GOVERNMENT OF KARNATAKA

DEPARTMENT OF HORTICULTURE

Directorate of Horticulture Lalbagh, Bangalore-04

Introduction
Horticulture is a significant and upcoming sector in Karnataka. Horticulture has proved to be the best diversification option for agricultural land use, because of assured and the remunerative returns to the farmers. The diverse agro-climatic conditions prevailing in the state are quite congenial for growing different Horticulture crops, successfully, almost throughout the year. The usefulness of Horticulture has been specially felt in scanty rainfall and drought prone areas of the state, as several perennial Horticulture crops provide an effective drought proofing against the odds of the nature and assure the farmers satisfactory returns even during the years of deficit rainfall. This is the reason why Horticulture crops are fast replacing agriculture crops in dry tracts of the state. Another important benefit that the farmers can avail is related to value addition of several Horticulture produce, which offers very good scope for meeting the needs of different strata of consumers. With the onset of protected cultivation and consequent high quality produce, the horizons of export have greatly been expanded, offering unlimited scope to hi-tech farmers in the state. Of late, in response to the increasing awareness for nutritional security, consumption of protective foods such as fruits and vegetables has greatly increased and this has helped to hike the production process. The aesthetic needs of the people are also warranting for expanding the demands for flowers and their products, resulting in an incredible boost for floriculture, be traditional or hi-tech. With all these developments that are taking place, the Horticulture in the state has opened new vistas of hopes and bright future for the farmers of the state.

ACTIVITIES OF THE DEPARTMENT

Area expansion under horticultural crops based on agroclimatic zones.

Dissemination of advanced

horticultural technology. materials.

Production and distribution of quality planting

horticultural crops.

Technical guidance for availing credit facilities for Organizing effective plant protection programmes. Facilitating activities for post harvest handling and
marketing.

For all round Development of Horticulture. Dr. M.H. Marigowda the then Director of Horticulture adopted the idea of 4 limb of approach for sound and balanced horticulture. 1st limb Department of Horticulture. For Scientific, technical and inspiritational 2nd limb Mysore Horticulture society for publicity propaganda and education 3rd limb Nurserymen Co-operative Society for supply of A to Z in puts 4th limb Horticulture Produce Marketing Co-operative Society. For handling of A to Z outputs. Among them Department of Horticulture is already well equipped for improvement of other 2 limbs that is Nurserymen Co-operative Society and HOPCOMS project has been proposed

GOVERNMENT OF KARNATAKA

DEPARTMENT OF HORTICULTURE

NATIONAL HORTICULTURE MISSION

Directorate of Horticulture Lalbagh, Bangalore-04

Objectives
i) To provide holistic growth of the horticulture sector through an area based regionally differentiated strategies ii) To enhance horticulture production, improve nutritional security and income support to farm households; iii) To establish convergence and synergy among multiple on-going and planned programmes for horticulture development; iv) To promote, develop and disseminate technologies, through a seamless blend of traditional wisdom and modern scientific knowledge; v) To create opportunities for employment generation for skilled and unskilled persons, especially unemployed youth;

Financial outlay for National Horticulture Mission 2005-06

Sl. No.
1 2 3 4 5 6 7 8 9 Fruits

Subject
.

Rs. in Lakhs
635.60 1099.20 393.50 471.90 140.50 454.60 663.00 560.80 62.00 1770.00 273.00 719.60 141.20 650.00 487.00 8521.78

Vegetables . Spice Crops Cashew .. Cocoa Floriculture ... Plant Protection . Aromatic crops Mushroom .

10 Organic Farming .. 11 Integration of Biotechnology 12 Farms and Nurseries . 13 14 15 HRD & Training .. Post Harvest Management & Marketing.. Mission Management .. Grand Total

Districts for operation of National Horticulture Mission

Districts approved earlier

Revised districts for which GOI approval is awaited

1 Bangalore (Urban) 2 Bangalore (Rural) 3 Kolar 4 Tumkur 5 Chitradurga 6 Dakshina Kannada 7 Kodagu 8 Udupi 9 Mysore 10 Shimoga 11 Uttara Kannada 12 Mandya 13 Chamarajanagara

1 2 3 4 5 6 7 8 9

Bangalore (Rural) Kolar Tumkur Chitradurga Dakshina Kannada Kodagu Udupi Mysore Belgaum

10 Bijapur 11 Bagalkot 12 Gulbarga 13 Hassan 14 Koppal

Progress of Developments of activities under National Horticulture Mission

Karnataka State Horticulture Mission Agency, a Registered Society as per the registration of societies act has been registered on 30-06-2005. First meeting of State Executive Committee held on 2909-2005. Government of India approved the Action Plan for Rs. 85.21 Crores and released 41 Crores by 24-11-2005. Representation by the farmers, Legislators of Northern Karnataka to include Northern Karnataka Districts.

 Revised Action Plan submitted to GOI on 08-12-2005 approval awaited. At the State Level, the department of Horticulture has prepared Operational Guidelines and District Action Plan. Budget released to the districts as per the district action plan. In the meeting held with the representatives of Co-operative/Private Organization by the Principal Secretary Agriculture and Horticulture proposals under NHM for Rs.95 crores has been received.

Project Proposals under NHM

1. Budget earmarked under NHM during 2005-06: Rs. 85.21 Crores Budget released during 2005-06: Rs. 41.55 Crores.

2.

3.

Projects sent to GOI for approval : No of Projects: 6 Total Cost: Rs. 95 Crores Projects cleared at the State Level: No of Projects: 12 Total Cost: Rs. 2.25 Crores

4.

