Our Story

Meet Kevin.

A few years ago, he set out to cook dinner for his girlfriend and had an extraordinary revelation - he didn't know how to cook! Cookbooks and online recipes expected him to know how to do things like "blanch asparagus" and "mince garlic". Long lists of cooking steps felt too overwhelming to attempt, and that was his "aha!" moment. Kevin set out to create a new recipe format for the modern home chef.

Meet SideChef

A multi-platform all-in-one home cooking platform that provides over 18,000 interactive smart recipes with dynamic recipe guidance. Featuring hands-free voice commands, step-by-step photos, how-to videos, built-in timers, and over 10,000 one-click shoppable recipes for the ultimate home cooking experience. SideChef partners with the world's largest retailers, publishers, home-hubs, consumer brands, and kitchen appliance companies to offer home cooks a seamless cooking journey, enabling digital meal planning, grocery delivery, and smart kitchen connectivity. SideChef. Tastes like home.

Our Mission

“Empower homecooks to discover, learn, experiment, and cook great food.”

Our Values

a fast flying rocket

Speed is our advantage

An arrow hits the center of the bullseye

Believe big

A person reaches the finish line and gets the flag

We get through it

A man is moving quickly with a flag

Own it

One person's hand takes another person's hand

Side by side

Our Team

Kevin

Founder - CEO

Cadence

COO

Matt

CTO

Anna

VP, Strategic Partnerships

Mike

Head of Product

Saylee

VP of Finance

Anamarija

Associate Art Director

Marit

Strategic Partnerships Director

Massimo

Director of Product

Paolo

Senior Director of Engineering

Salim

Business Development Director

Cristina

HR & Operations Manager

Dandy

Senior QA Automation Engineer

Iva

Content Engineering Senior Manager

Icon

Senior UX/UI Designer

Kaiyuan

Senior Software Engineer

Katherine

Senior Accounting Manager

Lee

Principal Software Engineer

Levi

Principal Software Engineer

Lin

HRBP

Mandy

Senior Content Strategist and German Localization Specialist

Qiuling

Office Manager

Sergio

Senior Content Operations Manager

Siyan

Data Analyst

Tony

Software Engineer

Valantina

Product Manager

Willy

Senior Growth Marketing Manager

Xena

Executive Assistant to CEO

Zhouchao

Senior Software Engineer

Zhuyang

QA Manager

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