Course Code: BCA 302

Course Name:
Data Ware Housing and Data Mining

Credits : 4
Question No. 1 should be compulsory and cover
the entire syllabus.

There should be 10 questions of short answer type

of 2.5 marks each, having at least 2 questions from
each unit.
Apart from Question No. 1, rest of the paper shall
consist of four units as per the syllabus.

Every unit should have two questions to evaluate

analytical/technical skills of candidate.

However, student may be asked to attempt only 1

question from each unit.

Each question should be of 12.5 marks, including its sub

parts, if any.
LEARNING OBJECTIVES:
In this course, the learners will be able to develop expertise related to
the following:-

1. To understand the basic principles, concepts and

applications of Data warehousing and ELT tools.
2. Differentiate Online Transaction Processing (OTP) and
Online Analytical Processing (OAP)
3. To understand the Data Mining Process, Technologies &
Rules, platform tools and data pre-processing or data
visualization techniques.
4. Identifying business applications of data mining.
5. Develop skills in selecting the appropriate data mining
algorithm for solving practical problems.
PRE-REQUISITES:

1. Discrete Mathematics
2. Information System Concept
COURSE OUTCOMES (COs)
1. Understand the various component of Datawarehouse
2. Appreciate the strengths and limitations of various data
mining and data warehousing models
3. Critically evaluate data quality to advocate application
of data pre processing techniques.
4. Describe different methodologies used in data mining
and data ware housing.
5. Design a data mart or data warehouse for any
organization
6. Test real data sets using popular data mining tools such
as WEKA
UNIT–I
Chapter/Book Reference: TB3[Chapters - 1,2,3]

Introduction to Data Warehousing:

• Overview,
• Difference Between Database System And Data Warehouse,
• The Compelling Need For Data Warehousing,
• Data Warehouse – The Building Blocks:
• Defining Features,
• Data Warehouses And Data Marts,
• Overview Of The Components,
• Three Tier Architecture,
• Metadata In The Data Warehouse.
UNIT–I

ETL tools: -
Defining The Business Requirements:
Dimensional Analysis,
Information Packages – A New Concept,
Requirements Gathering Methods,
Requirements Definition:
Scope And Content
TEXTBOOKS:

TB1. Kamber and Han, “Data Mining Concepts and

Techniques”, Third edition, Hartcourt India
P.Ltd.,2012.

TB2.Pang-Ning Tan, Michael Steinbach, Vipin Kumar,

“Introduction to data mining”, Pearson education,
2006

TB3. Paul Raj Poonia, “Fundamentals of Data

Warehousing”, John Wiley & Sons, 2004
REFERENCEBOOKS:
RB1. Ashok N. Srivastava, Mehran Sahami, “Text Mining Classification,
Clustering, and Applications”, Published by Chapman and Hall/CRC1st
Edition, June 23, 2009

RB2. Ian H., Eibe Frank, Mark A. Hall, Christopher Pal “Data Mining:
Practical Machine Learning Tools and Techniques” Published by Morgan
Kaufmann; 4th edition ,December 1, 2016

RB3. G. K. Gupta, “Introduction to Data Mining with Case Studies”, PHI, 2006

RB4. Alex Berson and Stephen J.Smith, “Data Warehousing, Data Mining &
OLAP”, Tata McGraw Hill, 1 July 2017

RB5. Shmueli, “Data Mining for Business Intelligence : Concepts, Techniques

and Applications in Microsoft Excel with XLMiner”,Wiley Publications
Imagine a company that wants to understand its customers
better.

They collect a lot of data about their customers like

• what they buy,

• where they live, and
• what they like.
Data Warehousing is like
building a giant,
organized library to store all this data.

It's a place where

the company can easily find and access
any piece of information they need.
Data Mining is like hiring a detective
to go through the library and
find clues and patterns.

The detective looks for things like:

•Which products are most popular?
•Who are the most valuable customers?
•What marketing campaigns are most effective?
By using data mining techniques,

the company can discover valuable insights

from the data stored in their warehouse.

This helps them make better decisions about

things like
• product development,
• marketing strategies, and
• customer service.
In a nutshell,

data warehousing is about organizing data,

and

data mining is about extracting useful

information from that organized data.
Data warehousing is a critical component of modern
data management and analytics strategies.

