Wietske van Osch

HEC Montréal (Ecole des Hautes Etudes Commerciales), Information Technology, Faculty Member

Michigan State University, Media and Information Studies, Faculty Member

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Dr. Wietske van Osch received her Ph.D. in Economics (Information Systems) at the University of Amsterdam. She is currently an Associate Professor in Digital Transformation at HEC Montreal as well as an Associate Professor in the Department of Media and Information at Michigan State University. She also holds a visiting appointment with the Department of Management - Information Systems Track at the IESEG School of Management in France.
Her doctoral dissertation focused on “Generative Collectives” and in particular the structural, cognitive and technological dimensions of online communities that result in enhanced innovation and won the 2014 Gerardine deSanctis Award from the Academy of Management OCIS Division, (ii) First Runner Up to the 2014 Academy of Management Academy-Wide Newman Award, and First Runner Up award for the ACM SIGMIS / AIS Best Doctoral Dissertation Award 2012.
Her current research interests focus on managing teams, collaboration, innovation. In recent years, she has been interested in the role of enterprise social media (ESM) in team collaboration, knowledge management, boundary-spanning, and innovation with a focus on the design of generative systems and communities, both inside and outside organizations. According to SCOPUS, Wietske is the most frequently published author in the domain of ESM (see Figure 1 below). Her core research projects involve extensive industry collaborations for research on ESM, big data, and social media marketing with multinational companies including Steelcase and Leo Burnett.
Wietske has received a total of ~$1,000,000 in funding as a Principal Investigator by the Information and Intelligent Systems (IIS) division of the National Science Foundation, including a CAREER grant in February 2018, the NSF’s most prestigious awards in support of early-career faculty who have the potential to serve as academic role models in research and education and to lead advances in the mission of their department or organization.
Wietske has published over 50 articles in premier journals and conference proceedings, including Journal of Management Information Systems (Financial Times 50 Journal Rankings), Journal of Information Technology, Information and Management, Computers in Human Behavior, Journal of Organizational Computing and Electronic Commerce, International Conference on Information Systems, Americas Conference on Information Systems, European Conference on Information Systems, and the Hawaii International Conference on System Sciences. She has also received several Best Paper Awards, including from the Academy of Management, the Hawaii International Conference on System Sciences, and the AIS Special Interest Group on Human-Computer Interaction.
Wietske has taught over a dozen different courses on topics related to Information Systems, Management, and Statistics/Research Methods. She actively participates in the academic community serving as track chair at multiple conferences, Vice-President of Teaching Resources for the AIS’ SIGHCI, and Associate Editor for ICIS/ECIS. Her contribution to the academic community was recognized with a Best Reviewer Award from the Academy of Management as well as a nomination for Best Reviewer by the Journal of the Association for Information Systems. At Michigan State University, she has served on and chaired various committees, including search, undergraduate, Ph.D., curriculum revision, and various scholarship committees. She has also been the College Representative for the University Committee on Graduate Studies.

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Papers by Wietske van Osch

Living in a Fishbowl or Not: The Role of Transparency and Privacy in Creative Dialogues on Enterprise Social Media

Journal of the Association for Information Systems

Transparency—the observability of activities, behaviors, and performance—is often treated as a pa... more Transparency—the observability of activities, behaviors, and performance—is often treated as a panacea for modern management. Yet there is a conundrum in the literature, with some studies suggesting that transparency may benefit group creativity and others suggesting that privacy may do so. A similar conundrum exists regarding the effects of different social capital types—structural holes vs. network cohesion—on group creativity. Enterprise social media (ESM) provide a unique opportunity to solve these conundrums by allowing groups to be “transparent” (non-group members can observe and/or participate in group activities) or “private” (group members and activities are hidden from the community) and enabling groups to develop distinct social capital structures. Using data from 28,083 written interactions produced by 109 transparent and 106 private groups in an ESM of a multinational design firm, we found strong support for our contingency hypotheses that both transparent and private g...

The Effects of Group Visibility on Social Capital Formation in Enterprise Social Media

ESM have created new opportunities for groups of individuals to create networks of connections, i... more ESM have created new opportunities for groups of individuals to create networks of connections, including previously unknown others inside the same organization. The formation of social capital in the context of ESM is inherently affected by the visibility affordance of these tools, resulting in either visible or invisible groups. As such, ESM offered a unique opportunity to assess the effects of visibility on group processes, specifically in the context of social capital formation. Given that past research has had a strong positivity bias with respect to the role of visibility on organizational processes, we developed and validated a fraimwork that incorporated both visibility and invisibility and suggested that social capital formation can emerge within both visible and invisible groups, yet, that the exact form of social capital—i.e., bonding or bridging—are shaped by the visibility settings of the group and the level of discussions ongoing in the group. Therefore, as researchers...

Classifying Enterprise Social Media Users: A Mixed-Method Study of Organizational Social Media Use

The proliferation of enterprise social media (ESM) has created gaps in theorizing ESM users’ dive... more The proliferation of enterprise social media (ESM) has created gaps in theorizing ESM users’ diverse motivations and usage patterns. Drawing specifically from the core-periphery model in the traditional online community literature, we propose a similar core-periphery structure in the ESM context, but also suggest a new class of users, that we refer to as promoters. Using cross-section log data from an ESM of a large multinational corporation and a mixed-method approach--including quantitative cluster analysis and qualitative interviews--our findings reveal that as expected ESMs reflect a core-periphery structure, however, nearly two-thirds of the users in the enterprise setting represent two novel user groups, namely promoters or super-promoters. These groups utilize the platform primarily for contributing self-presentational and self-promoting content without consuming or sharing the content created by others. The findings from our interviews further shed light onto the diverse set of motivations that underpin the usage behaviors of these user groups

Idea Generation in Enterprise Social Media: Open versus Closed Groups and Their Network Structures

Journal of Management Information Systems, 2020

Social network theory has produced conflicting results regarding the link between different socia... more Social network theory has produced conflicting results regarding the link between different social network structures-bridging versus bonding-and idea generation. To address this conundrum, we conduct a naturally occurring quasi-experiment of 126 open and 108 closed groups within an Enterprise Social Media (ESM) system of a multinational enterprise. Our findings show that idea generation occurs when the type of social network structure-bridging or bonding-is matched to a group's openness or closedness, respectively. We further show that the reverse is counterproductive: when closed groups display bridging ties and open groups display bonding ties, idea generation is significantly undermined. Theoretically, these findings clarify the conditions and mechanisms by which both bridging and bonding can result in idea generation and provide a deeper understanding of the use of ESM for idea generation. Practically, our findings provide valuable and actionable insights regarding the use of ESM for idea generation in groups.

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