Presentation GE
Presentation GE
Presentation GE
GE (GENERAL ELECTRC)
GE, is an American multinational conglomerate corporation. Headquartered in Fairfield, Connecticut, United States Founder(s)Charles Coffin, Edwin Houston, Elihu Thomson, Thomas Edison Founded in 1892 In 2011, Fortune ranked GE the 6th largest firm in the U.S.as well as the 14th most profitable. Other rankings for 2011 include #7 company for leaders (Fortune), #5 best global brand ( Interbrand ), #82 green company (Newsweek), #13 most admired company (Fortune), and #19 most innovative company (Fast Company)
REVERSE INNOVATION
Reverse innovation refers to the process wherby goods are developed as in expensive models to meet the need of developing nation such sa battery operated medical instruments in countries with limited infrastruvture and then repackaged as low-cost innovative goods for Western buyers. GE is now selling an ultra-portable electrocardiograph machine in the U.S. at an 80% markdown for similar products. The machine was originally built by GE Healthcare for doctors in India and China.
REVERSE INNOVATION
GEs sales outside the U.S. rose to $97 billion, or more than half annual revenue, last year from $4.8 billion, or about 19 percent, in 1980. The unit this year announced products including a $1,000 hand-held electrocardiogram device in India and a $15,000 PC-based ultrasound machine in China.
What ge is doing
Double its investment in clean R&D Increase revenues from ecomagination product Reduce its greenhouse gas (GHG) emissions and improve the energy efficiency of its operation
R&D PIPELINE
RENEWABLE INITIATIVES 1. WIND ENERGY 2. HYDROGEN ENERGY 3. Geothermal and waste heat 4. Cleaner Coal
Transportation initiative Water use and purification initiative Energy efficiency initiative Solid oxide fuel cell