It involves the collection, storage, and management of

large volumes of data from various sources,
enabling organizations to analyze and
derive insights that drive decision-making.
A data warehouse is a centralized repository that allows
organizations to store, manage, and analyze data from
multiple sources.

Unlike traditional databases, which are optimized for

transactional processing, data warehouses are designed
for query and analysis, making them ideal for business
intelligence (BI) applications.

Data warehouses consolidate data from disparate

sources, transforming it into a format suitable for
analysis and reporting.
What is Data Warehousing?
A data warehouse is a
centralized repository that allows organizations
to store,
manage, and
analyze data from multiple sources.

Unlike traditional databases,

which are optimized for transactional processing,
data warehouses are designed for query and analysis,
making them ideal for business intelligence (BI) applications.

Data warehouses consolidate data from disparate sources,

transforming it into a format suitable for analysis and reporting.
Key Components of Data Warehousing

Data Sources: These are the various

systems and applications from which data is
extracted.

Sources can include operational databases,

CRM systems, ERP systems, and external
data feeds.
ETL Process: ETL stands for Extract,
Transform, Load.

This process involves

extracting data from source systems,
transforming it into a suitable format,
and loading it into the data warehouse.

ETL tools play a crucial role in

ensuring data quality and consistency.
Data Storage:

Data warehouses typically use

a star or snowflake schema
to organize data.

This structure allows for

efficient querying and reporting,
enabling users to analyze data across different
dimensions.
Data Access Tools:
These tools allow users
to query and analyze data
stored in the warehouse.

Common tools include

SQL-based query languages,
BI tools, and
reporting software.
5.Metadata:
Metadata provides information
about the data stored in the warehouse,
including its source,
structure, and
meaning.

This is essential for data governance and

ensuring users can effectively utilize the data.
Benefits of Data Warehousing

•Improved Decision-Making:
By providing a centralized view of data,
data warehouses enable organizations to make
informed decisions based on comprehensive analysis.
Enhanced Data
Quality: The
ETL process
helps ensure that
data is cleaned,
transformed, and
standardized,
leading to higher
data quality.
Historical
Analysis: Data
warehouses
store historical
data, allowing
organizations to
analyze trends
over time and
make forecasts.
Performance Optimization: Data warehouses are optimized for
read-heavy operations,
allowing for faster query performance compared to traditional databases.
Difference between
Database System
and
Data Warehouse
Definition
Database System
A Database System is a software application
that allows users
to create,
read,
update, and
delete data in a structured format.

It is primarily designed for transaction processing and supports

real-time operations.

Database systems are optimized for speed and efficiency in

handling a large number of short online transaction processing
(OLTP) queries.
Definition
Data Warehouse
A Data Warehouse, on the other hand,
is a centralized repository designed for analytical
processing and reporting.

It stores large volumes of historical data from various

sources, making it suitable for Online Analytical
Processing (OLAP).

Data warehouses are optimized for complex queries

and data analysis, enabling organizations to derive
insights from their data over time.
Purpose
Database System
The primary purpose of a Database System is to manage
day-to-day operations and transactions.

It is used for applications

that require immediate data retrieval and updates,
such as customer relationship management (CRM) systems,
e-commerce platforms, and
banking applications.
Data Warehouse
The main purpose of a Data Warehouse is
to support business intelligence activities,
including data analysis,
reporting, and
decision-making.

It aggregates data from multiple sources,

allowing organizations to perform complex queries and
generate insights that inform strategic decisions.
Data Structure
Database System
Database Systems typically use
a normalized data structure
to minimize redundancy and
ensure data integrity.

This structure is ideal for transaction-oriented applications

where data consistency is critical.
Data Structure

Data Warehouse
Data Warehouses often employ a denormalized data structure,
such as star or snowflake schemas,
to optimize query performance.

This structure allows

for faster data retrieval and
is designed to handle large volumes of data
for analytical purposes.
Users
Database System
The primary users of Database Systems are
operational staff,
such as
data entry personnel and
customer service representatives,

who require immediate access to current data

for day-to-day operations.
Data Warehouse
Data Warehouses are primarily used
by data analysts,
business intelligence professionals, and
decision-makers

who need to analyze historical data and

generate reports for strategic planning.
Data Warehouse
Data Warehouses are primarily used by data
analysts,
business intelligence professionals, and
decision-makers

who need to analyze historical data and

generate reports for strategic planning.