Converting 100+ user findings into improved UX flows, increasing conversion 18% and order value 22% Utilizing machine learning in customer journey optimization, boosting landing pages performance over 1.5x through tailored page optimization. Designing wireframes based on UX research one-of-a-kind purchase flows, directing development of industry-first UI solutions Devising and implementing cost-effective CRO strategies, enhancing customer experience while optimizing resource efficiencies over 20%

Optimizing UX and conversion rate for over 80 e-commerce stores and 10 SaaS, increasing conversion rates 15-25% and boosting CX metrics over 20% for ecommerce sites. Conducting advanced analytics with EDA and utilized predictive models for personalized user experience. Executing over 680 A/B experiments with a win rate 40-55%. Streamlining deep quantitative and qualitative research through surveys and remote moderated usability studies, enabling continuous agile product improvement.

Production and development of software for education. Led user research, identifying target users, synthesized test results and presented to stakeholders to aid feature improvements. Performed competitive analysis and usability evaluation for current and new products.