PROJECTS UNDER VERIFICATION OF TECHNICAL SUPPORT GROUP (TSG)

SLNO Name of the Project Implementing Agency Institute of Agriculture Technologies, Bangalore. University of Agricultural Services, Dharwad HOPCOMS, Mangalore Cost of Project (Rs. In lakhs) 20.00

Establishment of leaf and tissue analysis laboratory Development of infrastructures of Demonstration of Technologies for Higher Productivity in Horticultural Crops and HRD Programme Over all Development and Face Lift of Dakshina Kannada

2*

314.62

195.00

Infrastructure and development UAS, Bijapur programme

437.445

Proposals for overall development of HOPCOMS, Horticulture for selected activities of Gulbarga National Horticulture Mission. Integrated development of Horticulture Karnataka Grape in Northern Karnataka for selected Growers activities of National Horticulture Association, Mission Bijapur Proposal for post harvest programmesHOPCOMS, Bellery Proposals for overall development of Souhardha Horticulture for selected activities of Sangha, Bijapur National Horticulture Mission. Proposals for overall development of Kittur Rani Horticulture for selected activities of Channamma National Horticulture Mission. College, UAS Dharwad Proposals for overall development of HOPCOMS, Horticulture for selected activities of Bijapur National Horticulture Mission. TOTAL

519.00

1237.87

7 8

6.55 567.75

292.71

10

463.00

4053.945

* Abstracts of projects and budget at various centres of University of Agricultural Sciences, Dharwad under NHM

PROJECTS SUBMITTED TO THE NATIONAL HORTICULTURE MISSION, NEW DELHI FOR APPROVAL 1. UPGRADATION OF TRAINING CENTERS OF THE DEPARTMENT OF HORTICULTURE UNDER NHM HRD PROGRAMME. 2. STRENTHENING OF THE NURSERYMEN CO-OPERATIVE SOCIETY LIMITED. 3. PROPOSAL FOR DEVELOPMENT AND STRENTHENING OF HOPCOMS, LALBAGH, BANGALORE. 4. CREATION OF COLD CHAIN FACILITY AT BIJAPUR UNDER NHM ASSISTANCE BY KAPPEC. 5. ESTABLISHMENT OF HI-TECH FLORICULTURE PARK, HORTICULTURE RESEARCH AND TRAINING CENTRE AT BELAGUM. 6. STRENGTHENING OF HOPCOMS FOR ORGANISED MARKETING OF FRUITS &VEGETABLES BY KHF, BANGALORE.

UPGRADATION OF TRAINING CENTERS UNDER NHM - HRD

1. OBJECTIVES
1) 2) 3) To Training departmental gardeners at three training centers of the State. These Training centers will be an information center for farmers and officers. Further the facilities will be extended to train officers and staff.

2.AREA OF OPERATION
1) 2) 3) Siddapura Horticulture Training Center, Uttara Kannada district. Lalbagh Horticulture Training center, Lalbagh, Bangalore. Munirabad Horticulture training center, Koppal districts.

Date of Commencement :- March 2006. Duration of training : 6 months Number of trainings : 2 per year Number of Gardeners : 25

3. PROJECT COST
Rs. 33.00 lakhs @ Ra.11.00 lakhs per training center. a) Support to institution for strengthening infrastructure Rs.6.00 Lakhs b) Operational Support Rs.5.00 Lakhs Total Rs.11.00 Lakhs

HORTICULTURE TRAINING CENTER, LALBAGH, BANGALORE FINANCIAL DETAILS OF THE PROJECT A) Infrastructures Up gradation of existing Lecture Hall 0.50 Lakhs. Improvement of existing kitchen and dining hall 0.50 Lakhs Improvement of existing Bath rooms 1.00 Lakhs. Installation of Solar water heating system 0.80 Lakhs. Improvement of existing toilets 0.30 Lakhs. Renovation of existing store house 2.00 Lakhs. Improvement of Dormitories (2) 0.50 Lakhs. Miscellaneous _ Name board, Pipelines etc. 0.40 Lakhs. Total 6.00 Lakhs.

b). OPERATIONAL COST

Over Head projector and screen etc. 0.50 lakhs. Tables, chairs with supporting trays and writing pad for lecture hall. 0.80 Lakhs. Audio system with Wireless micro phone 0.50 Lakhs. Demonstration inputs pro trays, seeds, plants, tools etc 0.50 Lakhs. Field visits and study tour 0.80 Lakhs. Library Inputs Books, Tables etc. 0.60 Lakhs. Power back up - UPS + accessions. 0.30 Lakhs. Miscellaneous-Camera, Boards, etc. 1.00 Lakhs Total 5.00 Lakhs

PROPOSAL FOR HRD PROGRAMMES UNDER NATIONAL HORTICULTURE MISSION

PROJECT OBJECTIVES ARE AS UNDER

The Main objectives of HRD under mission programme are To impart training to farmers, extension personnel for better transfer to technology and to improve the knowledge and skill. Conducting exposure visits to farmers and extension personnel. Conducting gardeners training courses. Deputing officers to different countries for need based trained programme to strengthen the knowledge and for better implementation of the programmes. Conducting specialized training programme to department officers Conducting training to entrepreneurs at State Agriculture University and ICAR institutes. PROJECT AREA: The Programme will be implemented in all the 27 Districts of the State.

COMPONENTS OF THE PROJECT 1. Training cum visit of farmers outside the State: Date of Commencement: (May 2006)
Under this programme a total number 675 farmers will be trained with the budget allocation of Rs.16.88 lakhs. The duration of the training 7 days and the farmers are to be deputed to the neighboring State of Horticulture importance. Each farmer will be provided with Rs.2,500/-. The details of expenditure to be incurred per trainee under this programme is as follows:

2. Training to officers about modern technological advances in Horticulture: Date of Commencement: (August 2006) a) Trainers at the level of project officers, district Horticulture Officers and extension workers will be deputed by Directorate of Horticulture to train them is various ICAR institutes in and outside the State. Under this programme, 30 officers will be trained with the budget allocation of Rs. 3.00 lakhs. Amount allocated to each trainee is Rs. 10,000/-. The training cost includes fees, transportation Boarding, etc. the details of expenditure to be incurred per trainee under this programme is as follows. Officers from the cadre of Assistant Horticulture Officer to DDH will be deputed to various ICAR institutes, University of Agriculture Sciences, Bangalore, Dharwad, CPCRI, etc.

b)

c)

3. Training to Entrepreneurs at State Agriculture Universities & ICAR Institutes. Date of Commencement: (September 2006) a) Under this programme 13 entrepreneurs will be trained with the budget allocation of Rs.2.36 lakhs. b) c) Duration of training is 3 months. The minimum qualification prescribed for Entrepreneur training is Higher secondary.

