Culkin, on the other hand, has a clear-eyed view of the industry, viewing it as fickle and nobody’s friend.

"This is inherently a fickle market, with consumers happy to swap streamer if they don’t think they’re getting value," he said.

But everything changes in the fickle world of pop music.

"There’s a history of growers in Vietnam being fickle in response to market price fluctuations, overcommitting, and then flooding the market with quantities of their new crop," Mr Firth says.

Swift's most public blunders have centered on people questioning whether her well-known liberal politics are as fickle as fans' belief in her.