Outbound marketing is strictly focused on the promotion of products or services. The goal of outbound marketing is to initiate a conversation or interaction with a customer. It is unlike inbound marketing — a marketing strategy that focuses on getting the customer to initiate the interaction or conversation. Outbound marketing often increases the likelihood of making contact with a wide audience in a short amount of time. There are various approaches to outbound marketing, such as television advertising and face-to-face contact. Paid media, such as social media advertising and paid emails, are examples of outbound marketing techniques, as well.