4. Training to Gardeners: Date of Commencement: (August 2006) a) Gardeners who have a minimum qualification of class VIII (Middle) standard are trained under this to upgrade their knowledge and skill in horticulture sector. b) Under this 25 gardeners in each batch will be trained for 6 months at Horticulture Training Centre, Lalbagh and Horticulture Training Centre, Siddapura, Uttara Kannada, Horticulture Training Centre Munirabad. Each training center twice in a year. Annually 50 gardeners will be trained in each training center in two batches.

c)

SLNO

PARTICULARS

AMOUNT (Rs. In Lakhs)

Stipend @ Rs.800/- p.m. (6 Months) for 50 gardeners Course Material (two batches) @ Rs. 12,500/per batch Support to institute for strengthening infrastructure (one time) Operational Support

2.4

0.25

5.00

6.00

Total

13.65

5. Deputing officers for abroad training: Date of Commencement: (September 2006) a) Under this programme 20 officers will be trained with the budget allocation of Rs.60.00 lakhs. b) The cost of training per candidate is Rs. 3.00 lakhs which includes traveling, food and accommodation, course fee, etc. 6. Training to farmers involving Government sector/Private & NGOs: Date of Commencement: (August 2006) a) Under this training programme 1100 farmers will be trained with the budget allocation of Rs. 16.50 lakhs. b) The duration of the training will be 3 to 5 days. c) The D.D.H. of the concerned district should contact the nearest Agriculture University / Private Organization for arrange training.

7. Specialized training programme in horticulture:

Date of Commencement: (August 2006) a) In order to expose Department officers for need based training programme to strengthen their knowledge these officer will be deputed to different organization like U.A.S. I.I.H.R, CPCRI, etc to under go training for a period 7-10 days is batch of 25 members. Totally 50 officers will be trained with the total budget allocation of Rs. 1.50 lakhs. b) Need based training programmes especially on post harvest technology, marketing aspects, IPM and other export oriented training will be given to the officers. c) Under this programme the cost incurred will be Rs.3,000 per trainee.

Component

Estimated Cost / Unit Cost

Target Phy (No) Fin (in Lakhs) 675 1100 16.88 16.50

Training cum visit of farmers @ Rs.2,500 per outside state for 7 days farmer Training to farmers involving @ Rs. 1,500 per Govt/Private agencies and farmer NGOs for 3-5 days Training to gardeners at Lalbagh Training Centre, Munirabad and Siddapura training Center a) Upgradation of Training @ Rs.11 lakhs per Centers training center b) Training to Gardeners @ Rs.2.64 lakhs per training center

3 150

33 7.92

Component

Estimated Cost / Unit Cost @ Rs.18.120 per Candidate

Target Phy (No) Fin (in Lakhs) 13 2.36

Training to entrepreneurs at state Agricultural University and ICAR institutes for 3 monts Training to to officers about modern Technological Advances in Horticulture Deputing Officers for abroad Training

@ Rs. 10,000 per Candidate @ Rs.3.00 lakhs per officers

30

20

60

Specialized training @ Rs.3,000 per programme in trainee Horticulture for Officers Total

50

1.50

2041

141.16

HORTICULTURE TRAINING CENTER, SIDDAPURA

FINANCIAL DETAILS OF THE PROJECT A) Infrastructures Construction of trainees Hostel. 5.00 Lakhs. Repairs to existing teaching hall 1.00 Lakhs. Total (a) 6.00 Lakhs. B) Operational Support. Chairs with writing systems, 0.50 Lakhs, Digital Camera, Display boards, White boards 0.47 Lakhs. Power back up UPS ). 0.15 Lakhs. Installation of solar water heating system 0.50 Lakhs. Rice cooking boiler, water filter 0.14 Lakhs Study tour, Field visit 0.60 Lakhs. Library books and teaching materals 0.50 Lakhs. Implements and tool kits 0.55 Lakhs. Cooking utensils, beds 0.55 Lakhs. Honorarium to guest lectures 0.05 Lakhs. Xerox Machine 0.25 Lakhs. Laying out demonstration plots 0.25 Lakhs. Contingency 0.49 Lakhs Total 5.00 Lakhs

HORTICULTURE TRAINING CENTER, MUNIRABAD

A) Infrastructures Training hall renovation Kitchen Room com Dinning hall Improvement Dormitory hall upgradation Improvement of existing Toilet and Bath Room. Construction of 2 toilets and One Bath Room Installation of Solar water heating system Drilling of Bore well with Accessories White washing/coloring of class room, Dormitory Kitchen, toilet, Bath rooms and office room Purchase and utensils for Kitchen and class room Partial installation of chain link mesh/cement hallow brick compound Total 0.50 Lakhs. 0.40 Lakhs. 1.60 Lakhs. 0.15 Lakhs. 0.45 Lakhs. 0.40 Lakhs. 0.60 Lakhs. 0.25 Lakhs. 0.40 Lakhs. 1.25 Lakhs. 6.00 Lakhs.

B. OPERATIONAL COST Overhead Projector 0.40 Lakhs. Digital Camera and etc. 0.20 Lakhs. Chair with Supporting Trays 0.10 Lakhs. Cordless Microphone 0.01 Lakhs. Library facilities with Farm information center 0.30 Lakhs. U.P.S with full Back up 0.15 Lakhs. Poly house construction with Drip System 0.70 Lakhs. Shade net construction 0.40 Lakhs. Ground Nursery Development 0.30 Lakhs. Purchase of seeds, Seen Samples, planting materials, pro-trays etc. 0.50 Lakhs. White Board and marker sets 0.50 Lakhs. Placement tour, Study Tour, field visits and Guest lectures, Krushi Mela etc. 0.80 Lakhs. Construction of Vermi- compost pits 1.00 Lakhs. Total 5.00 Lakhs

THE NURSERYMENT CO-OPERATIVE SOCIETY LIMITED (A wing of Horticulture Department)

STRENTHENING OF THE NURSERYMEN CO-OPERATIVE SOCIETY LIMITED (A WING OF HORTICULTURE DEPARTMENT ) Under the National Horticulture Mission (NHM)

Objectives
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. To promote and encourage development of Horticulture and Nursery business. To supply the genuine and healthy plants and seeds to the consumer. To supply Horticulture inputs like manure, fertilizer, chemicals, implements and other requisites. To import the latest and rare varieties of plants and seeds. To help the Nursery by latest imparting development in propagation and other Horticultural aspects etc. To provide technical information to the public. To undertake landscaping works to the Government and Private organization and the general public. To undertake Horticulture and Horticulture related works like construction of greenhouses, shade net house, fountains beatification works etc. To undertake consultancy services for the preparation of projects, providing technical know-how on different aspects of Horticulture and marketing. To serve as a single window Agency for both supplies and services of horticulture and allied works.

