kind of it is profit?

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Exercise : This table give some data of
pure
Competitive Firm X.

Quantity - Q Price - P AVC ATC MC


0 18 0 - -
1 18 5 35 5
2 18 4.5 19.5 4
3 18 4 14 3
4 18 5 12.5 8
5 18 6 12 10
6 18 8 13 18
7 18 10 14.3 22
8 18 12 15.8 26
9 18 15 18.3 39
10 18 20 23 65
By using the previous table answer this questions:
1-Dose firm X earn profit when its produce 6
units.
2- How many units the firm X must produce to
maximize its profit.
3- Calculate the firm profit.

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