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MBA Strategic Management Introduction

The document outlines the Strategic Management course offered in the MBA program at the National University of Management, focusing on strategic decision-making and practical applications. It details course objectives, including the preparation of corporate values, vision and mission statements, and various strategic analysis matrices. The grading system and required textbooks for the course are also provided.

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Rajih Ramadan
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15 views

MBA Strategic Management Introduction

The document outlines the Strategic Management course offered in the MBA program at the National University of Management, focusing on strategic decision-making and practical applications. It details course objectives, including the preparation of corporate values, vision and mission statements, and various strategic analysis matrices. The grading system and required textbooks for the course are also provided.

Uploaded by

Rajih Ramadan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 11

NATIONAL UNIVERSITY

OF

MANAGEMEN
T
MBA PROGRAM
SEMESTER II, YEAR 1.
Start on: March, 2011

Introduction to Class Instructor: Va Siheng, DBA Candidate.


National University of Management,
Phnom Penh, Cambodia.
Course:

STRATEGIC
MANAGEMENT
Instructor: Mr. VA SIHENG, DBA
Candidate.

Introduction to Class Instructor: Va Siheng, DBA Candidate.


National University of Management,
Phnom Penh, Cambodia.
Course Description:
• Strategic management is a
challenging and exciting course that
will allow you to function as the
owner or chief executive officer of
different organizations.
– The major task in this course will be to
make strategic decisions and to justify
those decisions through oral and written
communication.
– It can look forward to make strategic
decisions both as an individual and as a
member of a team.

February 15, 2025 3


Course Description:
• This text is practitioner-oriented and
applications-oriented.
– It presents strategic management
concepts that focus on developing a
practical understanding of the strategic
management process, which includes the
activities of formulating, implementing and
evaluating strategies in all kinds of
organizations.
– A series of practical worksheets on how to
conduct a strategic planning exercise for
both companies and non-profit
organizations and will be used through-out
the course to facilitate the learning
process.

February 15, 2025 4


Course Description:
• Use the concepts and tools presented
in this text, coupled with own
intuition, to recommend strategies
that can defend as being most
appropriate for study the
organization.
– So this capstone course need to
integrates knowledge learned in previous
courses.

February 15, 2025 5


Course Objectives:
• At the end of this course, participants
should have the necessary knowledge/skills
to perform the following tasks:
 Prepare a statement of Corporate
Values
 Prepare an organizational Vision
Statement
 Prepare an organizational Mission
Statement
 Formulate clear strategic Goals and
Objectives
 Perform an analysis of the External
February 15, 2025 6
and Internal Environment
Course Objectives:
 Prepare EFE and IFE Matrices
 Prepare a TOWS (SWOT) Matrix
 Prepare BCG, SPACE & QSPM Matrices
 Think strategically about an
organization with regards to its
competitive position, and formulation of
strategies to improve performance.
 Ability to analyzes and solves complex
problems in an ethical manner.

February 15, 2025 7


Course Outline
• Chapter 1: The Nature of Strategic
Management.
• Chapter 2: The Business Vision &
Mission
• Chapter 3: External Assessment.
• Chapter 4: Internal Assessment.
• Chapter 5: Strategies in Action.
• Chapter 6: Strategy Analysis and
Choice.
• Chapter 7: Implement Strategy
• Chapter 8: Strategy Review,
February 15, 2025 Evaluation, and Control 8
Grading System
• This class will be taught through a
combination of lectures and class
discussion.
• The full grade is 100% that includes:
•Attendances 10 %
•Quizzes 10 %
•Case analysis 10 %
•Mid-term 20 %
•Final exam 50 %

February 15, 2025 9


TEXT BOOK USED
• David, Fred. Strategic Management: Concepts &
Cases, 10th ed. New Jersey: Prentice Hall, 2005

February 15, 2025 10


Other books used
• Hunger, D; Wheelen, T. Strategic Management &
Business Policy 7th ed. New Jersey: Prentice Hall,
1999.
• John A. Pearce, Richard B. Robinson, Strategic
Management: Formulation, Implementation, and
Control, International ed, North America, McGraw-Hill,
2003.
• Strickland, A; Thompson, A. Strategic Management:
Concept and Cases 13th ed. International edition,
Irwin McGraw-Hill, 2003.
• Gess, G; Lumpkin, G; Taylor, M. Strategic
Management: Text & Cases, International edition,
North America, McGraw-Hill, 2004.

February 15, 2025 11

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