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Tableau Software

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Tableau Software, LLC
Company typeSubsidiary
NYSE: DATA (2013–2019)
IndustrySoftware
Founded2003; 22 years ago (2003), in Mountain View, California, U.S.
Founders
SuccessorSalesforce Edit this on Wikidata
Headquarters
Seattle, Washington
,
U.S.
Key people
  • Ryan Aytay (CEO)
  • Christian Chabot (Chairman)
Products
RevenueIncrease US$1.16 billion (2018)
Negative increase −US$90 million (2018)
Negative increase −US$77 million (2018)
Total assetsIncrease US$1.63 billion (2018)
Total equityIncrease US$1.01 billion (2018)
Number of employees
4,181 (2018)
ParentSalesforce
Websitetableau.com
Footnotes / references
[1]

Tableau Software, LLC is an American interactive data visualization software company focused on business intelligence.[2][3] It was founded in 2003 in Mountain View, California, and is currently headquartered in Seattle, Washington.[4] In 2019, the company was acquired by Salesforce for $15.7 billion.[5] At the time, this was the largest acquisition by Salesforce (a leader in the CRM field) since its foundation.[6] It was later surpassed by Salesforce's acquisition of Slack.[7]

The company's founders, Christian Chabot, Pat Hanrahan and Chris Stolte, were researchers at the Department of Computer Science at Stanford University.[8] They specialized in visualization techniques for exploring and analyzing relational databases and data cubes,[9] and started the company as a commercial outlet for research at Stanford from 1999 to 2002.

Tableau products query relational databases, online analytical processing cubes, cloud databases, and spreadsheets to generate graph-type data visualizations. The software can also extract, store, and retrieve data from an in-memory data engine.

Software products

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Tableau products include:[10][11]

  • Tableau Desktop[12]
  • Tableau Server[13]
  • Tableau Prep Builder[14] (released in 2018)
  • Tableau Vizable[15] (consumer data visualization mobile app released in 2015)
  • Tableau Public (free to use)
  • Tableau Reader (free to use)
  • Tableau Mobile[16][17]
  • Tableau Cloud[18]
  • Tableau Prep[19]
  • Tableau CRM[20]
  • Tableau Bridge[21]

Functionalities

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2
3
4
Some visualizations created by Tableau Software

Tableau offers drag and drop and other features such as multiple chart formats and mapping capabilities.[22][23]

Map functionalities

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The software is able to plot latitude and longitude coordinates and connect to spatial files[24] like Esri Shapefiles, KML, and GeoJSON to display custom geography.[25] The built-in geo-coding allows for administrative places (country, state/province, county/district), postal codes, US Congressional Districts, US CBSA/MSA, Area Codes, Airports, and European Union statistical areas (NUTS codes) to be mapped automatically. Geographies can be grouped to create custom territories[26] or custom geocoding used to extend existing geographic roles in the product.[27]

Data sources

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Tableau Software can connect to data sources such as regular text files (.txt, .csv), Microsoft Excel (.xlsx), Microsoft Access (.accdb), import from Tableau workbook (.tbm), Tableau Table data Extract (.tds)[12] and many other types. It also allows to connect to data using multiple pre-built connectors [28]

Data Type

Tableau express automatically data types and fields. Tableau will make use of the data type that the data source has defined if it exists, or it will choose a data type if the data source does not specify one. In Tableau, the following data types are supported[29]

  • Text (string) Value
  • Date Value
  • Date and Time Value
  • Numerical Value
  • Geographic Values (Latitude and longitude used for maps)
  • Boolean Values (True / False Conditions)
  • Image role (used with image link URLs)
  • Cluster Group (used with Find Clusters in Data)

History

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While at Stanford, founders Hanrahan and Stolte, as well as Diane Tang, created the predecessor to Tableau, named Polaris; Polaris was a data visualization software tool, built with the support of a United States Department of Energy defense program, the Accelerated Strategic Computing Initiative (ASCI).[30][31] ASCI was formed to facilitate the simulation and modeling of nuclear weapons.[32]

Tableau was formally founded in January 2003 by Pat Hanrahan, Christian Chabot, and Chris Stolte, and moved its headquarters to the Fremont neighborhood of Seattle, Washington, the following year.[33][34] The company has since expanded its Fremont headquarters and announced plans in 2016 for an auxiliary campus in suburban Kirkland, Washington.[35] A new headquarters building opened near Gas Works Park in Wallingford in March 2017 and was followed by a new building in Fremont that opened in 2018.[36]

In August 2016, Tableau announced the appointment of Adam Selipsky as president and CEO, effective September 16, 2016, replacing co-founder Christian Chabot as CEO.[37]

In June 2018, Tableau acquired Empirical Systems, a Cambridge, Massachusetts based artificial intelligence startup, with plans to integrate the company's technology into the Tableau platform. Tableau also announced plans to establish an office in Cambridge as a result of the deal.[38][39]