BACK GROUND OF THE ORGANISATION

The Nurserymen Co-operative Society was established during 1964 by Dr. M.H. Marigowda the then Director of Horticulture as a wing of one of the Department of Horticulture. Additional Director of Horticulture fruits is the president, and elected group of Nurserymen are the Board of Directors. Total Number of members 533 numbers paid up sahre capital Rs. 9.87 lakhs.

Year wise Breakup (Rs. in lakhs)

Sl. No. 1 2 Infrastructure creations Establishment of retail outlets at Bangalore Mahanagara Palike Opening of branches at North Karnataka and New Delhi. Establishment of Mobile Garden Care Unit in Bangalore Operational cost Total 2006-07 85.00 2007-08 30.00 2008-09 -

30.00

40.00

60.00 185.00

40.00 100.00

35.00 35.00

FINANCIAL IMPLICATIONS
Sl.No. Details of the Project 1 INFRASTRUCTURES To create infrastructural facilities at main office Lalbagh like providng chain link mesh, improvement of pathways, Restructuring of Horticulture inputs centre, setting up of rare and exotic plants conservation etc., and establishment of sales unit other then Bangalore. OPERATIONAL COST Establishment of Mobile garden care unit, Strengthening of library, Equipments, transport vehicles and other necessary inputs. Total Cost Amount (Rs. in lakhs) 195.00

125.00

320.00

SCHEDULE OF IMPLEMENTATION OF THE PROJECT

Sl. Details of the Project No. 1 2 Infrastructure creation Establishment of retail outlets at Bangalore Mahanagara Palike (BMP) opening of branches, at Northern Karnataka and New Delhi. Establishment of Mobile Garden Care Unit in Bangalore Others-Miscellaneous. Total 3 years Duration Period 2 years 1 year

3 4

PATERN OF SHARING
Sl. No. 1 2 Details of the Project Amount (Rs. in lakhs) 75% 25% 100% 240.00 80.00 320.00

Organisation contribution National Horticulture Mission Total

BENEFITS OF THE PROJECT

1. The dual purpose of Good Price to the Nurserymen and Best quality to the purchased i.e., The Nursery Business is going to increase. Services to the people by way of designing and execution of landscape and Eco-Friendly gardens through Garden Service Centre. The unique programme- like the mobile Garden Care Unit to fulfill the needs of the plants lovers, Horticulturists for their technical plants and inputs requirements at their door step. The Organization will serve as Single Roof to the farmers, entrepreneurs and other inputs requirements.

2.

3.

4.

GAIN FOR GROWERS AND FOR CONSUMERS

ROLE OF HORTICULTURAL PRODUCERS CO-OPERATIVE MARKETING & PROCESSING SOCIETY LIMITED (HOPCOMS) IN MARKETING HORTICULTURE PRODUCE

PRESENT MARKETING SYSTEM

PRODUCER PRE HARVEST CONTRACTOR WHOLESALER SUB WHOLESALER RETAILER CONSUMER

HOPCOMS BANGALORE EXPERIENCE

* IN THE ABSENCE OF PROPER MARKETING SYSTEM NEITHER THE GROWERS NOR THE CONSUMERS GET BENEFITED THE CO-OPERATIVE SOCIETIES / FARMERS ASSOCIATIONS ARE ONE OF THE IMPORTANT INSTITUTIONS WHICH ARE MEANT FOR THE BETTERMENT OF THE FARMING COMMUNITY * THE DEPARTMENT OF HORTICULTURE WITH A BURNING DESIRE TO END THE AGE OLD EXPLOITATION BY MIDDLEMEN TOOK A VOW NOT TO REST UNTIL AN ALTERNATIVE ARRANGEMENT IS MADE FOR THE MARKETING OF FRUITS & VEGETABLES. * THE RESULT IS THE BIRTH OFHOPCOMS & IT WAS ESTABLISHED IN THE YEAR 1959. *

AIMS AND OBJECTIVES

* TO ENSURE REMUNERATIVE PRICE TO PRODUCERS OF HORTICULTURAL CROPS * TO ENSURE REASONBLE PRICE TO CONSUMERS * TO FREE BOTH PRODUCERS&CONSUMERS FROM THE CLUTCHES OFMIDDLEMEN * TO EXPAND MARKETING & COLD STORAGE FACILITIES PROGRESSIVELY TO PROMOTE HORTICULTURE DEVELOPMENT ON SCIENTIFIC LINES BY PROVIDING NECESSARY INPUTS & TECHNICAL ADVICE *

MANAGEMENT
* THE HOPCOMS IS MANAGED BY A BOARD COMPRISING 15 DIRECTORS * OF THESE, 11 AREELECTED FROM AMONG GROWER MEMBERS ANDFOUR ARE GOVERNMENT NOMINEES * ADDITIONAL DIRECTOR OF THE STATE DEPARTMENT OF HORTICULTURE IS THE MANAGING DIRECTOR * THE SOCIETY HAS 15,000 GROWERS AS MEMBERSAND PAID-UP SHARE CAPITAL IS RS.258.54 LAKHS

HANDLING
*THE SOCIETY IS PRESENTLY HANDLING 90 100 TONNES OF FRUITS & VEGETABLES DAILY *THE FARMERS BRING THEIR PRODUCE DIRECTLY TO THE SOCIETY & TO PROCUREMENT CENTRES *AS SOON AS THE PRODUCE IS BROUGHT BY THE FARMERS, IT IS GRADED, WEIGHED & CASH PAYMENT IS MADE IMMEDIATELY

RETURN TO GROWERS
* ANALYSIS OF THE PRICE OBTAINED BY THE FARMER INDICATES THAT TRANSACTIONS MADE BY GROWERS THROUGH REGULATED / WHOLESALE MARKETS OF APMC FETCHED THEM ABOUT 43% OF THE PRICE PAID BY THE CONSUMER WHEREAS HOPCOMS IS PAYING 70 75% OF THE CONSUMERS PRICE TO THE GROWERS * BESIDES, THE CONSUMERS ABOUT 18% LESS ON PURCHASES SOCIETYS RETAIL OUTLETS THAN OTHER MARKETING CHANNELS / ARE PAYING THROUGH THROUGH SHOPS

