Obedience is giving up your sense of self.

“Undersigned” only works because the choices don’t feel like an arbitrary thought experiment; that is, it’s not a game of accepting, say, untold billions by giving up a pet or a limb.

“Having that mindset means you’re giving up personal recognition for team recognition, but at the end of the day, that’s always more important.”

If such negative feelings emerge when people avoid meat during Veganuary, giving up meat in the long term may not be quite the sacrifice that many would expect.

“But I’m not giving up. There’s too much value in what we do. We just have to adapt.”