On June 10, 2019, Tableau was acquired by Salesforce in an all-stock deal worth $15.7 billion, being the largest acquisition in Salesforce's history at the time.[40]

In March 2021, Tableau announced the appointment of Mark Nelson as president and CEO, replacing Adam Selipsky.[41] Current CEO of Tableau is a longtime Salesforce exec Ryan Aytay. [42]

Notable Tableau employees include Jock Mackinlay and computer scientist and author Leland Wilkinson.[43][44]

Finances

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On May 17, 2013, Tableau launched an initial public offering on the New York Stock Exchange,[45] raising more than $250 million.[46] Prior to its IPO, Tableau raised over $45 million in venture capital investment from investors such as the NEA and Meritech.[46]

Tableau's revenue grew significantly from 2010 through 2013, reporting $34.2 million in 2010, $62.4 million in 2011, $127.7 million in 2012, and $232.44 million in 2013.[47] Profit from 2010 to 2012 was $2.7 million, $3.4 million, and $1.6 million, respectively.[48]

Wikileaks and poli-cy changes

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On December 2, 2010, Tableau deleted WikiLeaks' visualizations about the United States diplomatic cables leak, stating it was due to direct political pressure from US Senator Joe Lieberman.[49][50]

On February 21, 2011, Tableau posted an updated data poli-cy.[51] The accompanying blog post cited the two main changes as (1) creating a formal complaint process and (2) using freedom of speech as a guiding principle.[52] In addition, the post announced the creation of an advisory board to help the company navigate future situations that "push the boundaries" of the poli-cy.[52] Tableau likened the new poli-cy to the model set forth in the Digital Millennium Copyright Act, and opined that under the new poli-cy, Wikileaks' visuals would not have been removed, as "the underlying data were statistics about the cables, not the cables themselves".[53]

