GENDER-AND-MEDIA

GENDER AND MEDIA
PRESENTED BY: CHRISTIAN DAVE VARGAS ESTEFHANO

VILLAFUERTE
JAY IVERSON DELA CRUZ
ALDEN SUACILLO
DON RICH ULANDAY
INTRODUCTION
 The media has a significant impact on our daily lives. People learn about
gender roles and identity by observing and understanding everyday
activities. In this regard, the media is one of the determining factors that
help shape social perceptions of gender roles and identities.
 Over the decades, print media like books, magazines, and

advertisements has played a profound role to define gender identity by
stereotyping and segregating gender roles.
 Men and women are constantly sexualized in television, movies, book

covers, advertisements, and other media and the portrayal of gender in
the media seems to be worsening rather than improving.
GENDER AND MEDIA
 Gender and media refers to the relationship between media and

gender, as well as how the mass media creates representations
of various genders.
 People’s clothing, eating habits, appearance, games, music, and
entertainment preferences are all influenced by media.
 Media creates false consciousness, making people believe they
have control over what they see when in reality, they have little
or no control.
 Gender refers to the social construct that refers to the roles,
behaviors, expressions, and identities of people.
Gender Bias in Media
 Many magazine covers feature sexualized images of women.

 Nowadays, the media tries to attract its audience by using images of
women wearing little clothing, sexual expression, body language, and
gestures.
Gender Bias in Media
 Many automotive ads feature males rather than females, implying that
men are better drivers than women.
 Nowadays, automobile commercials shows women driving vehicles.
Gender Stereotypes
 The media has defined how women and men should look and act. Stereotypes
play an important role in this.
 Gender stereotyping is defined as the overgeneralization of a group's
characteristics, differences, and attributes based on gender.
 Gender stereotypes form a widely accepted judgment or bias about specific
characteristics or traits that apply to both genders.
 In advertisements, performers, actors, and actresses, the ideal male is
portrayed as masculine, dominant, physically fit, with abs and a handsome
appearance, similar to the image on the previous slide.
 The standard woman is feminine, soft, pretty, treated as property, objectified,
should be submissive, thin, have large breasts, and so on. Because of the
media's heavy use of these types of people, what is actually a normal body
type for either gender is not acceptable, so anyone who does not process the
unattainable image, particularly women, does not measure up and is deemed
unworthy.
Gender in Media
 Stereotypes are also prevalent in today’s media.

 Women are frequently portrayed solely as homemakers and
family caregivers, reliant on men, or objects of male attention.
 Men are also stereotyped in the media. They are typically
described as powerful, dominant, and breadwinners.
 Men and women are constantly sexualized through various forms
of media.
 Camera angles from media portray men as dominant and women
as submissive.
Gender, Sex, and Diversity
It is critical to understand that not everyone falls into the binary categories of 'male
or female' and 'man or woman'. In terms of sex, most people are born with biological
characteristics that clearly identify them as male or female.
However, some people are born intersex, with non-typical or mixed biological sex
characteristics. In terms of gender, most people are cisgender, which means their
gender identity corresponds to the sex they were assigned at birth. However, some
people are transgender, which means they identify as a different gender than the
one assigned to them at birth.
However, some people are transgender, which means they identify as a different
gender than the one assigned to them at birth. Someone may identify as a man
despite being born with female sex characteristics. Furthermore, some people do not
consider themselves to be exclusively male or female, and may identify as non-
binary or gender-queer.
Gender Equality
 Because of gendered roles, norms, and expectations, men and women

frequently do not have equal access to opportunities, resources, and
positions in society. Men are often regarded as the 'standard', whereas
women and their contributions to society might be overlooked.
 Gender equality implies that men and women have equal degrees of
respect and position in society. It also implies that persons of all genders
have equal access to human rights, opportunities, and the ability to
make decisions about their lives.
 Finally, achieving gender equality entails changing the power dynamics
between men and women in order to establish a more equitable society
for all.
The Role of Media in Gender Equality
 Media has a significant impact on how people shape their identities,

social norms, and values regarding gender. According to research,
gendered stereotypes presented by the media influence children from a
young age. For example, Plan International and the Geena Davis
Institute on Gender in Media conclude that girls and young women lose
confidence and ambition if they do not see role models and women as
leaders on television.
 Gender inequality in media content is manifested in both under-
representation and misrepresentation of women. Men are far more likely
than women to be visible as journalists, experts, and subjects, as well as
to be portrayed in a way that values their perspectives, experiences,
and professions.
The Role of Media in Gender Equality
 Gender inequalities exist in many aspects of society,

and the media reflects this. Media can both reinforce
and challenge gender inequalities. There is enormous
potential for media to portray gender in more
balanced, inclusive, and diverse ways, thereby
contributing to a more equitable society.
THANK YOU FOR LISTENING!

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GENDER AND MEDIA

PRESENTED BY: CHRISTIAN DAVE VARGAS ESTEFHANO

 Over the decades, print media like books, magazines, and

 Men and women are constantly sexualized in television, movies, book

 Gender and media refers to the relationship between media and

 Many magazine covers feature sexualized images of women.

 Stereotypes are also prevalent in today’s media.

 Because of gendered roles, norms, and expectations, men and women

 Media has a significant impact on how people shape their identities,

 Gender inequalities exist in many aspects of society,

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