PROCUREMENT CENTRES
TO AVOID LOSSES DURING THE TRANSPORTATION AND TO SAVE TIME OF THE FARMERS, THE SOCIETY HAS OPENED 10 PROCUREMENT CENTRES IN THE GROWING AREAS * THE PRODUCE OF THAT AREA IS EITHER COLLECTED FROM THE MEMBERS FIELD OR THE GROWERS BRING THEIR PRODUCE DIRECTLY TO PROCUREMENT CENTRES * THE MATERIAL SO PROCURED AREA TRANSPORTED TO CENTRAL GODOWNS FROM WHERE IT IS SUPPLIED TO THE RETAIL OUTLETS AND TO THE VARIOUS INSTITUTIONS *

RETAIL OUTLETS
* HOPCOMS SO FAR HAS OPENED 318 RETAIL OUTLETS ITS AREA OF OPERATION IN

* BANGALORE, BEING THE MAJOR CONSUMING AREA HAS GOT 278 RETAIL OUTLETS WHICH PROVIDES FRESH SUPPLIES TO THE CONSUMERS IN THE CITY FOR THE OPENING OF RETAIL OUTLETS, THE SITES HAVE BEEN PROVIDED BY THE RESPECTIVE CORPORATIONS / MUNICIPALITIES / DEVELOPMENT AUTHORITIES ON LEASE BASIS AT NOMINAL CHARGES * THE RETAIL OUTLETS ARE BEING MANAGED BY THE SALESMAN WHO ARE EMPLOYEES OF HOPCOMS *

RETAIL OUTLETS
* AS AN INCENTIVES, THEY ARE ALLOWED TO ABSORB DRIAGE & DAMAGE TO THE EXTENT OF 3.7% OF THE VALUE BESIDE WAGES. EVERY DAY THE SALESMEN WILL REMIT THE SALE PROCEEDS OF THE PREVIOUS DAY AND COLLECT THE MATERIALS REQUIRED FOR THE DAYS SALES * THE SUPPLIES TO RETAIL OUTLETS ARE BEING MADE THROUGH THE 19 OWN & 40 HIRED VEHICLES MOBILE SALES OF FRUITS & VEGETABLES ARE BEING ARRANGED THROUGH SOCIETYS VEHICLES AT THE PLACE WHERE HOPCOMS DOES NOT HAVE ITS RETAIL OUTLETS * *

OTHER ACTIVITIES
* THE SOCIETY HAS SET UP A UNIT FOR PREPARING FRESH FRUIT DRINKS OUT OF FRUITS LIKE BANGALORE BLUE GRAPES, MANGO, ORANGE ETC. * IT IS SELLING THE SAME TO THE GENERAL PUBLIC AT A REASONABLE PRICE OF RS.5/- PER 200 ML BOTTLES THROUGH ITS RETAIL OUTLETS & THROUGH DISPENSERS LOCATED AT IMPORTANT PLACES * THE SOCIETY HAS OPENED CENTRES AT ITS PROCUREMENT CENTRES FOR SUPPLY OF MANURES, FERTILISERS, PLANT PROTECTION CHEMICALS, GARDEN IMPLEMENTS, SEEDS, ETC. IN ORDER TO HELP THE GROWER MEMBERS

TURNOVER
HOPCOMS TURNOVER IS RS.48 CRORES & 943 EMPLOYEES ARE WORKING

EXPORTS
* KARNATAKA IS ALSO NOT LAGGING BEHIND IN EXPORT OF AGRICULTURAL COMMODITIES * AGRICULTURAL EXPORTS FROM KARNATAKA DURING THE YEAR 2003-2004 RS.2688 CRORES

WAS

FUTURE PROGRAMMES
* EXTENSION & TRAINING ON HI-TECH HORTICULTURE * STRENGTHENING & DEVELOPMENT OF EXISTING HOPCOMS * EXPANDING THE ACTIVITIES OF HOPCOMS TO THE ENTIRE STATE * CREATING POST HARVEST INFRASTRUCTURES LIKE COLLECTION CENTRES, CENTRAL GODOWN, GRADING, WASHING, WAXING, PRE-COOLING UNITS, COLD STORAGE, INTERMEDIATE COLD STORAGE, RETAIL OUTLETS, PROCESSING UNITS & EXPORT HOUSE * PARTICIPATING IN NATIONAL & INTERNATIONAL TRADE FAIRS * TO TAKE UP EXPORT OF FRUITS & VEGETABLES

HOPCOMS LALBAGH BANGALORE-04 1 Title of the project Development and strengthening of HOPCOMS Lalbagh Bangalore 2 Submitted by HOPCOMS Lalbagh Bangalore Through Director Of Horticulture Govt.of Karnataka.Bangalore-04 3 Salient feature of the Project Providing proper marketing facilities to the farmers&consumers under co-operative sector 4 Components of the project 1.Central Godown 2.collection/Input center 3. Retail outlets 4. Transportation vehicles 5. Computerisation 6.Super Market 7. Upgradation of outlets

Physical and finacial implications 1.Central Godown 2.collection/Input center 3. Retail outlets 4. Transportation vehicles 5. Computerisation 6.Super Market 7. Upgradation of outlets Rupees five crores only Qty 1 2 94 8 20 3 19

Rs.in Lakhs Amount 100.00 40.00 141.00 40.00 10.00 150.00 19.00 500.00

Patern of sharing NHM contribution

5.00 crores

Benefit of the Project Farmers Consumers Employment genaration Marketing facilites develops

WELCOME TO THE PRESENTATION ON CREATION OF COLD CHAIN FACILITY AT BIJAPUR UNDER NHM ASSISTANCE BY KAPPEC

PROJECT PROPOSAL FOR CREATION OF PRE AND POST HARVEST INFRASTRUCTURAL FACILITIES FOR EXPORT OF GRAPES FROM BIJAPUR DISTRICT

Submitted by :Karnataka State Agricultural Produce Processing & Export Corporation Ltd., #17, Richmond Road, Bangalore 560 025.

