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That is very different

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13 views

10850-1

That is very different

Uploaded by

birime8889
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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BACHELOR WITH BUSINESS ADMINISTRATION (POM) AS MAJOR

5th SEMESTER
POM522J3 BUSINESS ADMINISTRATION _ STRATEGIC MANAGEMENT
CREDITS: THEORY: 4; INTERNSHIP: 2
COURSE DESCRIPTION
This course provides an introduction to strategic management, focusing on the process of formulating and implementing strategies to
achieve organizational goals. It covers various aspects of strategic management including strategic analysis, formulation,
implementation and evaluation. The course emphasizes the importance of analyzing internal and external environment, selecting
appropriate strategies, and effectively implementing and controlling these strategies.
Course Objectives
1. To understand the concept, evolution and scope of strategic management and explore the hierarchy of strategic intent and its role
in guiding strategic management decisions.
2. To examine different forms of strategy and their relevance in achieving organizational objectives.
3. To familiarize students with the strategic management process including formulation and implementation.
4. To comprehend the significance of strategic evaluation and control in monitoring the effectiveness of these implemented
strategies.
Learning Outcomes
Upon successful completion of the Strategic management course, students should be able to:
1. Explain the theoretical foundations of strategic management and describe the strategic management process and differentiate
between strategy and tactics.
2. Assess various forms of strategy and determine their suitability in different organizational contexts.
3. Conduct environmental analysis using appropriate tools and techniques.
4. Apply evaluation and control measures to assess the performance and effectiveness of implemented strategies.

CURRICULUM DETAILS
UNIT-I
Introduction to Strategic management: nature, importance, evolution, and scope; strategic management process; strategy
and tactics; forms of strategy; hierarchy of strategic intent; building company's vision, core competence-meaning and
purpose.
UNIT-II
Concept and components of environment; environmental scanning techniques; general environment (PESTEL analysis),
competitive environment (5 forces analysis); methods and techniques used for organizational appraisal; value chain analysis,
Resource Based Value; critical success factor
UNIT-III
Strategic analysis and choice: corporate level analysis (BCG, GE 9 cell matrix), corporate level strategies (stability,
expansion, retrenchment, combination), business level strategies; competitive advantage, gaining sustainable Competitive
advantage, Porter's framework of competitive strategies (differentiation, cost leadership and focus).
UNIT-IV
Strategic Implementation; strategic evaluation and control: concept, types and process; organizational structure and strategy
as implementation-control tool; strategic leadership; corporate culture; 7S framework of Mckinsey, balanced score card,
triple bottom line.

INTERNSHIP (2 CREDITS)
Students shall have to undergo 2 - 3 weeks of internship in any sector/ company/ organization selected by college. This
internship will provide opportunity to students to understand the corporate world better, be a good team player, understand
what their customers and clients require from them in addition to prepare them for better placement opportunity. In other
words, this will help students to gain experimental knowledge of the subject taught in the class room
Based on this internship the students shall be required to prepare/write and submit a Project Report/Log Book/ Tour Dairy
to the concerned department of their college, soon after the completion of the internship. The evaluation of the Project
Report/Log Book/ Tour Dairy shall be made as per the NEP, 2020 guidelines issued by University of Kashmir

SUGGESTED READING:
REFERENCES
1. Dess and Miller, Strategic management, Tata McGraw Hill.
2. Budhiraja, S.B. and Athreya, M.B: Cases in Strategic management, Tata McGraw Hill.
3. Thormson and Strickland: Strategic Management, McGraw Hill.

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