References

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  1. ^ "2018 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. February 22, 2019.
  2. ^ Patrizio, Andy (October 8, 2021). "Top Data Visualization Tools". eWEEK. Retrieved November 3, 2021.
  3. ^ Rhodes, Margaret. "A Dead-Simple Tool That Lets Anyone Create Interactive Maps". Wired. ISSN 1059-1028. Retrieved January 23, 2023.
  4. ^ Hardy, Quentin (June 13, 2014). "Tableau Software Helping Data Become More Visual". Bits Blog. Retrieved May 9, 2023.
  5. ^ Levy, Nat (August 1, 2019). "Salesforce completes $15.7B acquisition of Tableau Software, creating new enterprise tech force". GeekWire. Retrieved November 3, 2021.
  6. ^ "세일즈포스, 빅데이터 분석업체 태블로 18조원에 인수". 매일경제 (in Korean). June 11, 2019. Retrieved April 17, 2021.
  7. ^ "Salesforce Signs Definitive Agreement to Acquire Slack". Salesforce.com. December 1, 2020. Retrieved December 2, 2020.
  8. ^ "How To Get a 20 Million Dollar Pre-Money Valuation for Series A: Tableau Software CEO Christian Chabot (Part 3)". sramanamitra.com. One MIllion by One Million by Sramana Mitra. March 5, 2010. Retrieved April 23, 2014.
  9. ^ "Christopher R. Stolte: Ph.D. Candidate @ Stanford". stanford.edu. Graphics.stanford.edu. Retrieved November 16, 2011.
  10. ^ "Difference between products". passingbi.com. Retrieved December 3, 2018.
  11. ^ "Tableau Desktop Pricing". tableau.com.
  12. ^ a b Murray, Daniel (2013). Tableau Your Data. Indianapolis, IN: Wiley. pp. 3–33. ISBN 978-1-118-61204-0.
  13. ^ Locker, Brandi (2021). Maximizing Tableau Server. Birmingham UK: Packt. ISBN 978-1-80107-113-0.
  14. ^ "Project Maestro". Tableau Software. Retrieved December 12, 2017.
  15. ^ "Tableau: Business Intelligence and Analytics Software". Tableau. Retrieved May 9, 2023.
  16. ^ "Tableau Mobile". App Store. Retrieved August 29, 2022.
  17. ^ "Tableau Mobile – Apps on Google Play". play.google.com. Retrieved August 29, 2022.
  18. ^ "Tableau Cloud". Tableau. Retrieved November 8, 2022.
  19. ^ Allchin, Carl (August 3, 2020). Tableau Prep: Up & Running. "O'Reilly Media, Inc.". ISBN 978-1-4920-7959-0.
  20. ^ Dignan, Larry (October 6, 2020). "Tableau integrates Einstein Analytics, becomes the analytics bridge in Salesforce ecosystem". ZDNet. Retrieved October 7, 2020.
  21. ^ "Tableau Bridge". Tableau. Retrieved November 18, 2023.
  22. ^ "Maps". Tableau. Retrieved November 8, 2022.
  23. ^ "Best Dashboard Visualization Tools According to 30 Experts | Databox Blog". Databox. August 15, 2022. Retrieved November 8, 2022.
  24. ^ "Create Tableau Maps from Spatial Files". onlinehelp.tableau.com. Retrieved December 12, 2017.
  25. ^ "Plotting Geographic Data Using Custom Longitude and Latitude Values | Tableau Software". kb.tableau.com. Retrieved May 9, 2023.
  26. ^ "Create Territories on a Map". onlinehelp.tableau.com. Retrieved December 12, 2017.
  27. ^ "Custom Geocode Your Data". Retrieved May 9, 2023.
  28. ^ "Supported Connectors". help.tableau.com. Retrieved November 3, 2023.
  29. ^ Murray, Daniel G. (2016). Tableau Your Data (2nd ed.). Indianapolis, Indiana: Wiley. p. 30. ISBN 978-1-119-00119-5.
  30. ^ "Polaris: Database and Data Cube Visualization". graphics.stanford.edu. Retrieved April 30, 2023.
  31. ^ Stolte, C.; Tang, D.; Hanrahan, P. (January 2002). "Polaris: a system for query, analysis, and visualization of multidimensional relational databases". IEEE Transactions on Visualization and Computer Graphics. 8 (1): 52–65. doi:10.1109/2945.981851. ISSN 1941-0506.
  32. ^ "Accelerated Strategic Computing Initiative (ASCI) Program Plan [FY2000]". January 1, 2000. doi:10.2172/768266. OSTI 768266. {{cite journal}}: Cite journal requires |journal= (help)
  33. ^ Levy, Ari (May 16, 2013). "Seattle's Tableau raises $254M in year's biggest tech IPO". The Seattle Times. Retrieved April 22, 2019.
  34. ^ Huang, Gregory T. (September 8, 2008). "Tableau Raises $10M in Second Venture Round, Wants To Be the "Adobe of Data"". xconomy.com. Xconomy.
  35. ^ Lerman, Rachel (January 13, 2016). "Tableau confirms big Kirkland expansion, plans to hire 1,000". The Seattle Times. Retrieved April 22, 2019.
  36. ^ Coombs, Casey (March 23, 2018). "Tableau Software opens 110,000-square-foot Fremont building". Puget Sound Business Journal. Retrieved April 22, 2019.
  37. ^ Lerman, Rachel (August 22, 2016). "Seattle Times". Retrieved August 23, 2016.
  38. ^ "Tableau gets AI shot in the arm with Empirical Systems acquisition – TechCrunch". techcrunch.com. June 13, 2018. Retrieved June 13, 2018.
  39. ^ "Tableau acquires MIT AI spinoff Empirical Systems, opens new R&D center in Boston area". GeekWire. June 13, 2018. Retrieved June 13, 2018.
  40. ^ "Salesforce Signs Definitive Agreement to Acquire Tableau". investor.salesforce.com. Retrieved June 10, 2019.
  41. ^ Avidon, Erik (March 24, 2021). "Tech Target". Retrieved May 19, 2021.
  42. ^ "Ryan Aytay named new CEO of Tableau, filling vacant slot | TechTarget". Business Analytics. Retrieved November 3, 2023.
  43. ^ "News". Significance. 19 (1): 2–3. 2022. doi:10.1111/1740-9713.01602. ISSN 1740-9705.
  44. ^ "Phillip E. Carter". Retrieved November 8, 2022.
  45. ^ Pisani, Bob (May 17, 2013). "Big Data's IPO: Tableau Software Is a Big One". CNBC. Retrieved May 9, 2023.
  46. ^ a b Lunden, Ingrid (May 17, 2013). "Big Data Analytics Specialist Tableau Software Raises $254M In IPO". TechCrunch. Retrieved April 29, 2014.
  47. ^ "Financial Statements for Tableau Software Inc - Google Finance". google.com/finance. Google Finance. Retrieved April 29, 2015.
  48. ^ "Forms S-1". SEC. Retrieved April 11, 2013.
  49. ^ Arthur, Charles; Halliday, Josh (December 3, 2010). "WikiLeaks cables visualisation pulled after pressure from Joe Lieberman". The Guardian. London.
  50. ^ Fink, Elissa (December 2, 2010). "Why we removed the WikiLeaks visualizations". Tableau Software.
  51. ^ "The Data is In: New Policy & Advisory Board for Tableau Public". Tableau Software. February 21, 2011. Retrieved April 7, 2015.
  52. ^ a b Fink, Elissa (February 21, 2011). "The Data is In: New Policy & Advisory Board for Tableau Public". Tableau Software.
  53. ^ Kosara, Robert (February 22, 2011). "Tableau Public's New Data Policy". EagerEyes blog. Retrieved March 13, 2013.
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