GRAPES SCENARIO IN INDIA

SL. NO. 1 2 3 4 STATE ESTD. ESTD. PRODN. IN MTS. AREA IN HA 29,800 12,070 2,400 1,600 45,870 7,79,000 3,07,000 51,700 32,100 11,69,800

MAHARASHTRA KARNATAKA TAMIL NADU ANDHRA PRADESH TOTAL

GRAPES SCENARIO IN KARNATAKA

SL NO 1 VARIETY ESTD. AREA % DISTRICTS GROWING THE IN HA OCCUPATIO VARIETY N 9500 78.71 BELGAUM, BIJAPUR, BAGALKOT, KOPPAL

THOMPSON SEEDLESS & ITS MUTANTS / SELECTION ANAB E SHAHI DILKUSH BANGALORE BLUE OTHERS (SHARAD, FLAME, RED GLOBE ETC.) TOTAL

2 3 4

1396 807 367

11.56 6.69 3.04

BANGALORE, CHICKMAGALUR BANGALORE, MYSORE

KOLAR, KOLAR,

BANGALORE, BIJAPUR, BELGAUM, BAGALKOT

12070

FRUITS WEALTH OF BIJAPUR DISTRICT

FRUIT CROPS GRAPES MANGO LEMON POMEGRANATES BANANA SAPOTA PAPAYA OTHERS TOTAL AREA IN HA 2668 2766 4225 4076 992 613 247 1045 16632 PRODN. IN MTS. 65335 16596 97175 48912 39680 8582 19720 23852 319852

EXPORT POTENTIAL

INDIA HAS BEEN EXPORTING GRAPES SINCE 1991-92. INDIAN GRAPES ARE IN DEMAND IN SEVERAL COUNTRIES. THE QUANTUM OF GRAPES HAS DOUBLED FROM 10800 MTS. IN 1992-93 TO 20,600 MTS. IN 2000-01 & DURING 2003-04 THE QUANTITY OF GRAPES EXPORTED IS 26784 MTS. VALUED AT RS.106 CRORES.

THOMPSON SEEDLESS IS ONE VARIETY OF GRAPE WHICH IS ACCEPTED UNIVERSALLY.

MAJOR IMPORTERS OF GRAPES FROM INDIA ARE U.K., FRANCE, NETHERLANDS, SPAIN, BELGIUM, UAE, SAUDI ARABIA, OMAN, KUWAIT, MALAYSIA, SRI LANKA & BANGLADESH.

KARNATAKA HAVING AROUND 6000 HECTARE UNDER ONE SINGLE VARIETY (THOMPSON SEEDLESS) IN THE DISTRICTS OF BIJAPUR, BELGAUM, BAGALKOT ETC.

PROBLEMS & BOTTLENECKS

* INSUFFICIENT INFRASTRUCTURE FACILITIES REQUIRED FOR HANDLING THE EXPORT OF GRAPES SUCH AS REFRIGERATED VANS, PACK HOUSE, PRECOOLING & COLD STORAGE FACILITIES * INEFFICIENT FARM MANAGEMENT WITH SPECIFIC CORE AND TREATMENT TO OBTAIN EXPORT QUALITY PRODUCE * NON EXISTENCE OF RESIDUE ANALYSIS LABORATORIES IN THE REGION * NON-AVAILABILITY OF TRAINING FACILITIES TO FARMERS TO EDUCATE THEM ABOUT THE PRE & POST HARVEST MANAGEMENT * UNORGANISED MARKETING SYSTEM PREVALENT IN THE REGION

EFFORTS OF KAPPEC

* MOU WITH A LEADING FRUIT EXPORTING COMPANY FROM SECUNDERABAD TO JOIN HANDS TO UNDERTAKE EXPORT OF GRAPES FROM BIJAPUR * IDENTIFYING POTENTIAL FARMERS TO GROW EXPORT QUALITY GRAPES IN ASSOCIATION WITH IIHR, KARNATAKA GRAPE GROWERS ASSOCIATION & SAM AGRI TECH, SECUNDERABAD * CONDUCTING SEMINARS, TRAININGS & FIELD VISITS BY SCIENTISTS OF IIHR & TECHNICAL EXPERTS FROM SAM AGRI TECH TO IDENTIFIED FARMERS FIELDS TO SUPERVISE THE PRE & POST HARVEST FARM MANAGEMENT * TIE-UP WITH THE EXISTING PRE-COOLING & COLD STORAGE FACILITY * SUCCESSFULLY EXPORTED 26.9 MTS. OF THOMPSON SEEDLESS GRAPES TO EUROPE DURING 2003 GRAPE SEASON & DURING 2004 GRAPE SEASON EXPORT OF GRAPES FROM BIJAPUR IS 210 MTS. * DURING 2004 SEASON EXPORTED 27.125 MTS. THOMPSON SEEDLESS GRAPES, 14.400 MTS. BLACK SEEDLESS GRAPES & 34.400 MTS. OF POMEGRANATES FROM KARNATAKA. * PLANNING TO START EXPORTS OF LIME & MANGOES FROM BIJAPUR AREA.

THE PROPOSAL

* TO HARNESS THE VAST EXPORT POTENTIAL AVAILABLE FOR FRESH GRAPES, POMEGRANATE, LIME, MANGO, SAPOTA & BANANA GROWN IN AND AROUND BIJAPUR DISTRICT * TO CREATE REQUIRED INFRASTRUCTURE FACILITIES LIKE PACK HOUSES (2 NOS.), PRECOOLING CHAMBERS (2 NOS.), COLD STORAGE UNITS (3 NOS.) UNDER ONE ROOF EQUIPPED WITH RESIDUE ANALYSIS LABORATORY * TO ORGANISE TRAINING, STUDY TOURFOR FARMERS AND ALSO TO ARRANGE FOR PUBLICITY AND PROPAGANDA PROGRAMMES TO BOOST THE EXPORT OF GRAPES AND OTHER FRUITS.

