Weather intelligence for the future: Crafting a strategic enterprise approach to changing environmental conditions
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Max Reality
Create dynamic TV weather graphics, 3D storm images, and atmospheric events.
Harness the power of advanced, weather augmented reality
Viewers are shifting to mobile for news and information. You need to get them back with weather and traffic presentations they can only see on the big screen. Max Reality visualizes weather data in a new way, using advanced augmented reality technology to create dynamic, 3D images of storms and atmospheric events that make even routine weather look fascinating.
Modernizing weather
Your viewers are increasingly shifting to mobile for their news. Invite them back—with weather and traffic presentations they can only see on the big screen.
Key features
High-quality augmented reality TV graphics
Augmented reality technology uses visual technology to present information in a 3D interactive format while simplifying complex data. Additionally, 55% of 25-34 year olds said they prefer a weather presentation with AR.
Visually compelling presentations
Make your broadcast stand out to compete and meet the audience’s higher expectations for TV weather graphics. Differentiate your station by telling a weather story that is engaging and provides an explanation of the impact on viewers.
Weather and traffic in 3D
In wall-to-wall coverage when viewers are sampling, dramatic 3D Radar will cause viewers to take notice. Our weather and traffic graphics make broadcast reports more compelling and engaging.
Work with other Max Systems
Max Reality leverages all Max platform assets such as Max Studio, Max Sky, and Max Connect for better storytelling.
Viewer tested
%
of viewers rated Max Reality excellent relative to other weather/traffic reports1
%
of viewers feel having Max Reality on their local TV news would positively impact their opinion on the station1
Product spotlight
Demonstration of wind speed using Max Reality advanced augmented reality weather technology outdoors
Max Reality leveraging augmented reality to display rainfall totals
Display of flooding impact using Max Reality in a virtual set
Success stories
Keeping Hispanic America informed with cutting-edge augmented reality weathercasts
Using the Max Ecosystem, Univision added augmented reality graphics to its weather presentations, keeping viewers informed and engaged, and helping the network thrive.
TV viewing audience applauds 3D augmented reality weather forecasts
As part of its studio build, TV 2 launched the first 4K deployment of the Max Reality module, which lets meteorologists create and launch 3D augmented reality (AR) graphics that bring weather phenomena to life.
Bringing weather broadcasts to life with augmented reality and omni-channel storytelling
For WDRB, Kentucky’s largest Fox affiliate, weather is one of the most important items on the schedule. WDRB’s meteorologists take pride in providing the most accurate forecasts to help keep viewers engaged and safe.
Related resources
More resources
Differentiating forecasts with HD weather graphics in the Max ecosystem
Learn how Max Reality helps boost viewership, ratings and advertising dollars by differentiating your weather presentation
Read moreA new way to tell your weather and traffic story
Viewers are shifting to mobile for news and information. You need to get them back with weather and traffic presentations they can only see on the big screen.
Read moreFrequently asked questions
Augmented reality combines computer-generated imagery with visualizations from the real world to form stunning visuals.
Augmented reality graphics are generated by computers to create realistic and engaging imagery. Max Reality’s augmented reality graphics include 3D weather maps, rainfall totals, other charted forecasts and flooding impact, and more.
Augmented reality can be used to bring weather conditions right onto the set, without the need for your meteorologists to be in the elements. It can also create visually stunning graphics to display forecasts in a way that helps your audience understand the impact and stay engaged.
Max Reality uses augmented reality to integrate real-life weather events with graphics, text and video overlays to paint a comprehensive picture of weather conditions.
By using Max Reality, your station brings its stories to life, either in the studio or outdoors. Augmented reality uses graphics to engage your audience and keep their attention during weather broadcasts.
No. While Max Reality uses cutting-edge augmented reality technology, it is integrated into your organization’s existing Max toolkit, requiring no additional staff. Premade scenes in The Weather Community can be used as a starting point.
Yes. Max Reality can incorporate traffic data and graphics, adding another dimension to the story to show how weather affects your viewers’ daily commute.
For linear TV product questions, call 978.983.6350, email [email protected] or submit a ticket via The Weather Community.
For digital/mobile product questions, email [email protected].
Let’s talk
To learn more about Max Reality augmented reality weather forecasting, contact our media experts today.
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1 The Front Research Panel Report, March 28-31, 2015, a study commissioned by The Weather Company. Background and Methodology: To evaluate the appeal of augmented reality presentations during live local affiliate news broadcasts, 376 respondents in The Front Research Panel were surveyed from March 28-31, 2015. They were shown 3 augmented reality videos and asked questions to determine level of appeal.