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產品差異化

出自維基百科,自由嘅百科全書

產品差異化product differentiation)係商業上嘅一種策略,指改變自己嘅產品,務求令到自己提供嘅貨品服務質素優越過競爭對手嘅,所以就算價格一樣都會有更多消費者肯買。

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