FINANCIAL IMPLICATION
INFRASTRUCTURE
SL. NO 1 2 3 4 5 PARTICULARS PACK HOUSE PRE COOLING UNITS COLD STORAGE 50 MT. CAPACITY REFRIGERATED VAN RESIDUE ANALYSIS LAB UNITS 2 2 3 1 1 COST / UNIT (RS. IN LAKH) 20 25 50 20 75 TOTAL TOTAL AMOUNT (IN LAKH) 40 50 150 20 75 335

SL. NO

TRAINING & PUBLICITY, STUDY TOUR

PARTICULARS UNITS

TOTAL AMOUNT (IN LAKH) 10 6 15 9

1 2 3 4

TRAINING & VISITS OF FARMERS STUDY TOUR OUTSIDE THE COUNTRY PUBLICITY & PROPAGANDA CONTINGENCY

200 20

SOCIO-ECONOMIC BENEFITS

POSSIBLE TO EXPLOIT VAST EXPORT POTENTIAL, 1ST YEAR 300 MTS., 2ND YEAR 500 MTS., 3RD YEAR 700 MTS., 4TH YEAR 1000 MTS. OF GRAPES * REMUNERATIVE PRICE TO GRAPE FARMERS * IMPROVES ECONOMIC CONDITION OF FARMERS * VALUABLE FOREIGN EXCHANGE TO THE NATION * DIRECT EMPLOYMENT 600 MAN DAYS PER HECTARE * INDIRECT EMPLOYMENT 1000 MAN DAYS PER HECTARE

RECOVERY OF INVESTMENT ON INFRASTRUCTURE Income for the first five years - 497 lakh Investment on infrastructure - 335 lakh Returns over and above the Investment - 162 lakh

FLORICULTURE

1. Title of the Project 2. Submitted by 3. Why Belgaum

: Establishment of Hi-Tech Floriculture Park, Horticulture Research And Training Centre At Belagum : Belgaum Horti & Flori Association, Belgaum : I) Belgaum region enjoys excellent climatic conditions compared to Bangalore and Pune. Belgaum lies between 150 23ll and 16058ll north latitudes and 740 5ll and 75028ll East longitudes. The district is located at an elevation varying from 900 to 4500mts above MSL. The weather in Belgaum is very pleasant, summers are very mildly hot (April to June), Temperature doesnt exceed 350C and winters are cool (November to February). District receives as much as 50 inches of Rain fall annually. Belgaum is called as paradise of a Poor mans Switzerland. II) The land and labour is available in plenty. III) The four way high-way NH4 from Bangalore to Mumbai makes the flower transport very easy. IV) Well connected to distant domestic market like New Delhi, Calcutta, Mumbai, and Chennai etc by trains, Rail and by road. V) Recently daily flights are started from Pune to Dubai and Singapore to boost the floriculture industry, and Pune is hardly 6hours journey from Belgaum. VI) The project has employment generation capacity of 25 workers/ha. The park will offer employment to 600 workers directly and indirectly. VII) This region falls under AEZ for floriculture. VIII) The region has an advantage of KRC College of Horticulture which provides technical know-how. IX) A Bio-technology centre is already under construction at Belgaum by the department of Horticulture.

4. Salient Features of the Project A) Objectives : I) To develop commercially viable flower project for export and domestic markets. II) To offer infrastructure to entrepreneurs for setting up of the flower projects. III) To establish a training centre for the entrepreneurs interested in to setting up new projects. IV) To establish a scientific laboratory to offer analysis for the soil, water, plant, and substrate samples. V) To develop a market development centre with objective to develop market for all the products being grown in the region. VI) To offer training to entrepreneurs for environmental and eco friendly methods of cultivation to meet the world concern over the environment and eco system. VII) To develop brand of the flowers produced at the Floriculture Park internationally, by adhering to International norms regarding the socio economic development, Labour laws, Pollution control, non use hazardous pesticides and chemicals, safety norms. To obtain international certification like Fair Flowers, Eurepgap, Max Haveller etc for the flowers produced at the park.

B) Components of the project

: I)

Floriculture Park: Plots: ranging from 0.4ha to 1ha units. Roads and Drains Green House: The sizes vary from 2000 to 5000Sqmt. Water reservoir and Drain water harvesting.

I)

Post Harvest Centre: Pre-cooling room Cold store Grading hall Packing room Storage

I)

Marketing Facilities

IV) Agri Information and Clinic

V) Agri Input Centre

VI) Horticulture Research Training Centre

C) Physical and Financial Implications

:
Sl.No 1 2 3 4 5 6 7 8 9 Flori Park Post Harvest Management centre Model centre Horticulture Training Components Rupees in Crores 5.77 3.64 4.68 0.28 0.42 0.2 & Pre-Operating 0.23 1.30 7.41 7.20 2.71 0.25 0.25 34.328

Agri Input Centre Agri Information Centre Contingency Preliminary Expenses

Land Development Cost of Cultivation

10 Green House 11 Irrigation Systems 12 Other Infrastructure 13 Working Capital Total

D) Pattern of sharing

: I) Self Contribution: Rs.19.341crore Land development Rs.1.31crores Cost of cultivation 7.41 Green house 7.20 Irrigation system 2.71 Other infrastructure 0.25 Contingency 0.10 Preliminary and pre operative expanses 0.13 Working capital 0.25

II) I Contribution: Rs.14.987crore Floriculture park Rs.5.77crores Post harvest management centre 3.64 Model horticulture training centre 4.68 Agri input centre 0.28 Agri information centre 0.42 Contingency 0.10 Preliminary and pre operative expanses 0.10

Total:

(I + II)

Rs.34.328crores

E) Agencies involved

Karnataka State Department of Horticulture KRC College of Horticulture UAS, Dharwad Belgaum Horti-Flori Association, Belgaum

F) Benefits of the Project

: I) The project envisages to develop a brand of flowers under Belgaum Horti & Flori Association to get international recognition II) The Commercial Floricultural area of the district will be increased by 40ha. III) Provides training to entrepreneurs to produce international standard flowers. IV) Creates lots of rural employment & other project based infrastructural facilities. V) Earns an income of Rs.95.44crores by sale of Cut flowers over a period of 6 years and also Rs.5.55crores by sale of Planting Material. VI) The project helps in obtaining International certifications, Standards like Fair flowers, Eurepgap, Max Haveller etc for the flowers produced.

STRENGTHENING OF HOPCOMS FOR ORGANISED MARKETING OF FRUITS &VEGETABLES

BY KARNATAKA STATE CO-OPERATIVE HORTICULTURE MARKETING FEDERATION LTD (KHF)

KARNATAKA STATECO-OPERATIVE HORTICULTURAL MARKETING FEDERATION LIMITED

State Level body. Established in 1996. Administration and Management of Existing District HOPCOMS except Bangalore HOPCOMS 22,129 farmer members Rs.22.33 Lakhs as share capital

ADMINISTRATIVE STRUCTURE OF KHF

Managing Director General Manager Accountant Procurement Officer Sales Officer Clerical Staff.

