SDSU Graphic Identity Standards
When we incorporate South Dakota State University’s brand messages consistently in our communications—through print and online marketing materials, news releases, educational delivery, outreach programs—we continue to improve our reputation. Each time constituents come in contact with an SDSU brochure, event, social media platform, web page or even a faculty or staff member, they naturally form and reshape their opinions of our institution. When they encounter consistent approaches and delivery of services, stakeholders feel a sense of familiarity and confidence. The end result is increased credibility and university standing.
Upholding the university brand does not start and stop with the marketing department. All employees shape the SDSU brand through their actions, comments and messages to stakeholders.
This guide provides standards for use of many of the specific communications components that represent the South Dakota State University brand including our name, trademarks, logos and other marks. These graphic standards are designed to ensure accurate, consistent and responsible use of these components.
Graphic Standards
Consistency, good visibility and legibility are key elements to ensure proper use. Do not modify or distort the South Dakota State University logo, Wordmark, mascot or external marketing mark in any way. The logos and Wordmark should only be reproduced using official university downloadable files.
Note: This guide is meant to be used as a reference tool to show the proper uses of the university marks. It is not intended to turn every person on campus into a graphic designer or brand expert but merely explain how and why certain marks are used when and where.
All graphic files in this manual are available from University Marketing and Communications, which also has several graphic designers on staff to assist with your specific needs.
**Approval is required for any and all use of university trademarks. University faculty and staff can submit materials (saved as a PDF) to University Marketing and Communications for review.
Communication Assurance
To achieve the goal of consistent communication, all SDSU communications are subject to review by University Marketing and Communications prior to production.
The trademarks policy applies to all official SDSU print publications as well as specialty items, banners, advertisements, and Web/electronic, audio and video communications targeted for any level of external distribution.
Elements of this review include:
- Adherence to university graphic standards.
- Proper use of copyright, trademark and service marks and verbiage.
- Consistency with university marketing and brand platform, and production quality improvement recommendations.
University Marketing and Communications will assist with each review in as expeditious a manner as possible.
In addition, University Marketing and Communications has several graphic designers on staff who can assist in our publication needs. Visit Creative Services and Branding to view the different services offered as well as the fee structure. The office can also assist with finding cost-effective printing prices.
Miscellaneous Representation
Newspaper or Magazine Advertisements
All advertisements placed in print media, with the exception of classified ads, should always contain the appropriate university logo and be approved by University Marketing and Communications.
Video or Electronic Media Applications
The appropriate university logo should be used as a signature in any video production and should be included in any advertisements, public service announcements or any production credits. They should be approved by University Marketing and Communications and should include the line "All rights reserved for SDSU." In all other instances the same guidelines governing publications apply.
Exhibits and Displays
Exhibits and displays representing the university should prominently display the appropriate university logo. Please obtain approval from University Marketing and Communications prior to final production and display.
Radio Advertisements
The university should be identified as either South Dakota State University or South Dakota State.