AIMS & OBJECTIVES OF KHF

To promote & encourage development of horticultural crops To admit members and allot shares To arrange for the sale of hort.produces To purchase & sell hort.produces To provide financial assistance to members as advances To open its branches, central godown with cold storage facilities, procurement & grading, retail outlets for marketing facilities To open sale counters outside the State. To promote and establish its own processing and manufacturing units. To arrange supply of plant inputs to the members To carryout publicity and propaganda. To supply both processed and fresh horticultural produces on credit basis to Government institutions, co-operative, public sector companies and non-private organizations at nominal prices.

MANAGEMENT OF HOPCOMS

15,000 Farmer members Managed by the board of Management consisting of 20 members. Among the elected members, President and Vice-president are elected. Managing Director is from the State Government.

FACILITIES PROVIDED BY KHF & HOPCOMS

A. FOR FARMERS Purchases the produce at remunerative prices Provide transport facilities from collection centres Makes immediate payment Arranges input supply at reasonable price Arrange subsidized supply of plastic crates Conducting farmers tour and technical guidance Accomodation for night stay. Assistance for preliminary processing activities

B. For Consumers
Correct weighment Quality fruits & Vegetables at reasonable prices Retail outlets in extensions Mobile sales Supplies to Marriage and other functions Capital supplies to instiutions, organisations, hostels, hospitals & others Seasonal fruit drinks at reasonable price Conducting seasonal fruit fairs at discount price

DETAILS OF PROPOSED PROJECT

Strengthening of existing 16 District HOPCOMS in the State Proposed 4 New District HOPCOMS. Modernization and Strengthening of Marketing of fruits and vegetables within and outside the state. Infrastructure development for KHF for effective management of HOPCOMS.

PROPOSED COST OF THE PROJECT

Sl.No. 1 2 3 4 Details Strengthening of Existing Dist.Hopcoms Establishment of New Dist.Hopcoms Development of State level marketing facilities at KHF Development of Market support systems TOTAL Rounded off to Rs. 47.48 Crores Rs. In Lakhs 3718.51 604.40 150.00 275.00 4747.91

Sl.No 1 2 3 4 5 6 7 8 9 10 11 12 13

PHYSICAL AND FINANCIAL REQUIREMENT FOR STRENGTHENING OF HOPCOMS

Particulars No.Of Units 16 57 14 170 8 14 66 28458 16 16 10 5L 2L 10L Unit Cost 15L 10L 30L 0.10 L 5L 15L Establishment/ modernisation of Central Godens Establishment Procurement centers Pre-cooling units for central god owns Renovation of existing retail outlets Establishment of grading/packing unit Processing unit Building and Machinery Transport vehicles Equipments (in Nos.) Computerization Office punchers Marketing of flowers Expenditure and man power per year Establishment of new retail out lets Total Working capatal Grand Total 237 1.5 L 240.00 570.00 420.00 1.70 40.00 210.00 402.00 95.13 80.00 32.00 100.00 372.18 355.50 2918.51 800.00 3718.51

Amount in Lakhs

Sl.NO . 1 2 3 4 5 6 7 9

INFRASTRUCTURE FOR ESTABLISHMENT OF NEW DISTRICT HOPCOMS Cost per Amount (FOUR) No.of Units
Infrastructure of Central
Unit 15 12 30 1.50

Establishment Building etc.,

God

own-Land

4 12 4 60 4078

60.00 144.00 120.00 90.00 14.45

Establishment of Procurement Centers Pre-colling-cold Storage unit Establishment of Retail Outlet Equipments (in Nos.) Vehicle 1.Trucks/Tempos Mini auto/ tata mobile Office Furniture & Equipments

16 4 4

9 2 5

60.00 8.00 20.00 87.95 604.40

10 Computer Network 11 Manpower required for one year

Total

DEVELOPMENT OF STATE LEVEL MARKETING FACILITIES AT KHF, BANGALORE

Sl.No. 1 2 3 4 5. Details Establishment of Central procurement, grading, packing unit Refrigerated vehicles 2 nos @Rs.15 lakhs Transport Goods Vehicles 2nos @ Rs.6 lakhs Equipments furniture etc., Working capital required TOTAL Amount in Rs.Lakhs. 55.00 30.00 12.00 03.00 50.00 150.00

DEVELOPMENT OF MARKET SUPPORT SYSTEMS

Sl.No. 1 2 3 Details Market information centre at Bangalore with internet linkages Brand promotion and Publicity Strengthening of Extension services at District & Taluk Level TOTAL Amount in Rs.Lakhs. 50.00 25.00 200.00 275.00

EXISTING DISTRICT HOPCOMS IN THE STATE

1. 3. 5. 7. 9. 11. 13. 15. Mysore Coorg Udupi Shimoga Chitradurga Raichur Gulbarga Bellary 2. Mandya 4. Hassan 6.Tumkur 8.North Kanara 10.Belgaum 12.Bidar 14.Bijapur 16.Dharwar

Measures for strengthening of Existing District HOPCOMS

Better marketing channel Better linkage between different outlets within and outside the state. Sophasticated transportation facility Establishment of Grading, Sorting and washing units. Better packaging and handling Establishment of pre-cooling and Cold storage facilities Purchase of Refrigerated and Insulated Trucks Establishment of margin-free market Establishment of super market. Establishment of Market information centres. Brand promotion and publicity through Leaflets and audio visual means.

PROPOSED NEW DISTRICT HOPCOMS

1.Haveri 2.Gadag 3.Koppal 4.Bagalkot

PROPOSED MARKETING MODEL

1. 2. 3. TALUKA LEVEL- Produce procured will be sold in the same taluk through local outlets & institutional sales DISTRTICT LEVEL-The surplus procured at taluka level will be transferred to District and sold through HOPCOMS retail outlets. STATE LEVEL; The Surplus procured at district level will be transfered to state Head quarters and sold through retail outlets and also transports to the neighbouring states.

BENEFITS & FUTURE PROSPECTS OF THE PROJECT

A.Socio-economic benefits- Provides better remunerative prices for producer. B.Employment generation-Morethan 20,000 farmer members able to access organised market for their produce. C.Future potential- prevents post harvest loss,supply of fresh and nutritious fruits and vegetables, processed products, avoids glut in the market and also provides backend support to other Government sponsored programmes.